Google’s Ad Filtering Mechanism

Making your website/web pages suitable for AdSense ads is one interesting thing
that is also a lot of fun. Another interesting thing about the Google AdSense Ads
is the filtering mechanism used by Google to filter Ads for displaying them on
your (website owner’s) website. Let’s check it out…
Google’s filtering mechanism for Ads is based on a number of factors. Let’s take
a look at some of these factors:
1. Relevance To Content: This is the single most important Ad filtering
criterion that is used by the Google AdSense program. In fact, it is this
filtering concept that gives Google AdSense program an important edge
over the other advertising programs. The Google AdSense program
determines the main topics/subjects of the website content and serves the
Ads that are relevant to the same. Since Google AdSense is a global
program, the relevance of Ads is also checked with respect to geography
and the language of the content on the website. Note that AdSense can
actually be used in a number of languages not just English.
2. Appropriateness Of Content: Websites are based on varying themes.
There are websites that are based strictly on Adult themes while the other
sites are family friendly ones. Since Google’s AdSense program is open to
all website owners and advertisers (who comply with the AdSense
program policy), Google also controls the content of Ads to prevent
Offense to anyone who sees the Ads. Google does this by using sensitive
language filters and language experts. Google uses strict rules and
guidelines for conducting an editorial review on the content of Ads. It also
asks you to provide information about what kind of Ads (e.g. sexuallyoriented,
war oriented etc) you deem as inappropriate for your website. 3. Competition Filter: Since Google serves Ads based on the content of the
websites, it’s quite possible that the Ads of competitors get displayed on a
website that sells a particular product or service. To avoid this, Google
provides a facility to the website owners wherein they can specify
competitors or advertisers whose Ads should not be displayed on the
website.
4. Choose Your Own: You can also choose default Ads to be shown in case
Google AdSense program is not able to serve Ads to your website (due to
unavailability of suitable Ads, etc)