What Is AdSense?

Now that we know how Google AdSense program is placed in the world of online
advertising, let’s delve a bit deeper into the concept of ‘AdSense’ and understand
what it is about and how people make money by using this concept.
AdSense is a wonderful advertising concept that was conceived by Google some
time back. Though new advertising concepts keep coming up all the time, this
one is something that is altogether different.
AdSense (Google’s advertising program) presents an earning opportunity to the
website owners by allowing Google to post advertisements on their websites.
These advertisements are either text advertisements or image based
advertisements. Of course, the website owners need to enroll to the AdSense
program through Google’s website (https://www.google.com/AdSense). Google
AdSense program requires you (the website owner) to include a piece of code (a
programming script) on your website. You can add this piece of code anywhere
in the html code of your website i.e. depending on where you want to position the
advertisements (however, there are certain rules that you must follow while
pasting this scripting code). This piece of code is what determines the structure
of advertisements and their content (and this is what helps Google in floating the
advertisements on your website). W hen people visit your website they are able to
see these advertisements. Your earnings are based on how many Google Ads
are displayed on your website and also based on how many times visitors to your
website actually click on one of those Ads. The Google AdSense system
calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed
(CPM) basis. The latter is also known as impressions.
For people who want to advertise their products and services through the Google
AdSense system, it’s just a matter of signing up through Google Adwords
program and letting Google know how much they want to spend towards
advertising through Google AdSense. These businesses can specify the limit and
Google AdSense system will accordingly serve their Ads so as to ensure that the
specified limit is not crossed. Google AdSense increases the visibility of their
business/ services and also increases traffic to their website; hence fulfilling their
purpose of advertising.