How To Increase Adwords quality score
Posted in: ADWORDS in sultanconsultancy's Blog
So what is quality score? According to Google:
“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”
Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!
This is fundamentally the same for the other first tier Pay Per Click networks (Yahoo Search Marketing and MSN AdCenter). There are many other factors involved, however this is the most transparency we’re going to get from them at this time. For now, we will deal with the Google Adwords quality score.
Around the same time of the release of Yahoo! Panama, Google began showing keyword quality information at the keyword level in Adwords accounts. Google shows weather your score is Great, OK or Poor. It may not be much information, but it has been a great help for those trying to diagnose why their PPC bids are so high.
Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Our client was already experiencing a positive ROI using Adwords because of their products profit margin, however since Google started showing QS, they realized they were not doing as well as they thought. Their campaign was relatively small and they were paying an average minimum CPC of $0.40 across their three ad groups. Each Ad Group had 100 keywords in each. They also had a few disabled keywords. When we examined their account, we could see that almost 90% of their keywords had a “Poor” quality score.
So what is quality score? According to Google:
“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”
Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!
This is fundamentally the same for the other first tier Pay Per Click networks (Yahoo Search Marketing and MSN AdCenter). There are many other factors involved, however this is the most transparency we’re going to get from them at this time. For now, we will deal with the Google Adwords quality score.
Around the same time of the release of Yahoo! Panama, Google began showing keyword quality information at the keyword level in Adwords accounts. Google shows weather your score is Great, OK or Poor. It may not be much information, but it has been a great help for those trying to diagnose why their PPC bids are so high.
Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Our client was already experiencing a positive ROI using Adwords because of their products profit margin, however since Google started showing QS, they realized they were not doing as well as they thought. Their campaign was relatively small and they were paying an average minimum CPC of $0.40 across their three ad groups. Each Ad Group had 100 keywords in each. They also had a few disabled keywords. When we examined their account, we could see that almost 90% of their keywords had a “Poor” quality score.
17 Ekim 2007 Çarşamba
16 Ekim 2007 Salı
earn some money
There are options though to earn some money while on the road and they don't all involve having to have a work visa for the country you are heading to.
Below are some ideas to help your budget and hopefully prolong your travels.
1. Freelance travel writing
Just about every traveler who can write wants to be a freelance writer. Okay maybe an exaggeration but the idea of doing what you love and writing about it for profit is very appealing.
There is no short-cut into this field. Pre-requisites would be an excellent command of written English. It is becoming more important to develop your own style as well and keep that consistent.
Another popular tip is to write in a style or from an angle that is far removed from the mainstream. Following this advice will also help you create your own style.
There are heaps of resources on the Internet to assist a budding career as a freelance writer. You could make a start by visiting our freelance travel writer section as we are always on the look out for new material about solo travel.
2. Running a web site and making money from the web
More and more people are running web sites as a hobby. If you have a popular web site you can some money from affiliate marketing and of course you can maintain your site from any Internet connection in the world!
Affiliate marketing, in a nutshell is collecting commission on sales and traffic that you divert from your site to a merchants site. A simple example of this is the solo travel books section on this site. If a visitor clicks on one of the books they are redirected to Amazon and if they purchase the book (or any other one) then we will get commission for referring the buyer to them.
It is pretty simple and can be a very effective way of creating income from a web site. Affiliate schemes have been running almost as long as the Internet and are well established businesses.
Successful webmasters can make very good money and many people do this full time as they can earn more than they could in an ordinary job. Of course it is not as easy as throwing a site up with a few links and sitting back and waiting for the cash to roll in. Like anything it takes time and effort and is no get rich quick scheme.
Here are some pointers.
* Decide on a theme for a web site and start developing some content
* There are many easy to use web page creation packages such as Frontpage and Dreamweaver that can give you professional looking sites.
* You will need a host for the site. You are better of paying for one (maybe US$5 a month) than going with a free one as you don't their banners etc
* Once you have a live site you will need traffic and lots of it!
* Now you can add some affiliate links and start earning money.
* You can use Adsense from Google as well to generate income.
* Finally make sure your site is quite niche and that you are interested in the subject otherwise you are likely to become bored with the project.
There is a huge amount of resources on the web about making money from your site. Start off by typing affiliate marketing into a search engine such as Google or Yahoo and also read up on AdSense.
The only link you need to start off with is www.webmasterworld.com which is a great resource. You will learn a huge amount about affiliate marketing from the forums. Read, read and read again.
3. Teaching English as a Second Langauge (TEFL / ESL / CELTA)
English is now recognised as the world language for commerce, science and the Internet and across the world children are eager to learn the language.
Some of the most exotic locations in the world have a demand for English teachers and the opportunities to meet new people and earn good money are plentiful if you are prepared to look.
Here are some points to consider if you are thinking of teaching English.
* You really need a University Degree or similar these days to compete particularly in high salary countries like Japan and Korea.
