Date: Tue, 23 Dec 2008 11:42:43 -0500
Door Closing Conference Call Is At 2pm EST!
All good things must come to an end...
After keeping their doors open as long as they could, they are almost maxed out for the number of new students they can accept.
I wanted to let you know about the final conference call before the doors close...for good.
It will be held Today at 2:00pm EST, 11:00am PST.
And as a special bonus, just for registering for the call, you will get one of the first important video tutorials that the Paid Members will get!
And you can see all of it for free, just for registering for this teleseminar!
In fact, the first part is here -- YOU DON'T EVEN
HAVE TO OPT-IN:
http://toppayingkeywords.com/conspiracycall.html
If you have been thinking about getting involved in Arbitrage or if you REALLY want to make money online in 2009...
You NEED to be on this call.
It could easily be the best decision you have made all year.
But space is limited, and this call WILL fill up (the last call had over 9,000 registrations, and only 2,000 seats.)
http://toppayingkeywords.com/conspiracycall.html
Best Regards
The TopPayingKeywords Team
info@toppayingkeywords.com
P.S. If you want to try the Arbitrage Conspiracy now, it is still available for a limited time at
http://toppayingkeywords.com/conspiracy.html
THE ARBITRAGE CONSPIRACY
Register To Join Shawn Casey, Brad Fallon And *Aymen* On The Most Important Conference Call Of The Year... Tuesday December 23th At 2:00pm EST!"
Just for registering we will instantly send you part 2 of the entire Arbitrage Conspiracy Blueprint! (Plus the report if you don't yet have it.) Your immediate gateway to HIGH DOLLAR profits online.
Join On Tuesday as the Big Dogs grill “Aymen” for his secrets that make him $50,000 to $100,000 per day in net profits... Here’s what will you will learn:
How he got started with a mere $50!
How to get completely set up and open
for business in 24 hours!
How To Make Massive profits with No Website, No Product and No List!
Why every major guru flocked to Las
Vegas to LEARN from Aymen, and why
they were all left speechless
How to get around major roadblocks
that prevent most marketers from
making BIG DOLLAR income
Three insider tricks that you can put
into action TODAY and profit from
How a beginner to web marketing can make this work...fast!
How much you will really need to spend the first
couple of months before you see income coming in?
Plus Much Much More!
25 Aralık 2008 Perşembe
27 Kasım 2008 Perşembe
Davaosale.com brains Hermes Diomela
Davaosale: Trading the Dabawenyo way
EVER experienced going from one house to another, or from one office to another, just to offer whatever item you want to sell? Wouldn't it be good if you will be able to sell your wares with just a click?
Davaosale.com brains Hermes Diomela, Mark Wendel dela Cruz, and Valentine Apostol encountered the same trouble back in their college days at the Ateneo de Davao University that prompted them to think of a solution.
Get updates and join Dabawenyos Kadayawan 2008 celebration
The three are best of friends in college and were all working as student assistants. Being chat addicts, they are not new to the power of the Internet in bringing messages across continents. They first tapped MiRC chat as a venue for them to go into buy-and-sell.
"Pero ang problema namin is madali mawala yung posts namin sa MiRC. Kaya we thought of another way to post our products. We came across the software PHPBB. Ito yung ginamit naming sa pag-create ng gaming website na davaosale.com," Diomela said.
Each of the three invested P700 for them to be able to buy an Internet domain worth P600 and fee for a one-year hosting worth P1,400. Davaosale.com was officially launched on March 15, 2004.
Diomela said they started inviting their chatmates and friends to visit their website, www.davaosale.com, and slowly they gained followers.
One year after their launch, davaosale.com averages at least 5,000 hits per day or 150,000 per month.
Diomela said that from the hits, they are paid by Google for their use of the American company's Adsense software. They receive about P15,000 per month from Google for using Adsense in their website.
Davaosale also earns from the premium membership fees of P500 per year. He said premium members of their website are given the priority to post their products on the website.
Majority of their income are, however, generated from banner ads. They charge monthly fee for the banner ads. Though refusing to divulge how much they averagely earn from the website, Diomela said it is just enough for them to live a decent life.
A visit at the website showed that there are a number of categories for viewers to select to depending on the items they are wanting to buy or sell. The categories range from automobile, agriculture, apartments, beauty and fragrances, books, magazines, cameras, computers and its accessories, clothing, gift items, food and wine, game consoles, health and fitness, jewelries, medical equipments, pets, toys and even human services.
Diomela said the items banned from their website are sex services, drugs, and fake items. He admitted though that some customers were still able to post fake items for sale in their website.
Website moderators are however at hand to address and delete posting of banned items.
Read More >>
EVER experienced going from one house to another, or from one office to another, just to offer whatever item you want to sell? Wouldn't it be good if you will be able to sell your wares with just a click?
Davaosale.com brains Hermes Diomela, Mark Wendel dela Cruz, and Valentine Apostol encountered the same trouble back in their college days at the Ateneo de Davao University that prompted them to think of a solution.
Get updates and join Dabawenyos Kadayawan 2008 celebration
The three are best of friends in college and were all working as student assistants. Being chat addicts, they are not new to the power of the Internet in bringing messages across continents. They first tapped MiRC chat as a venue for them to go into buy-and-sell.
"Pero ang problema namin is madali mawala yung posts namin sa MiRC. Kaya we thought of another way to post our products. We came across the software PHPBB. Ito yung ginamit naming sa pag-create ng gaming website na davaosale.com," Diomela said.
Each of the three invested P700 for them to be able to buy an Internet domain worth P600 and fee for a one-year hosting worth P1,400. Davaosale.com was officially launched on March 15, 2004.
