17 Ekim 2007 Çarşamba
How To Increase Adwords quality score
Posted in: ADWORDS in sultanconsultancy's Blog
So what is quality score? According to Google:
“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”
Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!
This is fundamentally the same for the other first tier Pay Per Click networks (Yahoo Search Marketing and MSN AdCenter). There are many other factors involved, however this is the most transparency we’re going to get from them at this time. For now, we will deal with the Google Adwords quality score.
Around the same time of the release of Yahoo! Panama, Google began showing keyword quality information at the keyword level in Adwords accounts. Google shows weather your score is Great, OK or Poor. It may not be much information, but it has been a great help for those trying to diagnose why their PPC bids are so high.
Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Our client was already experiencing a positive ROI using Adwords because of their products profit margin, however since Google started showing QS, they realized they were not doing as well as they thought. Their campaign was relatively small and they were paying an average minimum CPC of $0.40 across their three ad groups. Each Ad Group had 100 keywords in each. They also had a few disabled keywords. When we examined their account, we could see that almost 90% of their keywords had a “Poor” quality score.
So what is quality score? According to Google:
“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”
Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!
This is fundamentally the same for the other first tier Pay Per Click networks (Yahoo Search Marketing and MSN AdCenter). There are many other factors involved, however this is the most transparency we’re going to get from them at this time. For now, we will deal with the Google Adwords quality score.
Around the same time of the release of Yahoo! Panama, Google began showing keyword quality information at the keyword level in Adwords accounts. Google shows weather your score is Great, OK or Poor. It may not be much information, but it has been a great help for those trying to diagnose why their PPC bids are so high.
Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Our client was already experiencing a positive ROI using Adwords because of their products profit margin, however since Google started showing QS, they realized they were not doing as well as they thought. Their campaign was relatively small and they were paying an average minimum CPC of $0.40 across their three ad groups. Each Ad Group had 100 keywords in each. They also had a few disabled keywords. When we examined their account, we could see that almost 90% of their keywords had a “Poor” quality score.
16 Ekim 2007 Salı
earn some money
Below are some ideas to help your budget and hopefully prolong your travels.
1. Freelance travel writing
Just about every traveler who can write wants to be a freelance writer. Okay maybe an exaggeration but the idea of doing what you love and writing about it for profit is very appealing.
There is no short-cut into this field. Pre-requisites would be an excellent command of written English. It is becoming more important to develop your own style as well and keep that consistent.
Another popular tip is to write in a style or from an angle that is far removed from the mainstream. Following this advice will also help you create your own style.
There are heaps of resources on the Internet to assist a budding career as a freelance writer. You could make a start by visiting our freelance travel writer section as we are always on the look out for new material about solo travel.
2. Running a web site and making money from the web
More and more people are running web sites as a hobby. If you have a popular web site you can some money from affiliate marketing and of course you can maintain your site from any Internet connection in the world!
Affiliate marketing, in a nutshell is collecting commission on sales and traffic that you divert from your site to a merchants site. A simple example of this is the solo travel books section on this site. If a visitor clicks on one of the books they are redirected to Amazon and if they purchase the book (or any other one) then we will get commission for referring the buyer to them.
It is pretty simple and can be a very effective way of creating income from a web site. Affiliate schemes have been running almost as long as the Internet and are well established businesses.
Successful webmasters can make very good money and many people do this full time as they can earn more than they could in an ordinary job. Of course it is not as easy as throwing a site up with a few links and sitting back and waiting for the cash to roll in. Like anything it takes time and effort and is no get rich quick scheme.
Here are some pointers.
* Decide on a theme for a web site and start developing some content
* There are many easy to use web page creation packages such as Frontpage and Dreamweaver that can give you professional looking sites.
* You will need a host for the site. You are better of paying for one (maybe US$5 a month) than going with a free one as you don't their banners etc
* Once you have a live site you will need traffic and lots of it!
* Now you can add some affiliate links and start earning money.
* You can use Adsense from Google as well to generate income.
* Finally make sure your site is quite niche and that you are interested in the subject otherwise you are likely to become bored with the project.
There is a huge amount of resources on the web about making money from your site. Start off by typing affiliate marketing into a search engine such as Google or Yahoo and also read up on AdSense.
