AdSense Code Guidelines

As highlighted earlier (in the final step of Google AdSense account setup), you
need to follow certain guidelines when you are adding the AdSense code to your
web pages. Remember that if you don’t do it in the right way, you would not be
earning Google AdSense revenue. So, pay heed to these guidelines:
Adding the AdSense code to your web page is a very straight forward process.
You just need to copy the AdSense code from your AdSense account (as seen in
the AdSense code box) and paste it in your html code. However, there are
certain guidelines that you need to follow when pasting the AdSense code in your
web page.
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Firstly, you should never tamper with the AdSense code in any way. It
should be pasted as such, in its entirety, without any changes or
modifications; otherwise your AdSense code will not work. Moreover, you
might end up violating the AdSense program policies.
Also, it’s important that you paste the AdSense code in the body tags of
your html page. This is necessary for the code (java script) to run properly.
Further, you must ensure that you use a maximum of three ad units per
web page (this is the limit specified by Google AdSense program) and not
more than 1 link unit per web page.
Since content based Ad targeting is the main concept behind AdSense
program, you need to ensure that you paste your AdSense code in the
place where you have your main content pieces e.g. if you have your main
content in a particular frame or a ‘DIV’ tag, your AdSense code should be
pasted in that particular frame or ‘DIV’ tag.
· Be careful when using WYSIWYG editor (W hat you see is what you get)
editors. Such editors sometimes add few tags on their own. So, paste the
AdSense code only in source code directly and not in the preview page or
any other view of your web page. Always check the AdSense code for
additional irrelevant tags before you actually upload your web page to your
server.