Diomela said they started inviting their chatmates and friends to visit their website, www.davaosale.com, and slowly they gained followers.
One year after their launch, davaosale.com averages at least 5,000 hits per day or 150,000 per month.
Diomela said that from the hits, they are paid by Google for their use of the American company's Adsense software. They receive about P15,000 per month from Google for using Adsense in their website.
Davaosale also earns from the premium membership fees of P500 per year. He said premium members of their website are given the priority to post their products on the website.
Majority of their income are, however, generated from banner ads. They charge monthly fee for the banner ads. Though refusing to divulge how much they averagely earn from the website, Diomela said it is just enough for them to live a decent life.
A visit at the website showed that there are a number of categories for viewers to select to depending on the items they are wanting to buy or sell. The categories range from automobile, agriculture, apartments, beauty and fragrances, books, magazines, cameras, computers and its accessories, clothing, gift items, food and wine, game consoles, health and fitness, jewelries, medical equipments, pets, toys and even human services.
Diomela said the items banned from their website are sex services, drugs, and fake items. He admitted though that some customers were still able to post fake items for sale in their website.
Website moderators are however at hand to address and delete posting of banned items.
Read More >>
Maximize Google Adsense Revenue
How To Maximize Google Adsense Revenue
Google has enjoyed a reputation as one of the most popular searching the web engine in the overall World Wide Web. Every era Google affects a adjustment or most every tad it launches a new program, webmasters are adamant to understand it. I bet you can make out how the Google Adsense application has in put in for you as a webmaster or website owner. For the few who have merely raised their brows out of innocence – or ignorance perhaps, was reading on and obtain more about Google Adsense.
How To Get Maximum Revenue From Google Adsense
What makes Google Adsense so popular among web resellers and webmasters is the fact that Google Adsense plan yields immediate certain results compared to 2nd tier affiliate programs. It permits advetisers and online web marketers to gain the highest possible revenue from ads and links. How do you spot on maximize the revenue you get according to your Google Adsense ads or links?
Here are 5 guidelines to permit you maximize the profit generation of Google Adsense:
• In making use of the Google Adsense program, take note such a vertical scrapers yield a even better interest rate of positive result. But just to give you the windfall of the doubt, you can do A/B testing to see for yourself how is best to utilize.
• Google Adsense provides webmasters to customize their Google Adsense ads. Because of this, you can actually customize the links, borders and color themes of your ads. One tip is the present borderless Adsense web banners compose more. Just use creativity and of course, ordinary sense.
• Use keywords in the content. But do not overdo it. Remember that Google is smarter than you think and overdoing keywords may mean a red flag from it. And another thing to remember is to include merely the a large number of relevant keywords, otherwise; they are able to be of no use.
• If you want to have the most specific and credible monitoring consequences of your Google Adsense revenue, you should steer clear of clicking your own Google Adsense ad or link. In working at so, you are supplied the a good number of appropriate approach of monitoring the revenue generation.
• If you want to monitor the possible outcome of your Adsense ad or link for the various sub-sections of the website, you should create an Adsense channel. The Adsense channel is planning to show you how well your ads or links are doing. They can moreover notify you how factors you need to improve in your Google Adsense ad.
Google Adsense has certainly its own positives in terms of web re&wshyp;selling or web re&wshyp;selling and earning generation. It is all in the Google Adsense techniques that you use. Geared amid the correctly Google Adsense tactics, you can be guaranteed of a thriving use of Google Adsense.
http://mamdani.wordpress.com/
Google has enjoyed a reputation as one of the most popular searching the web engine in the overall World Wide Web. Every era Google affects a adjustment or most every tad it launches a new program, webmasters are adamant to understand it. I bet you can make out how the Google Adsense application has in put in for you as a webmaster or website owner. For the few who have merely raised their brows out of innocence – or ignorance perhaps, was reading on and obtain more about Google Adsense.
How To Get Maximum Revenue From Google Adsense
What makes Google Adsense so popular among web resellers and webmasters is the fact that Google Adsense plan yields immediate certain results compared to 2nd tier affiliate programs. It permits advetisers and online web marketers to gain the highest possible revenue from ads and links. How do you spot on maximize the revenue you get according to your Google Adsense ads or links?
Here are 5 guidelines to permit you maximize the profit generation of Google Adsense:
• In making use of the Google Adsense program, take note such a vertical scrapers yield a even better interest rate of positive result. But just to give you the windfall of the doubt, you can do A/B testing to see for yourself how is best to utilize.
• Google Adsense provides webmasters to customize their Google Adsense ads. Because of this, you can actually customize the links, borders and color themes of your ads. One tip is the present borderless Adsense web banners compose more. Just use creativity and of course, ordinary sense.
• Use keywords in the content. But do not overdo it. Remember that Google is smarter than you think and overdoing keywords may mean a red flag from it. And another thing to remember is to include merely the a large number of relevant keywords, otherwise; they are able to be of no use.
• If you want to have the most specific and credible monitoring consequences of your Google Adsense revenue, you should steer clear of clicking your own Google Adsense ad or link. In working at so, you are supplied the a good number of appropriate approach of monitoring the revenue generation.
• If you want to monitor the possible outcome of your Adsense ad or link for the various sub-sections of the website, you should create an Adsense channel. The Adsense channel is planning to show you how well your ads or links are doing. They can moreover notify you how factors you need to improve in your Google Adsense ad.
