Here is another thing that you need to understand when learning about Google
AdSense program. Let’s take the plunge and check out what ‘AdSense for feeds’
means:
Google AdSense program offers more than one way of earning revenue from
serving Google AdSense Ads. Though ‘AdSense for Feeds’ is one of the more
recent ways of advertising using Google AdSense Ads, it’s in no way less
effective than the others. Here, Google places the Ads of the advertisers in the
relevant feed articles (again, note the most important characteristic of the Google
AdSense program comes into play here too i.e. ‘relevant feed’ not just any feed).
The feeds are in the form of articles, headlines or summaries. These content
formats allow the users to easily access the content from several publishers
(content owners) at one place. This is achieved through feed aggregators like
Bloglines etc. Again, Google uses its technology to determine what
advertisements would be contextually suited for a particular feed. You get paid as
the publisher of original content and hence make easy money. As for the
readers, they as such get a rich experience because they can see the relevant
advertisements with the content that they are interested in. Moreover, they can
also choose the feeds that they want. Users can click the advertisements to visit
the advertiser’s website and check if their products and/ or services are of any
use to them. Of course, the Advertisers benefit too. They get targeted advertising
which means only the really interested people get to know about their products
and services (and hence there are more chances of a better conversion rate for
sales).
So, the prime concept for ‘AdSense for feeds’ remains the same as the Google
AdSense program; only the orientation changes a bit. But note that Google is
currently beta testing ‘AdSense for feeds’. Beta test for the program quickly got
fully subscribed, so Google is not accepting any more applications for AdSense
for feeds.
It’s only a matter of time before Google AdSense for feeds hits the internet and
opens another revenue earning opportunity for website owners.
Tips For AdSense For Feeds
You now know what ‘AdSense for Feeds’ means and you must also understand
that it’s a big opportunity in the offing. Acquiring more, upfront knowledge on
AdSense for feeds can really get you ahead of others in the race for benefiting
from AdSense for feeds:
AdSense for feeds is currently in beta testing phase and the content publishers
are just waiting for the flood gates to open in order to start earning revenue
through the AdSense Ads in their feeds. Here are the top 3 tips that will help you
fully capitalize on this revenue earning opportunity:
Content Quality: You will earn Google AdSense revenue only if people
subscribe to your feed. The more subscriptions you get, the better are your
chances of success with AdSense for feeds. Since most people would be looking
for quality content, you need to make sure that your feed contains up-to-date
quality information that is presented to the users in an easy-to-understand
language. Besides that, the feeds should be free from grammatical and spelling
mistakes.
Content Quantity: Include as much content in your feeds as you possibly can.
Again, the aim is prove that the feed is useful and comprehensive (so that more
users subscribe to it). If you feel that the complete article cannot go into the feed,
include a good summary of the article.
Limit The Ad Units: If the users find that your feeds contain too much Ads, they
might not subscribe to your feeds at all (and the whole purpose of feeds would
get defeated). In order to ensure that you get good subscription to your feeds,
you should limit the ad units to one per feed. Another good way of ensuring that
your feeds don’t look like an advertising medium is to place the Ads either at the
end of article or after sufficient discussion on the topic.
So, get ready for enhancing your ‘AdSense for feeds’ revenue with these tips.
Your wait may soon be over. Keep the tempo going and keep checking Google’s
AdSense blog for updates about the launch of AdSense for feeds.
2 Eylül 2007 Pazar
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