AdSense Related Terms That You Should Know

We now know what AdSense is. As is the case with any concept, Google
AdSense program also use certain terms and phrases for relating to various
things Knowing these terms upfront will make it easy and smooth for you to read
and understand any AdSense related material:
Here is the list of AdSense related terms that you should know for sure:
Page Impression: A page impression is generally the same as a page view but
the number of page impressions can sometimes be different than the page
views. This happens when the page is viewed by a visitor but the AdSense code
is not executed for some reason (which means that the Ads are not displayed to
the visitor).
Ad Unit Impressions: W henever you get page impressions, you also get Ad unit
impressions. However, the ad unit impressions are dependent on the number of
ad units you have on your page i.e. number of ad units that get executed when
the page loads on user’s browser. Note that the link unit impressions are also
counted as ad unit impressions.
Click: A click (for the purpose of AdSense) is recorded whenever a website
visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit
is not considered as a click.
Click Through Rate, for the purpose of AdSense, is the number of clicks
received by an ad unit divided by the total number of ad unit impressions for that
ad unit. So, a better CTR can mean more revenue for you.
Effective CPM: It is calculated as the cost per 1000 impressions. However, do
not confuse effective CPM with your earnings. In fact, effective CPM is calculated
by dividing your earnings by the number of page impressions and then
multiplying the final figure by 1000. Effective CPM is generally used to compare
various channels and determine which channels are more profitable for you.
AdSense Ads Can Be Hosted By Any Website
Now that we have an overview of the Google AdSense program, we are ready to
take the next step. So, let’s go ahead and check the suitability of Google
AdSense program for various websites:
We all know that Google’s AdSense program is one of the most reputed internet
advertising programs around. AdSense is one advertising program that brings a
number of people (websites) into its fold as advertising media and hence helps
them earn revenue (advertising revenue). These people are webmasters who
own websites and it’s their websites that function as bill-boards and serve
advertisements.
With Google AdSense program, any website can easily become a bill-board:
No Experience Necessary: Google AdSense program offers earning
opportunity to every webmaster. The only criterion is that you should have
a website (and your website should be compliant to the AdSense program
policies). You don’t need to know anything about advertising or advertising
media etc. Just enroll with the Google AdSense program and Google will
take care of designing the Ads and serving the relevant Ads on your
website. So, no special designing skills or coding skills are required for
getting enrolled and using Google AdSense program.
No Need To Look For Advertisers: When the commercial value of
websites for advertising was recognized, webmasters started looking for
increasing traffic to their websites in order to make their website worthy
enough to attract advertisers. Even then, getting advertisers was not easy.
So, they could not really derive any monetary benefits from the traffic to
their website until an advertiser actually bought advertising space on their
website. However, with Google AdSense program, webmasters start
earning revenue from the day they join the Google AdSense program. As
the traffic to their website increases, so does their revenue.
No Need For Tracking Revenue: Google AdSense program will also take
the responsibility of tracking the revenue that you earn from serving the
Ads on your website. You can just login to your Google AdSense account
and check your earnings. Moreover, you have various reports and
statistics available to you that you can use for enhancing the performance
of your website on the Google AdSense program.
So, Google AdSense program has really made it easy to convert a website into
revenue earning medium.