Google Adsense has certainly its own positives in terms of web re&wshyp;selling or web re&wshyp;selling and earning generation. It is all in the Google Adsense techniques that you use. Geared amid the correctly Google Adsense tactics, you can be guaranteed of a thriving use of Google Adsense.
http://mamdani.wordpress.com/
9 Şubat 2008 Cumartesi
Keyword Prices
Other Shoe on Keyword Prices, Clickfraud
Last week there was buzz about how paid search is slowing, this week Fathom Online, which maintains a monthly keyword pricing index, reports that in fact prices dropped for paid search terms, by an average of two percent. Release is here.
I don't know how you all feel out there, but I sense a backlash of sorts building toward paid search. The story has been too rosy, for too long. Journalists and Wall St. analysts are starting to look hard for chinks in the armor.
One of the most interesting, from my point of view, is clickfraud. I've been talking at length to a fellow who is a significant advertiser on Google and other paid search networks, and he is literally exhausted from chasing down all the fraud that is plaguing his ad buys, and really angry with Google for not being responsive to his requests for relief. I'll be writing up that story and posting on it shortly, but if you have any information or insights on clickfraud, send em my way, or post em here.
Update" Charlene Li calls Google a "one trick pony" in this Bweek article, and SES show had a session on clickfraud, covered in this MediaPost piece. Why does every piece covering clickfraud end with a vague handwaving by someone saying "Smart companies are working on this, don't worry about it..."? Other Shoe on Keyword Prices, Clickfraud
Even Google's biggest boosters expressed surprise at the results. On Feb. 1 the search giant reported $400 million in net earnings for fiscal '04 -- a whopping 278% gain -- on revenue of $3.2 billion. What accounted for the outsize profits? The high prices Google charges for search keywords, for one. Industrywide, they were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear: ``background check'' rose 258% in a year. On the day of the earnings announcement, Google CEO Eric E. Schmidt told analysts: ``There does not seem to be price resistance'' from advertisers.
Still, with keyword prices soaring, businesses from eBay Inc. (EBAY) to EspressoZone.com are rethinking how they use this powerful advertising medium. ``It's incumbent upon us...to figure out how to moderate these quite significant increases in media costs,'' eBay Chief Executive Meg Whitman declared in January following disappointing fourth-quarter results, when rising search marketing costs helped pinch profit margins.
To ensure they get the best bang for their search-advertising buck, eBay and others are doing everything from using different search keywords to redesigning their Web sites. The goal: getting folks who click on their search ads to actually buy something. ``Search advertising takes a significant amount of testing, work, and knowledge,'' says George Collins, CEO of EspressoZone.com, a seller of coffee items in Ashtabula, Ohio. ``Otherwise you're just wasting money.''
The approach to purchasing keywords is changing fast. Companies bid to place their ads alongside keywords relevant to their products. A travel agent, say, might bid on ``Caribbean cruise'' and ``airline tickets.'' But many advertisers have found such generic keywords to be pricey and less likely to cover the ad cost. Instead, they are bidding on a larger array of more specific keywords: a telecom company might choose ``wireless plan'' rather than ``cell phone'' in an effort to lure the most interested buyers. In the past year the average advertiser's roster of keywords grew by 50%, according to Efficient Frontier Inc., a Mountain View (Calif.) company that manages $100 million in keyword purchases for its clients.
At the same time, online sellers are looking for ways to capture customers after the search ad has directed them to their Web site. There's plenty of room for improvement. Commerce sites typically convert 2.4% of visitors into customers, according to a study by retailer association Shop.org. The proliferation of broadband should help lift that number. According to e-tailers, broadband users are as much as twice as likely to become paying customers than those using dial-up modems, which slow shopping.
SNAPPIER PRESENTATION
E-Tailers also are researching how visitors navigate their sites and are working to better convert them into long-term customers. One way: customizing the e-tailer's ``landing page'' -- where the searcher is first directed -- to a specific keyword. That makes it easier for a customer to get the info she wants and more likely that she will buy.
One company especially adept at converting search ads into customers is Shopping.com. Thanks to its improved presentation of information on prices, availability, and the like on a wide range of products, the comparison-shopping site says it raised conversion rates on those products by more than a third. That means each search visitor became one-third more valuable, making it easier for Shopping.com to afford the rising cost of keywords. And that, of course, is great news for Google. From NEWS: ANALYSIS & COMMENTARY
Last week there was buzz about how paid search is slowing, this week Fathom Online, which maintains a monthly keyword pricing index, reports that in fact prices dropped for paid search terms, by an average of two percent. Release is here.
I don't know how you all feel out there, but I sense a backlash of sorts building toward paid search. The story has been too rosy, for too long. Journalists and Wall St. analysts are starting to look hard for chinks in the armor.
One of the most interesting, from my point of view, is clickfraud. I've been talking at length to a fellow who is a significant advertiser on Google and other paid search networks, and he is literally exhausted from chasing down all the fraud that is plaguing his ad buys, and really angry with Google for not being responsive to his requests for relief. I'll be writing up that story and posting on it shortly, but if you have any information or insights on clickfraud, send em my way, or post em here.
Update" Charlene Li calls Google a "one trick pony" in this Bweek article, and SES show had a session on clickfraud, covered in this MediaPost piece. Why does every piece covering clickfraud end with a vague handwaving by someone saying "Smart companies are working on this, don't worry about it..."? Other Shoe on Keyword Prices, Clickfraud
Keywords For Ad Buyers: Pay Up
It's costing more and more to link Net ads to popular search terms
Even Google's biggest boosters expressed surprise at the results. On Feb. 1 the search giant reported $400 million in net earnings for fiscal '04 -- a whopping 278% gain -- on revenue of $3.2 billion. What accounted for the outsize profits? The high prices Google charges for search keywords, for one. Industrywide, they were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear: ``background check'' rose 258% in a year. On the day of the earnings announcement, Google CEO Eric E. Schmidt told analysts: ``There does not seem to be price resistance'' from advertisers.
