Performing Word

the intersection

2011-01-10T19:34:00.000-08:00

A friend of mine was waiting to turn left at an intersection. Traffic coming the other way was completely stopped for a light. And even though oncoming cars had absolutely nothing to gain by driving 10 feet further into the intersection, one of the drivers refused to give him room to turn.

My friend flashed his lights and motioned for the guy to stop.

Instead, the guy blocked his turn and flipped him the bird.

My friend's wife opened her door, stepped out of the car, walked across the intersection...

http://www.perrymarshall.com/13598/fists-are-clenched/

THE ARBITRAGE CONSPIRACY

2008-12-25T07:10:00.000-08:00

Date: Tue, 23 Dec 2008 11:42:43 -0500

Door Closing Conference Call Is At 2pm EST!

All good things must come to an end...

After keeping their doors open as long as they could, they are almost maxed out for the number of new students they can accept.

I wanted to let you know about the final conference call before the doors close...for good.

It will be held Today at 2:00pm EST, 11:00am PST.

And as a special bonus, just for registering for the call, you will get one of the first important video tutorials that the Paid Members will get!

And you can see all of it for free, just for registering for this teleseminar!

In fact, the first part is here -- YOU DON'T EVEN
HAVE TO OPT-IN:

http://toppayingkeywords.com/conspiracycall.html

If you have been thinking about getting involved in Arbitrage or if you REALLY want to make money online in 2009...

You NEED to be on this call.

It could easily be the best decision you have made all year.

But space is limited, and this call WILL fill up (the last call had over 9,000 registrations, and only 2,000 seats.)

http://toppayingkeywords.com/conspiracycall.html

Best Regards
The TopPayingKeywords Team
info@toppayingkeywords.com

P.S. If you want to try the Arbitrage Conspiracy now, it is still available for a limited time at

http://toppayingkeywords.com/conspiracy.html

THE ARBITRAGE CONSPIRACY

Register To Join Shawn Casey, Brad Fallon And *Aymen* On The Most Important Conference Call Of The Year... Tuesday December 23th At 2:00pm EST!"

Just for registering we will instantly send you part 2 of the entire Arbitrage Conspiracy Blueprint! (Plus the report if you don't yet have it.) Your immediate gateway to HIGH DOLLAR profits online.

Join On Tuesday as the Big Dogs grill “Aymen” for his secrets that make him $50,000 to $100,000 per day in net profits... Here’s what will you will learn:

How he got started with a mere $50!

How to get completely set up and open
for business in 24 hours!

How To Make Massive profits with No Website, No Product and No List!

Why every major guru flocked to Las
Vegas to LEARN from Aymen, and why
they were all left speechless

How to get around major roadblocks
that prevent most marketers from
making BIG DOLLAR income

Three insider tricks that you can put
into action TODAY and profit from

How a beginner to web marketing can make this work...fast!

How much you will really need to spend the first
couple of months before you see income coming in?

Plus Much Much More!

Davaosale.com brains Hermes Diomela

2008-11-27T06:48:00.000-08:00

Davaosale: Trading the Dabawenyo way
EVER experienced going from one house to another, or from one office to another, just to offer whatever item you want to sell? Wouldn't it be good if you will be able to sell your wares with just a click?

Davaosale.com brains Hermes Diomela, Mark Wendel dela Cruz, and Valentine Apostol encountered the same trouble back in their college days at the Ateneo de Davao University that prompted them to think of a solution.

Get updates and join Dabawenyos Kadayawan 2008 celebration

The three are best of friends in college and were all working as student assistants. Being chat addicts, they are not new to the power of the Internet in bringing messages across continents. They first tapped MiRC chat as a venue for them to go into buy-and-sell.

"Pero ang problema namin is madali mawala yung posts namin sa MiRC. Kaya we thought of another way to post our products. We came across the software PHPBB. Ito yung ginamit naming sa pag-create ng gaming website na davaosale.com," Diomela said.

Each of the three invested P700 for them to be able to buy an Internet domain worth P600 and fee for a one-year hosting worth P1,400. Davaosale.com was officially launched on March 15, 2004.

Diomela said they started inviting their chatmates and friends to visit their website, www.davaosale.com, and slowly they gained followers.

One year after their launch, davaosale.com averages at least 5,000 hits per day or 150,000 per month.

Diomela said that from the hits, they are paid by Google for their use of the American company's Adsense software. They receive about P15,000 per month from Google for using Adsense in their website.

Davaosale also earns from the premium membership fees of P500 per year. He said premium members of their website are given the priority to post their products on the website.

Majority of their income are, however, generated from banner ads. They charge monthly fee for the banner ads. Though refusing to divulge how much they averagely earn from the website, Diomela said it is just enough for them to live a decent life.

A visit at the website showed that there are a number of categories for viewers to select to depending on the items they are wanting to buy or sell. The categories range from automobile, agriculture, apartments, beauty and fragrances, books, magazines, cameras, computers and its accessories, clothing, gift items, food and wine, game consoles, health and fitness, jewelries, medical equipments, pets, toys and even human services.

Diomela said the items banned from their website are sex services, drugs, and fake items. He admitted though that some customers were still able to post fake items for sale in their website.

Website moderators are however at hand to address and delete posting of banned items.
Read More >>

Maximize Google Adsense Revenue

2008-11-27T06:45:00.000-08:00

How To Maximize Google Adsense Revenue

Google has enjoyed a reputation as one of the most popular searching the web engine in the overall World Wide Web. Every era Google affects a adjustment or most every tad it launches a new program, webmasters are adamant to understand it. I bet you can make out how the Google Adsense application has in put in for you as a webmaster or website owner. For the few who have merely raised their brows out of innocence or ignorance perhaps, was reading on and obtain more about Google Adsense.

How To Get Maximum Revenue From Google Adsense

What makes Google Adsense so popular among web resellers and webmasters is the fact that Google Adsense plan yields immediate certain results compared to 2nd tier affiliate programs. It permits advetisers and online web marketers to gain the highest possible revenue from ads and links. How do you spot on maximize the revenue you get according to your Google Adsense ads or links?

Here are 5 guidelines to permit you maximize the profit generation of Google Adsense:

In making use of the Google Adsense program, take note such a vertical scrapers yield a even better interest rate of positive result. But just to give you the windfall of the doubt, you can do A/B testing to see for yourself how is best to utilize.