The only link you need to start off with is www.webmasterworld.com which is a great resource. You will learn a huge amount about affiliate marketing from the forums. Read, read and read again.
3. Teaching English as a Second Langauge (TEFL / ESL / CELTA)
English is now recognised as the world language for commerce, science and the Internet and across the world children are eager to learn the language.
Some of the most exotic locations in the world have a demand for English teachers and the opportunities to meet new people and earn good money are plentiful if you are prepared to look.
Here are some points to consider if you are thinking of teaching English.
* You really need a University Degree or similar these days to compete particularly in high salary countries like Japan and Korea.
* In countries where there is huge demand (e.g. China) you might get away with just a diploma or a CELTA, ESL qualification.
* Do as much research about the area and the school before committing.
The best Internet resource for English teaching is Dave's ESL Cafe.
Earn Money With Blogging
You have taken much pain to make your blog. You may want earn money through your blog. For this you have to participate in Google Adsense programme. Google Adsense is the best way for your website to display relevant Google Ads and earn money. Adsense delivers relevant Ads that are targeted to your site and your site content. For participating in Google Adsense programme open an account for adsense. The programme is free and google will pay you for valid clicks on the ads. After opening adsense accountt you will get a message from google. Read carefully the google programme policies.
You have to do a simple work. Just open your account copy a block of HTML and targeted ads and paste it in the right place in your website template. You may interested in how much will you earn through the programme. In fact advertisers pay only when users click on ads. You will receive a portion of the amount paid for clicks on google ads on your website. Learn adsense support. You will be able to see the total number of impressions, ad clicks, click through rate, effecteive CPM and your total earning through your report tab. You may visit adsense adsense help.
http://www.melayucentral.com/
13 Ekim 2007 Cumartesi
money out of blogs
Blogs and Blogging are growing as a new fashion on internet. There has become a trend of blogging and it seems everyone is starting his or her own blog. Well, most do it for fun and some do it to showcase their talent while many wish to make money out of it. Blogs are an easy way to open your identity on internet. You don't have to be too web savvy to get a blog and run it. All you need is a simple signup on any free blog provider like wordpress.com or Blogger.com and you are of to start a blog.
Well, running a blog is something and making money out of it is something else. You need to have some extensive knowledge before you can make some decent money from your blogs. You will need a basic training on some technical parts like to maintain and update blogs code, customizing the data and on top of it hosting it one your own server. While you can choose free blog providers like bloggger.com to host your blog but its lot better to host it on your own server which will give you more flexibility to customize the blog.
Running a blog is easy but making money out of it is a bit hard. You have to be consistent with your blog to get some decent traffic which in turn will convert into clicks. There are many ways of monetization that you can implement on your blog and test which one works best for your blog. Following are few tips you should always try when you plan to make money out of blog.
Contextual and In-page Ads
This is the most common way to make money from blogs. You can use contextual ads from Exoclick.com to monetize your blog. If you are a famous blog and have a good amount of readership then your traffic will automatically turn into clicks which will bring in more money. But just inserting ads into blog does not complete the process. You have to use the ads according to your site and in the best way so it increases the Click through Rate. Your users have to click your ads in order for you to make any money. SO, it's very important that you mix-up your ads with the content to have more clicks. You can always have the professional help of ExoClick to monetize your blog through contextual advertisement.
Affiliate and referral links
Affiliate links have been one of the most interesting make monet online tool. There are people making 6 figure income only through affiliates and referrals. You can too use affiliate and referrals links of other products that you like and can promote it through your site. If your visitors like your product and buys it then you are going to have a good income through the commission. It is very easy to add affiliate links on your blog but it is hard to find people buying your product. Your product has to be very good which strikes the user and he buys it. So, when you decide on the product, think carefully on what you choose and whether it suits your blog theme or not.
Soliciting though blogs
In this process you won't be selling anything to your viewers, but rather will depend on their kindness and will seek their help. You can ask donations and contributions either in form of money or goods for a charity or things like that. If your viewers like what you write and what you are offering them then they are certainly going to help you. Though this does not seem a ethical way to make money but there are people who do it.
Blogging to market
Blogs make it easy to market your product or service. If you have a product or skill to do something like designing or programming then you can promote your service through your blog. Blogs are a great way to find new potential clients and if you can have decent promotional campaign then it wont be too late that you will have tons of projects flowing to your way.