Still, with keyword prices soaring, businesses from eBay Inc. (EBAY) to EspressoZone.com are rethinking how they use this powerful advertising medium. ``It's incumbent upon us...to figure out how to moderate these quite significant increases in media costs,'' eBay Chief Executive Meg Whitman declared in January following disappointing fourth-quarter results, when rising search marketing costs helped pinch profit margins.
To ensure they get the best bang for their search-advertising buck, eBay and others are doing everything from using different search keywords to redesigning their Web sites. The goal: getting folks who click on their search ads to actually buy something. ``Search advertising takes a significant amount of testing, work, and knowledge,'' says George Collins, CEO of EspressoZone.com, a seller of coffee items in Ashtabula, Ohio. ``Otherwise you're just wasting money.''
The approach to purchasing keywords is changing fast. Companies bid to place their ads alongside keywords relevant to their products. A travel agent, say, might bid on ``Caribbean cruise'' and ``airline tickets.'' But many advertisers have found such generic keywords to be pricey and less likely to cover the ad cost. Instead, they are bidding on a larger array of more specific keywords: a telecom company might choose ``wireless plan'' rather than ``cell phone'' in an effort to lure the most interested buyers. In the past year the average advertiser's roster of keywords grew by 50%, according to Efficient Frontier Inc., a Mountain View (Calif.) company that manages $100 million in keyword purchases for its clients.
At the same time, online sellers are looking for ways to capture customers after the search ad has directed them to their Web site. There's plenty of room for improvement. Commerce sites typically convert 2.4% of visitors into customers, according to a study by retailer association Shop.org. The proliferation of broadband should help lift that number. According to e-tailers, broadband users are as much as twice as likely to become paying customers than those using dial-up modems, which slow shopping.
SNAPPIER PRESENTATION
E-Tailers also are researching how visitors navigate their sites and are working to better convert them into long-term customers. One way: customizing the e-tailer's ``landing page'' -- where the searcher is first directed -- to a specific keyword. That makes it easier for a customer to get the info she wants and more likely that she will buy.
One company especially adept at converting search ads into customers is Shopping.com. Thanks to its improved presentation of information on prices, availability, and the like on a wide range of products, the comparison-shopping site says it raised conversion rates on those products by more than a third. That means each search visitor became one-third more valuable, making it easier for Shopping.com to afford the rising cost of keywords. And that, of course, is great news for Google. From NEWS: ANALYSIS & COMMENTARY
7 Şubat 2008 Perşembe
Made for Adsense (MFA) WebSites
Introduction
Made for Adsense (MFA) relates to web templates (or even complete web sites) that were built solely with Adsense in mind. The internet has become riddled with both MFA templates to supposedly to help you make easy money, and professional MFA designers who plague the Adwords network for their own financial gain.
How does it work
MFA comes in three forms:
MFA Optimized Templates
The majority of people using MFA simply download a free MFA template with one thing in mind - selecting keywords to display high paying ads. The idea is to work closely with Adwords to attract people to the MFA site whilst paying low keyword costs. Then, in the other hand you take large pay per click costs back simply because the ads on the landing page are all high value. Thankfully, this technique no longer works due to Smart Pricing. See the Smart Pricing section for more details.
MFA Sites
The other form of MFA is MFA sites. These sites were created by publishers simply because of Adsense and offer no interesting or relevant content. This really is the darker side of MFA and a really annoying one for most Adsense publishers.
Note: If you ever see someone offering a MFA site that can help you earn 1000's of $'s a month, avoid it!! They're all con artists and while you think you are earning you are really being ripped off. These people usually use you to set up an Adsense account because their own has probably been banned and they can't set up another one.
MFA Web Designers
To say that all MFA is bad is a lie, some really good web templates are highly optimized for Adsense but were designed with good content in mind. These templates are from professional designers who are using MFA as a keyword to attract more people to their web design skills. In these cases, it's a great choice for beginners who may not have the time to design images and web layouts and want to focus more in experimenting with Adsense.
The dark side of Adsense
A nasty trend has developed with the rise of Adsense where some Adsense publishers just spend their time creating MFA sites with no content and just ads. These publishers have plagued the Adwords network with cheap paying keywords so they can increase they're own Adsense earnings. A large number of honest Adsense publishers have become increasing annoyed and have started a fight back. One of the best tools against these sites is the Competitive Ad Filter which can be used together with a MFA backlist of all URL's paying low cost per click values..
Smart Pricing
Smart pricing is Googles answer to arbitrage. Publishers using Adwords (or similar) to attract people to high paying landing sites have one key giveaway - CTR. If you remember CTR is short for click-through-rate. Basically how many clicks per page impression. If your site has a high CTR than you will be subject to Smart Pricing soon enough. Smart pricing ensures that the price per click that you receive is greatly reduced compared to the average price people bid for. We have heard stories where Smart Pricing has reduced the cost per click down to around 10% of the maximum cost per click! This is an amazing drop.
Essentially, the keyword cost (using adwords) becomes higher than the average cost per click on the landing page. As you can imagine this change leads to a lose in profits not a gain. See our diagram below:
| |
Tips and Tricks
 | Use the Competitive Ad Filter to block out low paying advertisers such as Made for Adsense (MFA) sites |
| | Use the Adsense Preview tool to regularly visit URL's that are appearing on your pages. You might just pick up on one or two MFA sites that are draining your earnings by advertising junk |
| | Do not use MFA templates unless you intend to create content rich sites and offer something to people other than just ads |
| | Report MFA sites to forums and help the fight to block out MFA altogether |
Made for AdSense
Some scraper sites are created for monetizing the site using advertising programs such as Google AdSense. In such case, they are called Made for AdSense sites or MFA. This is also a derogatory term used to refer to websites that have no redeeming value except to get web visitors to the website for the sole purpose of clicking on advertisements.
