AdSense’s Place In The Online Advertising World

Let’s start our journey in the world of Google AdSense by first understanding how
the online advertising came into being and how Google AdSense is place with
respect to the other online advertising concepts:
Soon after the advent of internet, it was realized that the website real estate (or
the space on websites) had commercial value in the advertising world. The
simple reason behind this was the soaring popularity of internet and the
increasing number of eyeballs received by various websites. Thus, internet
advertising (or online advertising) came into being. Today, internet advertising is
treated as one of the most effective and most economical means of advertising.
In fact, a lot of businesses, especially small businesses, use only this (affordable)
medium for advertising their products and services. As technology progressed,
so did the online advertising methodologies. Graphics based banner Ads and text
Ads got their due recognition and were used quite extensively for online
advertising. Even now banner advertising is one of the most popular forms of
online advertising.
However, the real breakthrough in online advertising came with Google AdSense
advertising program. This program helped in connecting advertisers to several
website owners who were ready to offer advertising space on their websites.
Through Google AdSense program, the advertisements were floated on the
websites that had some relevance to the products or services offered by the
advertiser. This type of advertising is also called targeted advertising since the
Ads are served only to the interested audience and not just anyone or everyone.
Soon, Google AdSense became a very effective form of targeted advertising. On
Google AdSense program, webmasters are paid on per-click and per-thousand-
Ads-displayed basis. And the advertisers can control the amount of money they wish to spend on
advertising through Google Adwords program that works in conjunction with the
AdSense program.
Google AdSense program has caught the fancy of a lot of advertisers and
webmasters and its popularity continues to soar everyday. Until another, better
advertising program comes into being; Google AdSense will continue to hold its
place at the core of online advertising.