Google Adsense provides webmasters to customize their Google Adsense ads. Because of this, you can actually customize the links, borders and color themes of your ads. One tip is the present borderless Adsense web banners compose more. Just use creativity and of course, ordinary sense.

Use keywords in the content. But do not overdo it. Remember that Google is smarter than you think and overdoing keywords may mean a red flag from it. And another thing to remember is to include merely the a large number of relevant keywords, otherwise; they are able to be of no use.

If you want to have the most specific and credible monitoring consequences of your Google Adsense revenue, you should steer clear of clicking your own Google Adsense ad or link. In working at so, you are supplied the a good number of appropriate approach of monitoring the revenue generation.

If you want to monitor the possible outcome of your Adsense ad or link for the various sub-sections of the website, you should create an Adsense channel. The Adsense channel is planning to show you how well your ads or links are doing. They can moreover notify you how factors you need to improve in your Google Adsense ad.

Google Adsense has certainly its own positives in terms of web re&wshyp;selling or web re&wshyp;selling and earning generation. It is all in the Google Adsense techniques that you use. Geared amid the correctly Google Adsense tactics, you can be guaranteed of a thriving use of Google Adsense.
http://mamdani.wordpress.com/

Keyword Prices

2008-02-09T15:53:00.000-08:00

Other Shoe on Keyword Prices, Clickfraud

Last week there was buzz about how paid search is slowing, this week Fathom Online, which maintains a monthly keyword pricing index, reports that in fact prices dropped for paid search terms, by an average of two percent. Release is here.

I don't know how you all feel out there, but I sense a backlash of sorts building toward paid search. The story has been too rosy, for too long. Journalists and Wall St. analysts are starting to look hard for chinks in the armor.

One of the most interesting, from my point of view, is clickfraud. I've been talking at length to a fellow who is a significant advertiser on Google and other paid search networks, and he is literally exhausted from chasing down all the fraud that is plaguing his ad buys, and really angry with Google for not being responsive to his requests for relief. I'll be writing up that story and posting on it shortly, but if you have any information or insights on clickfraud, send em my way, or post em here.
Update" Charlene Li calls Google a "one trick pony" in this Bweek article, and SES show had a session on clickfraud, covered in this MediaPost piece. Why does every piece covering clickfraud end with a vague handwaving by someone saying "Smart companies are working on this, don't worry about it..."? Other Shoe on Keyword Prices, Clickfraud

Keywords For Ad Buyers: Pay Up
It's costing more and more to link Net ads to popular search terms

Even Google's biggest boosters expressed surprise at the results. On Feb. 1 the search giant reported $400 million in net earnings for fiscal '04 -- a whopping 278% gain -- on revenue of $3.2 billion. What accounted for the outsize profits? The high prices Google charges for search keywords, for one. Industrywide, they were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear: ``background check'' rose 258% in a year. On the day of the earnings announcement, Google CEO Eric E. Schmidt told analysts: ``There does not seem to be price resistance'' from advertisers.

Still, with keyword prices soaring, businesses from eBay Inc. (EBAY) to EspressoZone.com are rethinking how they use this powerful advertising medium. ``It's incumbent upon us...to figure out how to moderate these quite significant increases in media costs,'' eBay Chief Executive Meg Whitman declared in January following disappointing fourth-quarter results, when rising search marketing costs helped pinch profit margins.

To ensure they get the best bang for their search-advertising buck, eBay and others are doing everything from using different search keywords to redesigning their Web sites. The goal: getting folks who click on their search ads to actually buy something. ``Search advertising takes a significant amount of testing, work, and knowledge,'' says George Collins, CEO of EspressoZone.com, a seller of coffee items in Ashtabula, Ohio. ``Otherwise you're just wasting money.''

The approach to purchasing keywords is changing fast. Companies bid to place their ads alongside keywords relevant to their products. A travel agent, say, might bid on ``Caribbean cruise'' and ``airline tickets.'' But many advertisers have found such generic keywords to be pricey and less likely to cover the ad cost. Instead, they are bidding on a larger array of more specific keywords: a telecom company might choose ``wireless plan'' rather than ``cell phone'' in an effort to lure the most interested buyers. In the past year the average advertiser's roster of keywords grew by 50%, according to Efficient Frontier Inc., a Mountain View (Calif.) company that manages $100 million in keyword purchases for its clients.

At the same time, online sellers are looking for ways to capture customers after the search ad has directed them to their Web site. There's plenty of room for improvement. Commerce sites typically convert 2.4% of visitors into customers, according to a study by retailer association Shop.org. The proliferation of broadband should help lift that number. According to e-tailers, broadband users are as much as twice as likely to become paying customers than those using dial-up modems, which slow shopping.

SNAPPIER PRESENTATION
E-Tailers also are researching how visitors navigate their sites and are working to better convert them into long-term customers. One way: customizing the e-tailer's ``landing page'' -- where the searcher is first directed -- to a specific keyword. That makes it easier for a customer to get the info she wants and more likely that she will buy.

One company especially adept at converting search ads into customers is Shopping.com. Thanks to its improved presentation of information on prices, availability, and the like on a wide range of products, the comparison-shopping site says it raised conversion rates on those products by more than a third. That means each search visitor became one-third more valuable, making it easier for Shopping.com to afford the rising cost of keywords. And that, of course, is great news for Google. From NEWS: ANALYSIS & COMMENTARY

Made for Adsense (MFA) WebSites

2008-02-07T05:00:00.000-08:00

Introduction

Made for Adsense (MFA) relates to web templates (or even complete web sites) that were built solely with Adsense in mind. The internet has become riddled with both MFA templates to supposedly to help you make easy money, and professional MFA designers who plague the Adwords network for their own financial gain.

How does it work

MFA comes in three forms:

MFA Optimized Templates

The majority of people using MFA simply download a free MFA template with one thing in mind - selecting keywords to display high paying ads. The idea is to work closely with Adwords to attract people to the MFA site whilst paying low keyword costs. Then, in the other hand you take large pay per click costs back simply because the ads on the landing page are all high value. Thankfully, this technique no longer works due to Smart Pricing. See the Smart Pricing section for more details.