Made for AdSense sites are considered sites that are spamming search engines and diluting the search results by providing surfers with less-than-satisfactory search results. The scraped content is considered redundant to that which would be shown by the search engine under normal circumstances had no MFA website been found in the listings.
These types of websites are being eliminated in various search engines and sometimes show up as supplemental results instead of being displayed in the initial search results.
Google offers a domain parking service tailored for this kind of site. These supposed parked domains often run Google Adwords to attract more visitors to their site in the hopes that they will click on Adsense ads and generate a greater return than the original cost of the Adwords click. For many this has been a successful business plan, and one that Google has failed to combat.
Tips and Tricks
How quickly does the Adsense reporting refresh? Well it certainly isn't real time, but most figures are usually updated every 30 minutes. If you are an Adsense addict and constantly watch your adsense earnings then you can download various free tools to see real time figures. These tools utilize the Google SDK.
Invalid clicks? Sometimes you may come across a strange number of clicks compared to Page Impressions. For example you might have 7 clicks but only 2 impressions. Rest assured this is handled quite well by Google these days and you will only be credited for the actual number of genuine clicks. We recommend that if you see large numbers of clicks, then you should report them to Google immediately.
Improving CTR. The CTR value is the real key to determining performance of you ads. If you are able to increase your average CTR you will ultimately increase your revenue. See our optimization section for details on this.
Remember that some advertisers opt to pay per 1000 impressions instead of per click. These will not show up as click values but just in the earnings column. Read More about Adsense Reports
Invalid clicks? Sometimes you may come across a strange number of clicks compared to Page Impressions. For example you might have 7 clicks but only 2 impressions. Rest assured this is handled quite well by Google these days and you will only be credited for the actual number of genuine clicks. We recommend that if you see large numbers of clicks, then you should report them to Google immediately.
Improving CTR. The CTR value is the real key to determining performance of you ads. If you are able to increase your average CTR you will ultimately increase your revenue. See our optimization section for details on this.
Remember that some advertisers opt to pay per 1000 impressions instead of per click. These will not show up as click values but just in the earnings column. Read More about Adsense Reports
23 Ocak 2008 Çarşamba
keywords are extremely important
Most techniques to improve your search engine rankings have one thing in common keywords. Choosing appropriate keywords is extremely important. Think about it: Keywords are what lead search engine users to your site.
How to choose your keywords
Choosing the right keywords is the first step to better search engine positioning. Analyze your business carefully and think of all the words that relate to your company or product.
Let's say you sell puppy food. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question. This is perhaps the most important stage in your war for a spot in search engines' top 20.
As you think about keywords, consider the following:
1. Who needs your service?
Think about who will use your services, then target them with keywords. For example, people whose dogs are about to have puppies will need puppy food, so you can add phrases like "dog pregnancy" and "puppy health" to your list.
2. Include variations of your keywords
People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too. For example, use "domestication" as well as "domestic."
3. Avoid wrong keywords
Do not use "stop words" -- particles like "and" and "the" and common words like "Internet." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.
What are the best places for keywords?
Click on any of the links below to read more about effective keyword placement in:
HTML Title
Text of the page
Meta description
Meta keywords
ALT tags
Comment tags
URL name
Alphabetical priority and its influence
Whether a file name starts with A or Z can have a surprising effect on a site's search engine rankings. Some small search engines still use alphabetical priority as a ranking factor. Directories such as Yahoo! and Open Directory Project list sites in alphabetical order. It's important to consider the effect of the alphabetical hierarchy as you choose keywords. To learn how alphabetical priority is assessed, click here.
Avoid spam
Be careful choosing keywords. If all your keywords don't relate to your site's content you risk being penalized for spam. Don't include "MP3" and "Pokemon" in your keyword list if you sell puppy food. Sure, it will drive up traffic temporarily, but it can also get your site rejected from important search engines.
An Overview
Keywords
* Choose appropriate keywords -- it's critical
* Include variations of keywords, such as misspelled versions
* Avoid stop words
* Place keywords throughout your site
You know that keywords should go be in your HTML title and meta tags, but did you know that you also need to place them in heading tags?
better search engine positioning > The Primary Starting Point
The vast majority of Internet users find new web sites by using a search engine.
A position within the top 20 listings of a major search engine tremendously increases traffic to a web site.
Portal Power
In recent years many search sites have capitalized on the portal trend, positioning themselves as starting points for all of a user's online explorations. The main page at Netscape.com, for example, features customizable options such as stock quotes, horoscopes, news, shopping and more. This trend has leveled off a bit with the emergence of vortals and specific destination sites. However, major portals will remain a popular gateway for many web surfers.
Because the top 8 most-visited search sites combine portal features with a search engine or directory, a good listing on one of these sites provides terrific exposure.
It's low-cost!
Online advertising, such as banner campaigns, can be quite expensive. Search engine placement, on the other hand, can be a low-cost process. Although some search engines have "pay-per-click" programs, paid submissions and many companies optimize sites for paying clients, there's no reason why you can't significantly increase your site's traffic by simply understanding and applying optimization strategy. Any webmaster can learn more about search engine optimization tips and submission procedures.