* In countries where there is huge demand (e.g. China) you might get away with just a diploma or a CELTA, ESL qualification.
* Do as much research about the area and the school before committing.
The best Internet resource for English teaching is Dave's ESL Cafe.
Earn Money With Blogging
You have taken much pain to make your blog. You may want earn money through your blog. For this you have to participate in Google Adsense programme. Google Adsense is the best way for your website to display relevant Google Ads and earn money. Adsense delivers relevant Ads that are targeted to your site and your site content. For participating in Google Adsense programme open an account for adsense. The programme is free and google will pay you for valid clicks on the ads. After opening adsense accountt you will get a message from google. Read carefully the google programme policies.
You have to do a simple work. Just open your account copy a block of HTML and targeted ads and paste it in the right place in your website template. You may interested in how much will you earn through the programme. In fact advertisers pay only when users click on ads. You will receive a portion of the amount paid for clicks on google ads on your website. Learn adsense support. You will be able to see the total number of impressions, ad clicks, click through rate, effecteive CPM and your total earning through your report tab. You may visit adsense adsense help.
http://www.melayucentral.com/
Below are some ideas to help your budget and hopefully prolong your travels.
1. Freelance travel writing
Just about every traveler who can write wants to be a freelance writer. Okay maybe an exaggeration but the idea of doing what you love and writing about it for profit is very appealing.
There is no short-cut into this field. Pre-requisites would be an excellent command of written English. It is becoming more important to develop your own style as well and keep that consistent.
Another popular tip is to write in a style or from an angle that is far removed from the mainstream. Following this advice will also help you create your own style.
There are heaps of resources on the Internet to assist a budding career as a freelance writer. You could make a start by visiting our freelance travel writer section as we are always on the look out for new material about solo travel.
2. Running a web site and making money from the web
More and more people are running web sites as a hobby. If you have a popular web site you can some money from affiliate marketing and of course you can maintain your site from any Internet connection in the world!
Affiliate marketing, in a nutshell is collecting commission on sales and traffic that you divert from your site to a merchants site. A simple example of this is the solo travel books section on this site. If a visitor clicks on one of the books they are redirected to Amazon and if they purchase the book (or any other one) then we will get commission for referring the buyer to them.
It is pretty simple and can be a very effective way of creating income from a web site. Affiliate schemes have been running almost as long as the Internet and are well established businesses.
Successful webmasters can make very good money and many people do this full time as they can earn more than they could in an ordinary job. Of course it is not as easy as throwing a site up with a few links and sitting back and waiting for the cash to roll in. Like anything it takes time and effort and is no get rich quick scheme.
Here are some pointers.
* Decide on a theme for a web site and start developing some content
* There are many easy to use web page creation packages such as Frontpage and Dreamweaver that can give you professional looking sites.
* You will need a host for the site. You are better of paying for one (maybe US$5 a month) than going with a free one as you don't their banners etc
* Once you have a live site you will need traffic and lots of it!
* Now you can add some affiliate links and start earning money.
* You can use Adsense from Google as well to generate income.
* Finally make sure your site is quite niche and that you are interested in the subject otherwise you are likely to become bored with the project.
There is a huge amount of resources on the web about making money from your site. Start off by typing affiliate marketing into a search engine such as Google or Yahoo and also read up on AdSense.
The only link you need to start off with is www.webmasterworld.com which is a great resource. You will learn a huge amount about affiliate marketing from the forums. Read, read and read again.
3. Teaching English as a Second Langauge (TEFL / ESL / CELTA)
English is now recognised as the world language for commerce, science and the Internet and across the world children are eager to learn the language.
Some of the most exotic locations in the world have a demand for English teachers and the opportunities to meet new people and earn good money are plentiful if you are prepared to look.
Here are some points to consider if you are thinking of teaching English.
* You really need a University Degree or similar these days to compete particularly in high salary countries like Japan and Korea.
* In countries where there is huge demand (e.g. China) you might get away with just a diploma or a CELTA, ESL qualification.
* Do as much research about the area and the school before committing.
The best Internet resource for English teaching is Dave's ESL Cafe.
Earn Money With Blogging
You have taken much pain to make your blog. You may want earn money through your blog. For this you have to participate in Google Adsense programme. Google Adsense is the best way for your website to display relevant Google Ads and earn money. Adsense delivers relevant Ads that are targeted to your site and your site content. For participating in Google Adsense programme open an account for adsense. The programme is free and google will pay you for valid clicks on the ads. After opening adsense accountt you will get a message from google. Read carefully the google programme policies.
You have to do a simple work. Just open your account copy a block of HTML and targeted ads and paste it in the right place in your website template. You may interested in how much will you earn through the programme. In fact advertisers pay only when users click on ads. You will receive a portion of the amount paid for clicks on google ads on your website. Learn adsense support. You will be able to see the total number of impressions, ad clicks, click through rate, effecteive CPM and your total earning through your report tab. You may visit adsense adsense help.
http://www.melayucentral.com/
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