MFA Sites

The other form of MFA is MFA sites. These sites were created by publishers simply because of Adsense and offer no interesting or relevant content. This really is the darker side of MFA and a really annoying one for most Adsense publishers.

Note: If you ever see someone offering a MFA site that can help you earn 1000's of $'s a month, avoid it!! They're all con artists and while you think you are earning you are really being ripped off. These people usually use you to set up an Adsense account because their own has probably been banned and they can't set up another one.

MFA Web Designers

To say that all MFA is bad is a lie, some really good web templates are highly optimized for Adsense but were designed with good content in mind. These templates are from professional designers who are using MFA as a keyword to attract more people to their web design skills. In these cases, it's a great choice for beginners who may not have the time to design images and web layouts and want to focus more in experimenting with Adsense.

The dark side of Adsense

A nasty trend has developed with the rise of Adsense where some Adsense publishers just spend their time creating MFA sites with no content and just ads. These publishers have plagued the Adwords network with cheap paying keywords so they can increase they're own Adsense earnings. A large number of honest Adsense publishers have become increasing annoyed and have started a fight back. One of the best tools against these sites is the Competitive Ad Filter which can be used together with a MFA backlist of all URL's paying low cost per click values..

Smart Pricing

Smart pricing is Googles answer to arbitrage. Publishers using Adwords (or similar) to attract people to high paying landing sites have one key giveaway - CTR. If you remember CTR is short for click-through-rate. Basically how many clicks per page impression. If your site has a high CTR than you will be subject to Smart Pricing soon enough. Smart pricing ensures that the price per click that you receive is greatly reduced compared to the average price people bid for. We have heard stories where Smart Pricing has reduced the cost per click down to around 10% of the maximum cost per click! This is an amazing drop.

Essentially, the keyword cost (using adwords) becomes higher than the average cost per click on the landing page. As you can imagine this change leads to a lose in profits not a gain. See our diagram below:

Tips and Tricks

	Use the Competitive Ad Filter to block out low paying advertisers such as Made for Adsense (MFA) sites
	Use the Adsense Preview tool to regularly visit URL's that are appearing on your pages. You might just pick up on one or two MFA sites that are draining your earnings by advertising junk
	Do not use MFA templates unless you intend to create content rich sites and offer something to people other than just ads
	Report MFA sites to forums and help the fight to block out MFA altogether

Tips and Tricks

2008-02-07T04:51:00.000-08:00

How quickly does the Adsense reporting refresh? Well it certainly isn't real time, but most figures are usually updated every 30 minutes. If you are an Adsense addict and constantly watch your adsense earnings then you can download various free tools to see real time figures. These tools utilize the Google SDK.

Invalid clicks? Sometimes you may come across a strange number of clicks compared to Page Impressions. For example you might have 7 clicks but only 2 impressions. Rest assured this is handled quite well by Google these days and you will only be credited for the actual number of genuine clicks. We recommend that if you see large numbers of clicks, then you should report them to Google immediately.

Improving CTR. The CTR value is the real key to determining performance of you ads. If you are able to increase your average CTR you will ultimately increase your revenue. See our optimization section for details on this.

Remember that some advertisers opt to pay per 1000 impressions instead of per click. These will not show up as click values but just in the earnings column. Read More about Adsense Reports

keywords are extremely important

2008-01-23T14:50:00.000-08:00

Most techniques to improve your search engine rankings have one thing in common keywords. Choosing appropriate keywords is extremely important. Think about it: Keywords are what lead search engine users to your site.

How to choose your keywords
Choosing the right keywords is the first step to better search engine positioning. Analyze your business carefully and think of all the words that relate to your company or product.

Let's say you sell puppy food. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question. This is perhaps the most important stage in your war for a spot in search engines' top 20.

As you think about keywords, consider the following:

1. Who needs your service?
Think about who will use your services, then target them with keywords. For example, people whose dogs are about to have puppies will need puppy food, so you can add phrases like "dog pregnancy" and "puppy health" to your list.

2. Include variations of your keywords
People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too. For example, use "domestication" as well as "domestic."

3. Avoid wrong keywords
Do not use "stop words" -- particles like "and" and "the" and common words like "Internet." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.

What are the best places for keywords?
Click on any of the links below to read more about effective keyword placement in:

HTML Title
Text of the page
Meta description
Meta keywords
ALT tags
Comment tags
URL name

Alphabetical priority and its influence
Whether a file name starts with A or Z can have a surprising effect on a site's search engine rankings. Some small search engines still use alphabetical priority as a ranking factor. Directories such as Yahoo! and Open Directory Project list sites in alphabetical order. It's important to consider the effect of the alphabetical hierarchy as you choose keywords. To learn how alphabetical priority is assessed, click here.

Avoid spam
Be careful choosing keywords. If all your keywords don't relate to your site's content you risk being penalized for spam. Don't include "MP3" and "Pokemon" in your keyword list if you sell puppy food. Sure, it will drive up traffic temporarily, but it can also get your site rejected from important search engines.

An Overview

Keywords

* Choose appropriate keywords -- it's critical
* Include variations of keywords, such as misspelled versions
* Avoid stop words
* Place keywords throughout your site

You know that keywords should go be in your HTML title and meta tags, but did you know that you also need to place them in heading tags?

better search engine positioning > The Primary Starting Point
The vast majority of Internet users find new web sites by using a search engine.

A position within the top 20 listings of a major search engine tremendously increases traffic to a web site.

Portal Power
In recent years many search sites have capitalized on the portal trend, positioning themselves as starting points for all of a user's online explorations. The main page at Netscape.com, for example, features customizable options such as stock quotes, horoscopes, news, shopping and more. This trend has leveled off a bit with the emergence of vortals and specific destination sites. However, major portals will remain a popular gateway for many web surfers.

Because the top 8 most-visited search sites combine portal features with a search engine or directory, a good listing on one of these sites provides terrific exposure.

It's low-cost!
Online advertising, such as banner campaigns, can be quite expensive. Search engine placement, on the other hand, can be a low-cost process. Although some search engines have "pay-per-click" programs, paid submissions and many companies optimize sites for paying clients, there's no reason why you can't significantly increase your site's traffic by simply understanding and applying optimization strategy. Any webmaster can learn more about search engine optimization tips and submission procedures.

