How quickly does the Adsense reporting refresh? Well it certainly isn't real time, but most figures are usually updated every 30 minutes. If you are an Adsense addict and constantly watch your adsense earnings then you can download various free tools to see real time figures. These tools utilize the Google SDK.
Invalid clicks? Sometimes you may come across a strange number of clicks compared to Page Impressions. For example you might have 7 clicks but only 2 impressions. Rest assured this is handled quite well by Google these days and you will only be credited for the actual number of genuine clicks. We recommend that if you see large numbers of clicks, then you should report them to Google immediately.
Improving CTR. The CTR value is the real key to determining performance of you ads. If you are able to increase your average CTR you will ultimately increase your revenue. See our optimization section for details on this.
Remember that some advertisers opt to pay per 1000 impressions instead of per click. These will not show up as click values but just in the earnings column. Read More about Adsense Reports
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