High search engine rankings can be more effective publicity tools than paid ads. A top position on a major search engine such as AltaVista can increase traffic far more than an expensive banner ad. Plus, the traffic you get will be more targeted -- it will consist of people who set out to find exactly what your site has to offer.
SearchEngines.com can help
SearchEngines.com is your complete search engine resource center. Here you can learn how to better position your site and search the web more effectively. Our content includes a complete guide to search engine optimization, web site submission and web site promotion.
Different engines, different rankings
Every search engine uses its own unique formula, called an algorithm, to index and score web sites. Search engines' algorithms weigh various factors, such as a page's design and links, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.
Many search engines form partnerships and buy technologies to improve their algorithms. They combine many factors and place different weight on each one.
Webmasters who want their sites to achieve a Top 20 position spend a lot of time studying different algorithms. Even when several search engines rely on similar factors in composing their rankings, they may still rank the same site differently. For example, imagine two search engines both use meta tags and keyword frequency as their only ranking factors. If the first one weights meta tags as 70% of a site's value and keyword frequency as 30%, and the second one does the opposite, their results will be completely different.
Understanding ranking factors
Before you can understand how each search engine scores web sites, you need to understand the various factors they consider. These factors can be divided into two categories: page-related and outside.
Page-related factors are concerned with keywords and their placement in the HTML. These factors include:
* Format, placement and content of the title tag
* Keyword frequency, weight, prominence and proximity
* Use of the meta description tag
* Use of ALT tags
* Use of comment tags
* Use of keywords in URL names
* Alphabetical placement
Outside factors are not related to the content of your HTML. They include:
* Link popularity
* Click popularity
* Themes
* Overall site design
Achieve results
You can improve most of the above factors to achieve higher rankings. Pay attention to what your competition is doing. Analyze their high-scoring pages and use their techniques.
How to choose your keywords
Choosing the right keywords is the first step to better search engine positioning. Analyze your business carefully and think of all the words that relate to your company or product.
Let's say you sell puppy food. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question. This is perhaps the most important stage in your war for a spot in search engines' top 20.
As you think about keywords, consider the following:
1. Who needs your service?
Think about who will use your services, then target them with keywords. For example, people whose dogs are about to have puppies will need puppy food, so you can add phrases like "dog pregnancy" and "puppy health" to your list.
2. Include variations of your keywords
People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too. For example, use "domestication" as well as "domestic."
3. Avoid wrong keywords
Do not use "stop words" -- particles like "and" and "the" and common words like "Internet." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.
What are the best places for keywords?
Click on any of the links below to read more about effective keyword placement in:
HTML Title
Text of the page
Meta description
Meta keywords
ALT tags
Comment tags
URL name
Alphabetical priority and its influence
Whether a file name starts with A or Z can have a surprising effect on a site's search engine rankings. Some small search engines still use alphabetical priority as a ranking factor. Directories such as Yahoo! and Open Directory Project list sites in alphabetical order. It's important to consider the effect of the alphabetical hierarchy as you choose keywords. To learn how alphabetical priority is assessed, click here.
Avoid spam
Be careful choosing keywords. If all your keywords don't relate to your site's content you risk being penalized for spam. Don't include "MP3" and "Pokemon" in your keyword list if you sell puppy food. Sure, it will drive up traffic temporarily, but it can also get your site rejected from important search engines.
An Overview
Keywords
* Choose appropriate keywords -- it's critical
* Include variations of keywords, such as misspelled versions
* Avoid stop words
* Place keywords throughout your site
You know that keywords should go be in your HTML title and meta tags, but did you know that you also need to place them in heading tags?
better search engine positioning > The Primary Starting Point
The vast majority of Internet users find new web sites by using a search engine.
A position within the top 20 listings of a major search engine tremendously increases traffic to a web site.
Portal Power
In recent years many search sites have capitalized on the portal trend, positioning themselves as starting points for all of a user's online explorations. The main page at Netscape.com, for example, features customizable options such as stock quotes, horoscopes, news, shopping and more. This trend has leveled off a bit with the emergence of vortals and specific destination sites. However, major portals will remain a popular gateway for many web surfers.
Because the top 8 most-visited search sites combine portal features with a search engine or directory, a good listing on one of these sites provides terrific exposure.
It's low-cost!
Online advertising, such as banner campaigns, can be quite expensive. Search engine placement, on the other hand, can be a low-cost process. Although some search engines have "pay-per-click" programs, paid submissions and many companies optimize sites for paying clients, there's no reason why you can't significantly increase your site's traffic by simply understanding and applying optimization strategy. Any webmaster can learn more about search engine optimization tips and submission procedures.
High search engine rankings can be more effective publicity tools than paid ads. A top position on a major search engine such as AltaVista can increase traffic far more than an expensive banner ad. Plus, the traffic you get will be more targeted -- it will consist of people who set out to find exactly what your site has to offer.
SearchEngines.com can help
SearchEngines.com is your complete search engine resource center. Here you can learn how to better position your site and search the web more effectively. Our content includes a complete guide to search engine optimization, web site submission and web site promotion.
Different engines, different rankings
Every search engine uses its own unique formula, called an algorithm, to index and score web sites. Search engines' algorithms weigh various factors, such as a page's design and links, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.
Many search engines form partnerships and buy technologies to improve their algorithms. They combine many factors and place different weight on each one.
Webmasters who want their sites to achieve a Top 20 position spend a lot of time studying different algorithms. Even when several search engines rely on similar factors in composing their rankings, they may still rank the same site differently. For example, imagine two search engines both use meta tags and keyword frequency as their only ranking factors. If the first one weights meta tags as 70% of a site's value and keyword frequency as 30%, and the second one does the opposite, their results will be completely different.