High search engine rankings can be more effective publicity tools than paid ads. A top position on a major search engine such as AltaVista can increase traffic far more than an expensive banner ad. Plus, the traffic you get will be more targeted -- it will consist of people who set out to find exactly what your site has to offer.

SearchEngines.com can help
SearchEngines.com is your complete search engine resource center. Here you can learn how to better position your site and search the web more effectively. Our content includes a complete guide to search engine optimization, web site submission and web site promotion.

Different engines, different rankings

Every search engine uses its own unique formula, called an algorithm, to index and score web sites. Search engines' algorithms weigh various factors, such as a page's design and links, to rank pages in their search results. By constantly refining and improving their algorithms, search engines hope to give their visitors the most relevant results.

Many search engines form partnerships and buy technologies to improve their algorithms. They combine many factors and place different weight on each one.

Webmasters who want their sites to achieve a Top 20 position spend a lot of time studying different algorithms. Even when several search engines rely on similar factors in composing their rankings, they may still rank the same site differently. For example, imagine two search engines both use meta tags and keyword frequency as their only ranking factors. If the first one weights meta tags as 70% of a site's value and keyword frequency as 30%, and the second one does the opposite, their results will be completely different.

Understanding ranking factors
Before you can understand how each search engine scores web sites, you need to understand the various factors they consider. These factors can be divided into two categories: page-related and outside.

Page-related factors are concerned with keywords and their placement in the HTML. These factors include:

* Format, placement and content of the title tag
* Keyword frequency, weight, prominence and proximity
* Use of the meta description tag
* Use of ALT tags
* Use of comment tags
* Use of keywords in URL names
* Alphabetical placement

Outside factors are not related to the content of your HTML. They include:

* Link popularity
* Click popularity
* Themes
* Overall site design

Achieve results
You can improve most of the above factors to achieve higher rankings. Pay attention to what your competition is doing. Analyze their high-scoring pages and use their techniques.

Keyword Research

2008-01-10T23:26:00.000-08:00

Keyword Research Tools

The Keyword Research Tool will help you research appropriate words and phrases to include in your webpage's body text to aid in promotion. Simply enter the sort of word of phrase you wish to be found under, and the tool will suggest some additional words and phrases you can think about using. How One Simple Yet Incredibly Powerful Software Is Transforming The Lives of Regular People From All Over The World...Instantly Elevating Their Income and Boosting Their Qualified Traffic Google Keyword Research Tool

5 Important Facts About Pay Per Click Advertising You Must Know To Survive Online.

Fact #1 - Pay per click advertising is one of the most powerful ways to reach your target audience (people who are looking for something to buy) because it can put your marketing message in front of over 1 billion users online in only a matter of minutes!

Fact #2 - Advertising through pay per click generates a higher than average response and sales.

Fact #3 - The key to success with pay per click advertising is to build MASSIVE, quality keyword lists and unleash them on to the search engines and on to your target market.

Fact #4 - Pay per click advertising allows "anyone" to make an income from home, privately, and watch it grow into CEO level income! (Yes, if you have a job right now, you can bet your lunch money that if you follow what I say, you can make more money than the overpaid CEO of your company!)

Fact #5 - Keywords are the building blocks of the internet. Without them, you couldn't find a darn thing...but with them you can dominate the search engines and suck in traffic and income like clockwork.

--

How Effective Is Your Keyword Research?

By Shari Thurow, The ClickZ Network, Aug 30, 2004
Columns | Contact Shari
Sponsored by Kellysearch

Many search engine marketers and ad agencies offer keyword research services. Keyword research and analysis aren't as simple as using the tools available at Overture and Google. Web site owners must go beyond these tools and look at the big picture.

Keyword analysis can be performed on three levels:

* Keyword research tools

* Web analytics software

* Site search engines

Data-mining all three levels provides site owners with the full perspective of how target audiences find the information on their Web sites.

Keyword Research Tools

Many of you probably already use the keyword research tools available at Overture, Google, and Wordtracker. By all means, keep using these tools. They provide great data for keyword research.

For long-term keyword analyses, I gather monthly data from Google, Overture, and Wordtracker. Additionally, I review related search results on Yahoo, Business.com, and Teoma. By researching all these resources, instead of just one, I can determine which specific keyword phrases are the most popular on all these Web search engines and look for a common denominator. I can also see subtle differences among the engines. Some searches are more popular on one engine than another.

For many sites, creating a keyword phrase calendar is a good strategy. The construction industry tends to be more active in warmer months than colder ones. The cold and flu season is coming up in the U.S., which has implications for pharmaceutical and health-related Web sites.

By creating a calendar based on keyword research over years, site owners know what pages to create for timely "natural" search engine optimization (SEO) campaigns and what ads to create for pay-per-click (PPC) campaigns.

Web Analytics Software

I always use Web analytics software (WebTrends, HitBox, ClickTracks, Omniture, etc.) to review keyword phrases. For example, if a natural SEO campaign is successful, the Web analytics software will reflect that success in the following areas:

* Top referring sites

* Top referring URLs

* Top search engines

* Top search phrases

* Top search keywords

* Top entry pages

Additionally, Web analytics software can show if site visitors access the most appropriate pages or sections on the site.

Web analytics software can also reveal untapped keyword phrases. On our own site, we found one of the most frequently visited pages is an article containing graphic design tips. Knowing our target audience seeks knowledge about that topic, we can create an article series on the topic that will provide additional entry points to our site for optimization campaigns and provide additional opportunities for link development campaigns.

Site Search Engines

If you have a site search engine, helpful information to review includes:

* Number of words entered in the search query

* Average number of words entered in the search query

* Average number of characters entered in the search query

* Search terms that yield results but no clicks

* Search terms that yield no results

One item I like to measure is search box length. Sometimes, search boxes aren't long enough. When visitors enter several keywords in the box, they can't see all the words they typed. On the flip side, some search boxes are too long. I try to determine, through focus groups and usability tests, the optimum length of the search box based on the average number of keywords and characters entered in search queries.

Need a starting point? Begin with the length of Google's and Yahoo's search boxes.

