Making The AdSense Ads Suit Your Website

Making The AdSense Ads Suit Your Website – Part 1 (Shape And
Size)
We have learnt about the various kinds of strategies that you can apply for
maximizing your benefits from Google AdSense program. However, all that is
possible only if your AdSense ads suit your website in all different ways. Let’s
check the importance of making your AdSense ads suit your website and what
your do for making them suited:
Google AdSense program can reap even richer dividends for you if you are able
to attract more visitors to your website and if you are able to prompt them to take
action (i.e. click on the AdSense Ads). Google disallows statements that ask the
visitors to click on the AdSense Ads. In fact, Google AdSense Ads are to be
marked in some way as advertisements. However, there are other authentic
ways of getting the clicks on your AdSense Ads.
Besides the copy and quality content, you can also improve the performance of
your AdSense Ads by either making them blend with your website or making
them standout. The aim is to make the AdSense Ads more attractive/ appealing
to your website visitors and to make them look in-place (not out of place). Google
too recognizes this need and hence it provides you with customization options for
making the Ads look the way you want them to.
You can make the AdSense Ads suit your website by controlling the shape, size,
color and positioning of the Ads. Let’s have a brief look at the first two properties
i.e. shape and size:
Shape of your AdSense Ads: This is one of the most important
customizations options that you have at your disposable. You can make
your selection from a number of Ad formats that Google makes available
to you. These include skyscrapers, single ad blocks and banners. Just
check the suitability of the shape with respect to the webpage where you
wish to include the AdSense Ad.
Size of your AdSense Ads: Again, you can use AdSense Ads of various
sizes. The size is important not only for making the Ads look suited to your
website but also for determining the number of Ads that can be displayed
on the webpage by the Google AdSense program. A large size generally
means that more Ads can be displayed on the page (and hence presents
the opportunity for earning more revenue with increased impressions).
Making The AdSense Ads Suit Your Website – Part 2 (Color Of
Ads)
From shape and size of your AdSense Ads, let’s move on to check the
importance of Color of Ads and how they influence the suitability of AdSense Ads
on your website:
Making the AdSense Ads suit your website is an easy job that can really enhance
the effectiveness of your AdSense Ads (and hence increase the AdSense
revenue for you). The four properties that contribute towards making the
AdSense Ads look in-place on your website are – size, shape, color and
positioning of the Ads. Though none of these properties can be regarded as
more important than the others, the color of Ads is surely one thing that can help
a lot in making the Ads blend with your website or making them stand out. Let’s
take a closer look at this Ad customization option that Google provides to all the
webmasters who use the Google AdSense program for earning revenue.
Color of your Ads:
This is one property of Ads that is fully customizable. You can easily customize
the color of your Ads using the color palettes provided by Google; and there are
more than 200 colors available. You can choose from several different colors that
are available on the color palette (and 200 colors are enough for any website).
You can choose colors for Border, Title, Text and URL. You can also set a
background color for your Ads. As you select various options, you can see how
the ad looks in the preview tool that is shown on the same page as the options;
and you can accordingly make adjustments. The color combinations for the various parts of the Ad and for the background
should match the color combinations used in the other parts of the website. To
make the Ad blend with the website, you can use the background color of your
webpage as the background color and the border color for your AdSense Ad. If
you want to make the Ads stand-out, you can use contrasting colors for your Ads;
however, this is generally not preferred unless you have other elements on the
website that use similar colors too e.g. you can have the same background color
and text color as the menu options. Once you have the right color combinations,
you can save them as custom color palette which you can use later.
Similar color customization options are available for Google AdSense search
results page too (as in, Google AdSense for search).
Making The AdSense Ads Suit Your Website – Part 3
(Positioning Of Ads)
The four important properties that help in making the AdSense Ads look good on
your website are – shape, size, color of the Ads and their positioning. While the
first three can be customized using the customization options provided by
Google, ‘positioning of Ads’ is something that Google can only give you advice
on. You are the best judge of what position would be best suitable for your
AdSense Ads.
The positioning of your Ads relative to the rest of the content is important in order
to adequately emphasize the Ads. However, positioning of the Ads is also
dependent on the size and shape of the AdSense Ads. Though shape and size
are customizable too, large size Ads are generally preferred because they help
increase the number of Ad impressions you can get. However, sometimes the
structure of your webpage might not allow a big size Ad. In such a case you
would need to strike a balance between the size of your ad and the best
positioning for it. A number of website owners use other properties in order to
make the big size Ads appear smaller e.g. they might use the background color
of the webpage for the background and border of the AdSense ad thereby
making it look smaller than it actually is (besides achieving the blending effect, of
course).
Position your AdSense Ads in such a way that they look in-place with the general
flow of content on your website. You can even position a block in the middle of
the content in such a way that it adds value to the content (while it also serves
your purpose of increasing the AdSense revenue through clicks) e.g. you could
add an AdSense Ad block just after a statement that points to resources for a
particular task – and your AdSense Ads could possibly form some such
resources. Placing the Ads just above the heading of an article or just after the
end of the article is another good way of positioning your AdSense Ads.
So, position your AdSense Ads intelligently and you would be in for a party much
earlier than you would have expected.