Understanding ranking factors
Before you can understand how each search engine scores web sites, you need to understand the various factors they consider. These factors can be divided into two categories: page-related and outside.
Page-related factors are concerned with keywords and their placement in the HTML. These factors include:
* Format, placement and content of the title tag
* Keyword frequency, weight, prominence and proximity
* Use of the meta description tag
* Use of ALT tags
* Use of comment tags
* Use of keywords in URL names
* Alphabetical placement
Outside factors are not related to the content of your HTML. They include:
* Link popularity
* Click popularity
* Themes
* Overall site design
Achieve results
You can improve most of the above factors to achieve higher rankings. Pay attention to what your competition is doing. Analyze their high-scoring pages and use their techniques.
10 Ocak 2008 Perşembe
Keyword Research
Keyword Research Tools
5 Important Facts About Pay Per Click Advertising You Must Know To Survive Online...
Fact #1 - Pay per click advertising is one of the most powerful ways to reach your target audience (people who are looking for something to buy) because it can put your marketing message in front of over 1 billion users online in only a matter of minutes!
Fact #2 - Advertising through pay per click generates a higher than average response and sales.
Fact #3 - The key to success with pay per click advertising is to build MASSIVE, quality keyword lists and unleash them on to the search engines and on to your target market.
Fact #4 - Pay per click advertising allows "anyone" to make an income from home, privately, and watch it grow into CEO level income! (Yes, if you have a job right now, you can bet your lunch money that if you follow what I say, you can make more money than the overpaid CEO of your company!)
Fact #5 - Keywords are the building blocks of the internet. Without them, you couldn't find a darn thing...but with them you can dominate the search engines and suck in traffic and income like clockwork.
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How Effective Is Your Keyword Research?
By Shari Thurow, The ClickZ Network, Aug 30, 2004
Columns | Contact Shari
Sponsored by Kellysearch
Many search engine marketers and ad agencies offer keyword research services. Keyword research and analysis aren't as simple as using the tools available at Overture and Google. Web site owners must go beyond these tools and look at the big picture.
Keyword analysis can be performed on three levels:
* Keyword research tools
* Web analytics software
* Site search engines
Data-mining all three levels provides site owners with the full perspective of how target audiences find the information on their Web sites.
Keyword Research Tools
Many of you probably already use the keyword research tools available at Overture, Google, and Wordtracker. By all means, keep using these tools. They provide great data for keyword research.
For long-term keyword analyses, I gather monthly data from Google, Overture, and Wordtracker. Additionally, I review related search results on Yahoo, Business.com, and Teoma. By researching all these resources, instead of just one, I can determine which specific keyword phrases are the most popular on all these Web search engines and look for a common denominator. I can also see subtle differences among the engines. Some searches are more popular on one engine than another.
For many sites, creating a keyword phrase calendar is a good strategy. The construction industry tends to be more active in warmer months than colder ones. The cold and flu season is coming up in the U.S., which has implications for pharmaceutical and health-related Web sites.
By creating a calendar based on keyword research over years, site owners know what pages to create for timely "natural" search engine optimization (SEO) campaigns and what ads to create for pay-per-click (PPC) campaigns.
Web Analytics Software
I always use Web analytics software (WebTrends, HitBox, ClickTracks, Omniture, etc.) to review keyword phrases. For example, if a natural SEO campaign is successful, the Web analytics software will reflect that success in the following areas:
* Top referring sites
* Top referring URLs
* Top search engines
* Top search phrases
* Top search keywords
* Top entry pages
Additionally, Web analytics software can show if site visitors access the most appropriate pages or sections on the site.
Web analytics software can also reveal untapped keyword phrases. On our own site, we found one of the most frequently visited pages is an article containing graphic design tips. Knowing our target audience seeks knowledge about that topic, we can create an article series on the topic that will provide additional entry points to our site for optimization campaigns and provide additional opportunities for link development campaigns.
Site Search Engines
If you have a site search engine, helpful information to review includes:
* Number of words entered in the search query
* Average number of words entered in the search query
* Average number of characters entered in the search query
* Search terms that yield results but no clicks
* Search terms that yield no results
One item I like to measure is search box length. Sometimes, search boxes aren't long enough. When visitors enter several keywords in the box, they can't see all the words they typed. On the flip side, some search boxes are too long. I try to determine, through focus groups and usability tests, the optimum length of the search box based on the average number of keywords and characters entered in search queries.
Need a starting point? Begin with the length of Google's and Yahoo's search boxes.
Another overlooked item in site search is those search terms that yield results but no clicks. In many of the search engines our firm creates, we use meta-tag descriptions and title-tag content for the search results. If we find a specific keyword phrase consistently yields the appropriate URLs in the search results, then we know the calls to action in the title tag, meta-tag description, or both might not be effective. We'll then rewrite that specific content and measure the resulting CTRs.
What I find interesting is if we optimize pages for better site search engine conversions, Web search engine visibility increases, too.
Analyzing Keyword Research Data
By gathering and analyzing keyword data, Web site owners gain valuable insight to user behavior and ways to create a more user-friendly site that converts visitors into buyers.
Say a site owner discovers visitors are searching for a specific keyword phrase on Google, then arriving at a specific page on his site. He then discovers same keyword phrase is a heavily searched term on his site search engine. This data indicate visitors might not be arriving at the most appropriate landing page. Increasing optimization for other site pages may be necessary.
Compare site searches that yield no results with Web search engine data. If the Web search engines indicate a keyword phrase is popular, and the site search engine shows visitors have a genuine interest in a keyword phrase, you can create new information around a topic.