Another overlooked item in site search is those search terms that yield results but no clicks. In many of the search engines our firm creates, we use meta-tag descriptions and title-tag content for the search results. If we find a specific keyword phrase consistently yields the appropriate URLs in the search results, then we know the calls to action in the title tag, meta-tag description, or both might not be effective. We'll then rewrite that specific content and measure the resulting CTRs.

What I find interesting is if we optimize pages for better site search engine conversions, Web search engine visibility increases, too.

Analyzing Keyword Research Data

By gathering and analyzing keyword data, Web site owners gain valuable insight to user behavior and ways to create a more user-friendly site that converts visitors into buyers.

Say a site owner discovers visitors are searching for a specific keyword phrase on Google, then arriving at a specific page on his site. He then discovers same keyword phrase is a heavily searched term on his site search engine. This data indicate visitors might not be arriving at the most appropriate landing page. Increasing optimization for other site pages may be necessary.

Compare site searches that yield no results with Web search engine data. If the Web search engines indicate a keyword phrase is popular, and the site search engine shows visitors have a genuine interest in a keyword phrase, you can create new information around a topic.

Conclusion

The goal of keyword research is to:

* Discover new keyword opportunities.

* Fix missed keyword opportunities.

* Generate a calendar of keyword phrases; some keywords are more popular at different times of the year.

* Increase the number of clicks from landing pages to the site.

* Increase the relevance of landing pages from natural SEO, PPC advertising campaigns, press releases, or offline marketing efforts.

Remember, keyword research and analysis is an ongoing process.

Want more search information? ClickZ SEM Archives contain all our search columns, organized by topic. >>resource
-----------------
Five Steps to Effective Keyword Research
By Lisa Barone - February 23, 2007

There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.

The keyword research process can be broken down into the following phases:

Phase 0 - Demolishing Misconceptions
Phase 1 – Creating the list and checking it twice
Phase 2 – Befriending the keyword research tool
Phase 3 – Finalizing your list
Phase 4 – Plan your Attack
Phase 5 - Rinse, Wash Repeat

Phase 0 - Demolishing Misconceptions

Over the years, we've had the opportunity to work with a wide array of wonderful clients. And as different and diverse as their sites and the individuals running them may have been, many had one thing in common: they were self-proclaimed keyword research mavens right out of the gate.

Or so they thought.

One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don't. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.

This is due to site owners evaluating their site through too narrow of a lens, causing them to come up with words that read like industry jargon, not viable keywords. Remember, your customer probably doesn't work in the same industry that you do. If they did, they wouldn't need you. When describing your site or product, break away from industry speak. Your customers aren't searching that way and if you center your site on these terms, they'll never find you.

Another misconception is that generic or "big dollar" terms are the most important for rankings, even if the term you're going after has nothing to do with your site. Imagine a women's clothing store trying to rank for the term "google". Sure, thousands of searchers probably type that word into their search bar daily, but they're not doing it looking for you. They're looking for Google. Being ranked number one for a term no one would associate with your site is a waste of time and money (and it may get you in trouble!). Your site may see a lot of traffic, but customers won't stick around.

Phase 1 – Creating the list and checking it twice

The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.

The trick is to start slowly.

The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant, but not overly used.

If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don't be afraid to take a peek at your competitor's Meta Keyword tag. What words are they targeting? How can you expand on their keyword list to make yours better? It's okay to get a little sneaky here. All's fair in love and search engine rankings.

Phase 2 – Befriend the keyword research tool

Now that you have your list, your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.

In the early days of SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changes and we now have tools to do the hard part for us.

By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren't aware of.

There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here's a few of our personal favorites:

Overture Keyword Selector Tool: Overture's Keyword Selector tools shows you how many searches have been conducted over the last month for a particular phrase and lists alternative search terms you may have forgotten about. Our only complaint with Overture is that they lump singular and plural word forms into one phrase. For example, "boots" and "boot" would appear under one category of "boot". This can sometimes cause problems.

Wordtracker: Wordtracker is a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.

Trellian Keyword Discovery tool: This is a fee-based tool where users can ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are impacted by seasonal trends (mostly useful for PPC).

Google AdWords Keyword Tool: Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.

Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list.

Thesaurus.com: Again, another way to locate synonyms you may have forgotten.

If those don't tickle your fancy, we'd also suggest Bruce Clay's Check Traffic tool, which estimates the number of queries per day for that search term across the major search engines.

Keep in mind that you're not only checking to see if enough people are searching for a particular word, you're also trying to determine how competitive that phrase is in terms of rankings.

Understanding the competition tells you how much effort you will need to invest in order to rank well for that term. There are two things to pay attention to when making this decision: how many other sites are competing for the same word and how strong are those sites' rankings (i.e. how many other sites link to them, how many pages do they have indexed)? Basically, is that word or phrase even worth your time? If it's not, move on.

While you're testing your new terms, you may want to do a little housekeeping and test the activity for keywords your site is already targeting. Keep the ones that are converting and drop the losers.

Phase 3 – Finalizing your list

Now that you have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your coveted final keyword list.

We recommend creating a spreadsheet or some other visual that will allow you to easily see each word's conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.

The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content for.

Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.

For example, say you are a company that specializes in cowboy boots. It may be natural for your site to focus on the broad search terms "boots" and "cowboy boots". These words are important because they tell the search engines what you do and may increase your visitors, but the traffic you receive will be largely unqualified. Customers will arrive on your site still unsure of what kind of boots you sell. Do you offer traditional cowboy boots, stiletto cowboy boots, toddler cowboy boots, suede cowboy boots or women's cowboy boots? By only targeting broad terms, customers won't know what you offer until they land on your site.

Targeted terms are often easier to rank for and help bring qualified traffic. They also make you a subject matter expert to the search engines, since the targeted terms strengthen the theme created with the broader phrases. Sticking with our example, targeted terms for your cowboy boots site may be "men's cowboy boots", "blue suede cowboy boots", "extra-wide women's cowboy boots", etc. Broad search terms may bring you the higher levels of traffic, but it's targeted, buying-oriented terms like these that will maximize conversions.

Phase 4 – Plan your attack

So you made your list of about 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!

Chances are, if you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used.

We typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming. Your content should never sound forced.

Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site:

* Title Tag
* Meta Description Tags
* Meta Keywords Tag
* Headings
* Alt text
* Anchor Text/ Navigational Links

You've spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.