Blogs have turned into a powerful tool for marketing world and it has got great potential to change the way companies do their business. Blogs have brought customers closer to the companies and have made direct conversation easier. So, never underestimate this power and start blogging now.
9 Ekim 2007 Salı
Analyzing and Interpreting AdSense results
Analyzing and Interpreting AdSense results with Google Analytics
This post is description of other AdSense Analytics options offered by Google Analytics tracking service together with AdSense click tracking script i have developed. You can read more about this script and how it operates in previous post Tracking AdSense clicks with Google Analytics. You will need this tracking script installed and Google Analytics set up if you want to use these reporting options.
I will show you how to analyze which Ads your visitors like the most, what type of traffic converts to most clicks, where are the visitors clicking your Ads from, what Search Engine queries convert to most AdSense clicks on your pages and even a lot more. And the best part is that's all for free, the only thing you need is this free AdSense tracking script and free Google Analytics account.
Adsense Optimization Tips, Tricks and Hacks: The Google Adsense Template Phenomenon
For many affiliate marketers, Google Adsense templates are a god-send. In fact, they are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.
Since this form of contextual advertising can be a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website’s content pages and earn money in the process, the need for unique graphics and google adsense templates comes into focus (or any other contextual ad provider). Ever-conscious of spam or junk pages, ideal graphics with ideal ad locations make website creation less painful.
How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.
How can you start making profits out of your website using Adsense?
1. First, register for an Adsense account. It will only take a few minutes of your time.
2. When the site is accepted, you will be receiving a bit of javascript code to include in your web pages. You can insert this code on as many pages or web sites that you want. The AdWords will start appearing immediately after.
3. You will be earning a few cents or some dollars per click when someone starts clicking on the AdWords displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.
4. View your statistics. Adsense earnings can be checked anytime by logging into your web site account.
Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.
It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your Adsense contents.
Time and some important factors that you can practice and use. Remember to study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.
You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.
But all-in-all, with quality and original content, it's a win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves. But with quality and original Google Adsense templates making the job MUCH easier, the only income way is up.
Joe loves both organic and pay per click web traffic. Read about his latest find: Jeff Johnson's superb collection of Google Adsense
5 Ekim 2007 Cuma
Top Paying Keywords
To learn more about the Top Paying Keywords database, click here. To purchase the database, click here.
Over the past two years, hundreds of webmasters have generated significant profits by using the Top Paying Keywords
database. In addition, we have become a renowned source for high paying Google Adsense keyword information. Below are samples of recent articles that we have written or which have been written about us:
USA Today: Google's AdSense a bonanza for some Web sites
eCommNewz: What To Do When AdSense Serves The Wrong Ads
MarketingSource.com: Is Click Fraud Really a Problem?
How to Profit from Knowing the High Paying Adsense Keywords
Maximizing Google AdSense Revenues via Up-Selling
They have developed and the reputation that the business media has given us. They also welcome any questions you might have about the Google AdSense program, keyword pricing and/or the Top Paying Keywords database.
4 Ekim 2007 Perşembe
Improving Your Google AdSense Earnings
To improve the quality of the Google AdSense Adverts that you are displaying on your Blog or Site, there is a website that you can register with that will automatically generate a list of low paying advertisers to filter out (relevant to the content of your site).
The site is called Ads Black List and is very user friendly. It is just a matter of registering, logging in and providing the URL of your main site. It automatically picks up the title and key words from your site and once this is done you can easily generate a list of URLs that you will be able to filter from withing your Google AdSense set up.
To set up this filtering within AdSense log in to your account. Click on AdSense Setup, then competitive Ad filter and simply paste in the 200 or so URL’s that have been generated for you.
You may be wondering what Google think of all this, and so was I when I initially investigated it. The fact is Google have no problems with you using the competitive ad filter - you are allowed to filter your adverts.
Most of the sites end up being filtered out because they are MFA’s (Made for AdSense) with little or no content. An MFA hopes by paying a low amount per click they can lure an unsuspecting visitor to their site, then hopefully collect a high amount on an outgoing click. Not the best way to build a reputable Online Empire in our book.