How To Increase Adwords quality score

How To Increase Adwords quality score
Posted in: ADWORDS in sultanconsultancy's Blog

So what is quality score? According to Google:

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!

This is fundamentally the same for the other first tier Pay Per Click networks (Yahoo Search Marketing and MSN AdCenter). There are many other factors involved, however this is the most transparency we’re going to get from them at this time. For now, we will deal with the Google Adwords quality score.

Around the same time of the release of Yahoo! Panama, Google began showing keyword quality information at the keyword level in Adwords accounts. Google shows weather your score is Great, OK or Poor. It may not be much information, but it has been a great help for those trying to diagnose why their PPC bids are so high.

Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Our client was already experiencing a positive ROI using Adwords because of their products profit margin, however since Google started showing QS, they realized they were not doing as well as they thought. Their campaign was relatively small and they were paying an average minimum CPC of $0.40 across their three ad groups. Each Ad Group had 100 keywords in each. They also had a few disabled keywords. When we examined their account, we could see that almost 90% of their keywords had a “Poor” quality score.


So what is quality score? According to Google:

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!

This is fundamentally the same for the other first tier Pay Per Click networks (Yahoo Search Marketing and MSN AdCenter). There are many other factors involved, however this is the most transparency we’re going to get from them at this time. For now, we will deal with the Google Adwords quality score.

Around the same time of the release of Yahoo! Panama, Google began showing keyword quality information at the keyword level in Adwords accounts. Google shows weather your score is Great, OK or Poor. It may not be much information, but it has been a great help for those trying to diagnose why their PPC bids are so high.

Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Our client was already experiencing a positive ROI using Adwords because of their products profit margin, however since Google started showing QS, they realized they were not doing as well as they thought. Their campaign was relatively small and they were paying an average minimum CPC of $0.40 across their three ad groups. Each Ad Group had 100 keywords in each. They also had a few disabled keywords. When we examined their account, we could see that almost 90% of their keywords had a “Poor” quality score.