Phase 5 - Rinse, Wash, Repeat.

Congratulations. Your initial keyword research process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You're done, right?

Unfortunately, no. As your customer's and your site's needs change over time, so will your keywords. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.

Good luck! >>Five Steps to Effective Keyword Research

Google's AdSense and TopPayingKeywords

2007-12-24T07:47:00.000-08:00

The TopPayingKeywords database presents the keyword prices of the 375,000+ keywords that have search engine bid prices of $1 or more. By identifying the highest paying keywords on the Internet, the database allows website owners to dramatically improve earnings in the Google AdSense™ program.

Google's AdSense a bonanza for some Web sites

By Jefferson Graham, USA TODAY
LOS ANGELES — Canadian software developer and part-time humorist Eric Giguère made fun of the avalanche of Internet arthritis drug offers on his Web site last year. For his efforts, he received a $350 check from Internet search giant Google.

Giguère has one of those ubiquitous "Ads by Google" links on his site, offering ads the search giant considers of interest to readers. You might think that people rarely click on them, but they do — and often.

"For my own, personal humor writing, I got paid," Giguère says. "It certainly opened my eyes to the possibilities that were out there."
How AdSense works
Advertisers pay Google and Yahoo to have their ads appear next to search results. Google's AdSense program gives advertisers additional reach, by putting their ads onto an estimated 200,000 additional Web sites.

The twist is that Google pays each Web publisher a commission, in exchange for running the ads. It's found money for many publishers, who say they make anywhere from $50 to $200 a month and beyond.

Advertisers buy search keywords.
A purchase of "cell phone" for instance, produces ads next to search results on Google's main page. The same purchase also produces AdSense ads for cell phones on many other sites, including Chris Pirillo's Lockergnome gadget and gizmo blog, when cell phones are mentioned.

Google has a simple proposition for anyone who owns a Web site: Let it put up links to its ads, and Google's AdSense program will give you a piece of the action when someone clicks on them.

It's found money for many bloggers, small e-tailers and huge businesses — from small personal sites such as Giguère's, to those of big-time corporations such as Amazon.com, the New York Times and About.com.

Giguère was so inspired, he wrote a book, Make Easy Money with Google, coming in May from Peachpit Press. Hundreds of online forums and Web sites are devoted to AdSense tips and tricks. The downside of the AdSense economy, critics charge, is that the avalanche of ads has created a new form of spam and is destroying the integrity of sites.

"This is a program that rewards people not for creating the best content, but for how to create sites to attract more advertising," says Danny Sullivan, editor of Search Engine Watch online newsletter. "AdSense has nothing to do with search. It effectively turns the Internet into a billboard for Google's ads."

Google, whose executives often say their mission is to organize the world's information, naturally begs to differ. "If I do a search for the New York Times and see an ad offering a subscription discount, that's useful to me," says Susan Wojcicki, Google's director of product management.

Web site publishers don't disagree.

"Say I write an article about a Braun shaver," says Chris Pirillo, who runs the Lockergnome.com gadget Web site. "I publish it, and within minutes, I have targeted ads about shavers on my site. Someone who reads the content may feel compelled to pick one up. That helps me and the reader."

Tales of AdSense riches range from a few hundred dollars a month to $50,000 or more a year, though high-dollar paydays are rare. They require a Web site with tons of traffic and the ability to put in 18-hour days working the system.

Pirillo, who has a following from his former role as a host on the now-defunct TechTV cable channel, says he's clearing more than $10,000 a month.

Before AdSense, which began in March 2003, bloggers and other small Web publishers had fewer options to make money. They could put banner ads on their sites for a host of non-related products, or commission programs from Amazon and eBay. "It was a lot more work, and you didn't get much of a return," Pirillo says.

With AdSense, "You write content, publish it, and the money starts to pour in," he says.

When he published the now-defunct Silicon Alley Reporter magazine, Jason Calacanis says, he used to suffer from insomnia, worrying about his monthly $200,000 to $400,000 printing bill.

He now runs a company called Weblogs, which publishes 75 Web sites on such topics as cars, gadgets, digital music and video games. He sleeps much better, he says, because "with AdSense, you know you're always making money. Your life gets a lot easier."

In his first four months of Web publishing, AdSense brought in $45,000. Some of his blogs produce $3,000 a month. His best do "four figures," Calacanis says, though he's reluctant to fill in the exact numbers. "And that's with zero marketing," he says.

How it works

Google and Yahoo dominate the booming online search advertising business, which is expected to grow to $5.6 billion in 2008, from $2.7 billion in 2004. Profit from search advertising enabled Google to more than double its revenue in 2004, to $3.1 billion.

The concept — text ads that appear next to search results — works on a "pay-per-click" model. Advertisers pay only if someone clicks on an ad. To use the programs, advertisers buy "keywords" for anywhere from 5 cents to $100 a word. Those are the terms people type into query boxes when they're searching, such as "Atlanta wedding photographer" or "Omaha Italian restaurants."

AdSense works as a part of that keyword model; it's an offshoot of what Google calls its AdWords program, which competes against Yahoo's Overture unit.

AdSense is a bonus program for advertisers who use Google AdWords. Through AdSense, Google clients get to tout their wares beyond Google's home page — potentially reaching more than 200,000 participating Web sites.

Small Web site operators have flocked to AdSense as a way to attract advertising. To participate, they sign up at Google, which reviews the site. Once a small piece of computer code language is implanted on an accepted site, Google does the rest — matching ad links from its warehouse of clients to appropriate sites.

There's an art to optimizing a site to attract more links — and generate more revenue.

Gay Gilmore, who runs Seattle-based recipezaar.com, says the trick is to attract ads next to recipes beyond the main page. "The ads need to be targeted," she says, "so that when someone is reading about chicken soup, an ad for one of the ingredients is of keen interest."

Web site publishers need to be creative, says Dave Lavinsky of TopPayingKeywords.com, an AdSense advice site. A house painter advertising his services on a homemade site is leaving money on the table if he mentions only house painting, he says. "'Housepainting' is a 20-cent word. 'Home improvement' is worth $2, so you should create content for that."