Conclusion
The goal of keyword research is to:
* Discover new keyword opportunities.
* Fix missed keyword opportunities.
* Generate a calendar of keyword phrases; some keywords are more popular at different times of the year.
* Increase the number of clicks from landing pages to the site.
* Increase the relevance of landing pages from natural SEO, PPC advertising campaigns, press releases, or offline marketing efforts.
Remember, keyword research and analysis is an ongoing process.
Want more search information? ClickZ SEM Archives contain all our search columns, organized by topic. >>resource
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Five Steps to Effective Keyword Research
By Lisa Barone - February 23, 2007
There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.
The keyword research process can be broken down into the following phases:
Phase 0 - Demolishing Misconceptions
Phase 1 – Creating the list and checking it twice
Phase 2 – Befriending the keyword research tool
Phase 3 – Finalizing your list
Phase 4 – Plan your Attack
Phase 5 - Rinse, Wash Repeat
Phase 0 - Demolishing Misconceptions
Over the years, we've had the opportunity to work with a wide array of wonderful clients. And as different and diverse as their sites and the individuals running them may have been, many had one thing in common: they were self-proclaimed keyword research mavens right out of the gate.
Or so they thought.
One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don't. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.
This is due to site owners evaluating their site through too narrow of a lens, causing them to come up with words that read like industry jargon, not viable keywords. Remember, your customer probably doesn't work in the same industry that you do. If they did, they wouldn't need you. When describing your site or product, break away from industry speak. Your customers aren't searching that way and if you center your site on these terms, they'll never find you.
Another misconception is that generic or "big dollar" terms are the most important for rankings, even if the term you're going after has nothing to do with your site. Imagine a women's clothing store trying to rank for the term "google". Sure, thousands of searchers probably type that word into their search bar daily, but they're not doing it looking for you. They're looking for Google. Being ranked number one for a term no one would associate with your site is a waste of time and money (and it may get you in trouble!). Your site may see a lot of traffic, but customers won't stick around.
Phase 1 – Creating the list and checking it twice
The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.
The trick is to start slowly.
The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant, but not overly used.
If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don't be afraid to take a peek at your competitor's Meta Keyword tag. What words are they targeting? How can you expand on their keyword list to make yours better? It's okay to get a little sneaky here. All's fair in love and search engine rankings.
Phase 2 – Befriend the keyword research tool
Now that you have your list, your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.
In the early days of SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changes and we now have tools to do the hard part for us.
By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren't aware of.
There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here's a few of our personal favorites:
Overture Keyword Selector Tool: Overture's Keyword Selector tools shows you how many searches have been conducted over the last month for a particular phrase and lists alternative search terms you may have forgotten about. Our only complaint with Overture is that they lump singular and plural word forms into one phrase. For example, "boots" and "boot" would appear under one category of "boot". This can sometimes cause problems.
Wordtracker: Wordtracker is a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.
Trellian Keyword Discovery tool: This is a fee-based tool where users can ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are impacted by seasonal trends (mostly useful for PPC).
Google AdWords Keyword Tool: Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.
Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list.
Thesaurus.com: Again, another way to locate synonyms you may have forgotten.
If those don't tickle your fancy, we'd also suggest Bruce Clay's Check Traffic tool, which estimates the number of queries per day for that search term across the major search engines.
Keep in mind that you're not only checking to see if enough people are searching for a particular word, you're also trying to determine how competitive that phrase is in terms of rankings.
Understanding the competition tells you how much effort you will need to invest in order to rank well for that term. There are two things to pay attention to when making this decision: how many other sites are competing for the same word and how strong are those sites' rankings (i.e. how many other sites link to them, how many pages do they have indexed)? Basically, is that word or phrase even worth your time? If it's not, move on.
While you're testing your new terms, you may want to do a little housekeeping and test the activity for keywords your site is already targeting. Keep the ones that are converting and drop the losers.
Phase 3 – Finalizing your list
Now that you have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your coveted final keyword list.
We recommend creating a spreadsheet or some other visual that will allow you to easily see each word's conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.
The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content for.
Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.
For example, say you are a company that specializes in cowboy boots. It may be natural for your site to focus on the broad search terms "boots" and "cowboy boots". These words are important because they tell the search engines what you do and may increase your visitors, but the traffic you receive will be largely unqualified. Customers will arrive on your site still unsure of what kind of boots you sell. Do you offer traditional cowboy boots, stiletto cowboy boots, toddler cowboy boots, suede cowboy boots or women's cowboy boots? By only targeting broad terms, customers won't know what you offer until they land on your site.
Targeted terms are often easier to rank for and help bring qualified traffic. They also make you a subject matter expert to the search engines, since the targeted terms strengthen the theme created with the broader phrases. Sticking with our example, targeted terms for your cowboy boots site may be "men's cowboy boots", "blue suede cowboy boots", "extra-wide women's cowboy boots", etc. Broad search terms may bring you the higher levels of traffic, but it's targeted, buying-oriented terms like these that will maximize conversions.
Phase 4 – Plan your attack
So you made your list of about 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!
Chances are, if you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used.
We typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming. Your content should never sound forced.
Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site:
* Title Tag
* Meta Description Tags
* Meta Keywords Tag
* Headings
* Alt text
* Anchor Text/ Navigational Links
You've spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.
Phase 5 - Rinse, Wash, Repeat.
Congratulations. Your initial keyword research process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You're done, right?
Unfortunately, no. As your customer's and your site's needs change over time, so will your keywords. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.
Good luck! >>Five Steps to Effective Keyword Research
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