But Sullivan says keyword tricks hurt the editorial integrity of sites. Another problem, he says, is the proliferation of computer-generated directories with links to hotels, restaurants and entertainment and no real editorial content, fueled by the availability of "Ads by Google" checks.

Wojcicki says Google tries to review all sites in its program, and removes offenders such as the directory sites. Critics say the site reviews can sometimes result in an FCC-like "family friendly" filter. Bloggers complain about being rejected for discussions of sexuality and use of four-letter words.

"I begged, argued and appealed to reason for months," says author Susie Bright, whose site discusses sexuality issues. "I pointed out that all my postings were things you could easily read in ... any number of mainstream magazines that cover sex and politics from a fairly sophisticated point of view. And I pointed out that my readers like to buy trousers, go on vacations, purchase ink and basically buy all the same things that everyone else does."

Wojcicki wouldn't address the specifics of Bright's concerns, but says AdSense isn't for everyone. "We're very careful about who we let into our network. We reject sites with content some people may feel uncomfortable about."

With pay-per-click ads, Google and Yahoo are locked in a bitter battle for advertiser dollars. But Yahoo doesn't compete with AdSense for small publishers — yet. Yahoo says it will introduce an offering later this year.

For now, Google's most notable AdSense competitor is privately held Kanoodle, which accepted Bright's site. It works with small publishers and big ones (including USATODAY.com and MSNBC) and differs from AdSense in that advertisers can choose topic areas of the sites where they want their ads to appear.

"The search advertising market is red hot right now, and publishers and advertisers want more," says Kanoodle CEO Lance Podell. "We offer them more places to show their ads, and they love that."

How long will search sizzle?

Google's initial public stock offering last summer was a Wall Street sensation. The stock opened at $85 a share and now sells for around $180, down from its 52-week high of $216. Some analysts fret that the red-hot paid search market could start to cool down.

Forrester Research, revising downward earlier projections, expects 30% growth in search advertising revenue this year, after a 45% jump in 2004.

"Click fraud" is another nettlesome issue for Google and Yahoo.

Advertisers pay for ads only when they're clicked, but it doesn't always work that way.

Some competitors click ads just to run up the other guy's bills. Web publishers with AdSense get their friends to click ads so they can get more money. Some savvy webmasters have set up automated clicking models called "Hitbots" or "Clickbots," which click away all day, and cost the advertiser.

Such efforts "threaten our business model," Google CFO George Reyes said at a recent industry conference. "Something has to be done about this, really, really quickly."

University of California professor John Battelle, who is writing a book on search, says the success of AdSense has built a "growing, extremely sophisticated offshore industry."

"There are more of these sites than you can imagine," he says. "The robots click on the ads and then none of the clicks turn into leads for the advertisers. That's not how it's supposed to work."

Google and Yahoo say they are working on the problem, but Battelle doesn't think that's enough.

Yahoo, Microsoft and America Online have banded together on several occasions to fight e-mail spam, and Battelle says Google and Yahoo should show the same kind of joint leadership. "Because if they don't, it will end up biting them in the butt."

Resource>

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you can create websites and web pages based on these keywords. On these sites and pages, you can serve expensive ads and/or promote affiliate offers that reap high bounties when clicked or completed.

The challenge lies in driving traffic to these sites. One way to drive traffic is through search engine optimization, whereby you create a website that ranks highly on the search engines and receive “free” traffic. Or, if you already have an existing well-ranked site, you can create new pages linked from your existing pages. A second way to drive traffic is through online advertising.

With regards to advertising, one key is to understand correlations between keywords. By determining correlations between inexpensive and expensive keywords, you can advertise on the inexpensive keyword (via pay-per-click (PPC) advertising on search engines) to drive traffic to your website that serves ads based on expensive keywords. For instance, advertising on the keyword “painting” ($0.20 keyword), and sending visitors to your site about the related topic “home remodeling” ($2.00 keyword) allows you to profit from the wide spread between the keyword prices of the two correlated keywords.

Likewise there are many opportunities to run banner and other ads through online advertising networks to drive traffic to your website. These ads can run on both “painting” and “home remodeling” websites. The cost of CPM (cost per impression) advertising typically does not reflect the price of the keywords. That is, a banner ad on a “painting” website typically costs the same as a banner ad on a “home remodeling” website. This sharply contrasts the price of PPC advertising on search engines which vary widely based on the keyword.

There are two other ways to profit from knowing the most expensive keywords. The first doesn’t even require you to own or operate a website. In this method, you advertise using inexpensive means (e.g., via pay-per-click advertising on inexpensive keywords or CPM advertising) and direct traffic to high paying affiliate offers. The second method is to set up your own search engine. There are several companies that allow you to easily set up a search engine that serves PPC ads syndicated from Google, Overture or other PPC search engine networks. Once you create your engine, you can drive traffic directly to your PPC results, and get paid every time someone clicks on one of the results. Likewise, on your search engine’s home page, you can include many links to expensive keywords, so that when someone clicks on it, the engine shows expensive ads based on those keywords.

Understanding keyword pricing is critical to the online advertising, PPC search engine and affiliate marketing businesses – businesses that combine for over $25 billion a year in revenues. With a market of this size, generating substantial profits, if you have the right information, is really not that challenging.

Resource>

Facts About AdSense

2007-12-05T15:16:00.000-08:00

Make Money With Google AdSense

Anyone who owns or is thinking about creating a website would be crazy to ignore this.

I am happy to say that making money with your site, no matter the topic, has become easier than it's ever been before - and it's 100% legitimate.

If AdSense had been available in 2000, I would have NEVER shut down my soap opera fan site that received 200 hits per day. I would have been able to earn money from that traffic and probably turned a small profit.

Untold Facts About AdSense you need to know in order to succeed with the program!

Yes, the money can be great, but if you don't learn how to build a site that attracts targeted traffic then you won't make much from AdSense.

Don't pay a cent for these "Get Rich Quick" books on AdSense. Many of them are all hype. Learn all you need to know for free.

From AdWords to AdSense

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.

Now you can earn a share of the revenue that Google earns from AdWords by placing these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.

This program is called AdSense.

Every website owner should be involved in this. It's just too good of an opportunity to pass up. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.

So if you are one of those people that don't like the idea of paying for a site, this is an excellent way to earn your money back and then some.

Even if you earned as little as $10 in a month, it would more than likely cover some or all of the costs for your web site. Perhaps you are simply looking for ways to add additional revenue to your website, then it's perfect for that situation too.

This program is getting so popular, people are creating websites just to display the ads and profit from Google's AdSense alone.

I don't usually like to use the term "easy money" because there really is no such thing. You still have to create your own website and learn how to bring in traffic in order to make good money with this program.

I certainly don't want to make it sound like you get something for doing absolutely nothing. There's no such thing.

However, I've got to say that AdSense is probably the closest you'll ever come to fast money on the Internet -- especially if you already have a website that gets a good amount of traffic.

What's even better...the program is completely free. You can also use it on multiple websites and there is no limit to the amount you can earn.
How AdSense Works

You can watch my video below for a quick overview, but I still recommend reading this page because it's much more thorough than the 4-minute video.

And now for the text version of how AdSense works...

If you go to Google.com and do a search for almost any keyword phrase, you'll notice some "Sponsored Links" that appear on the right side of the screen that are relevant to the keywords you just searched for.

Website owners pay Google to display these ads and are charged a predetermined amount every time their ad gets clicked by a web surfer. With the AdSense program, you will display these same text ads on your site just like Google and get paid for it as well.

All you do is copy and paste some provided HTML code into your pages and Voila! the ads will show up. Every time an ad is clicked on your site, you will receive a certain percentage of what Google receives from the advertiser.

Once your account reaches $100, you'll receive a check in the mail.
"Is Google Crazy?"

I know what you're probably thinking...

"What's the catch here? Why would Google just give away money advertisers are paying them?"

The answer...

Because Google is very smart.

Now that I understand how AdSense works, I can see that it's a win-win situation for everyone involved, and the bottom line benefits Google. Let me explain...

Since the advertiser's ads are now being displayed on more web sites all over the internet (instead of just Google's site), they are getting much more exposure. More exposure means more clicks and even more traffic for their site over a shorter period of time.

This is good news for Google because the more traffic the advertisers receive, the faster their advertising funds are used up.

Remember, they get charged every time their site gets a visit; and of course, it is Google's hope that they'll continue to keep funneling more money into their account for more ad exposure.

What an ingenious way for Google to increase the amount of money they earn from advertisers while building loyalty with website owners (like us) who are now getting paid to help them advertise.

Of course, I'd expect nothing less from the most popular search engine on the web. :)

My Personal AdSense Story

I have been receiving monthly checks from Google since 2003, and I've read numerous success stories of websites earning 5 digit incomes per month with AdSense.

Now, I will admit, a 5-digit commission in a single month is probably not the norm for most participants. I promote AdSense on three of my websites and my checks have been as high as $4,000, but usually average around $2,000.

I would estimate that my earnings are above average and that is mainly because I keep adding more content to my sites on an ongoing basis.

The more information you have, the greater chance you have of attracting free search engine traffic. That's why it's so very important you choose a topic you have an interest in so you can keep building and building.

My checks weren't always that large. I think my first month's earnings in 2003 totaled less than $20. However, I kept getting more and more search engine traffic by adding more content and the checks slowly began to increase. I had no idea it would grow to anything like this.

COPYCATS BEWARE!

I read an article about a lazy person that copied someone else's content word for word and pasted on their own site. They tried to join AdSense and they were rejected for unauthentic content. I don't know how Google found out their site was a duplicate of someone else's but they did.

Not to mention, the search engines are now ignoring pages with duplicate content. So all the thieves out there that are too lazy to come up with their own content are now finding that they cannot get their site ranked in Google, Yahoo and MSN simply because they've copied someone else's work.

It's not worth the risk. Not to mention, it's illegal to republish someone else's work without permission. That's why you should choose a topic you know a lot about or at least have a great interest in.

There's no reason to copy off someone else's site. Be original. Laziness always comes to bite you in the long-run.
"How Much Can I Earn With AdSense?"

Google does not disclose exactly how much you'll earn per ad that is clicked.

The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.

So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.

Advertisers generally pay more for popular terms because they are searched for more.

Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.

For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.

The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.

Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.
How Google Matches the Ads to Your Site's Content

One of the main reasons this program is so successful is because the ads that are displayed closely match the content of your website. This increases the chances that someone will click on the ads.

Here's how Google accomplishes the content match...

"...We go beyond simple keyword matching to understand the context and content of web pages. Based on an algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, we know what a page is about, and can precisely match Google ads to each page."

So let's say you have an information website about yoga. Once you join AdSense and paste their ad code into your site, Google's technology will determine the topic of the pages by scanning for keyword repeats, page title, etc.

If successful, you will see ads that relate to yoga displayed on your web pages. Of course, the more related the ads are to your site's content, the better the click-thru.

Keep in mind, the ads may not be an exact match because it depends on the ads inside Google's database. So instead of seeing yoga ads, you may see more generic ads like exercise, healthy eating, etc. This is not a bad thing because these are topics your visitors will likely be interested in as well.
Why I Believe AdSense Works So Well

For years, website owners have tried to make money from their sites by putting up banner ads in hopes of visitors clicking them. The problem with banner ads is that the Internet audience is so immune to them, people do not click on them anymore.

When's the last time you clicked a banner ad?

...Exactly!

Second, in order for the web site owner to earn money from that banner ad, usually the web surfer that clicks has to purchase something. With AdSense, your visitors just have to click the ads. They don't have to purchase a single thing.

Third, most people that use banner ads do not do a good job of matching the ads to the website's content so the click thru percentages are dismal.

With Google's AdSense, not only are you displaying text ads, (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that match your website's content....thanks to Google's advanced technology.

Lots of times people think the ads are part of your site's content so they click because the information is relevant to your site. Whereas with banner ads, they often have little relevance and people tend to ignore them no matter how much they flash and fly across the page.
Creating Your Website for AdSense

Before you even begin your site, make sure you've come up with a topic that you feel you know plenty about. That way it will be easiest to write a lot of content.

The more content you have, the better chance you have getting accepted into the program. Also, the more content, the greater the earning potential. AdSense is nothing but a numbers game. If you want to make a lot of money, prepare to write a lot of content.

Now let's talk about building your website. There are two ways you can approach this:

1) Do it Yourself (DIY) from scratch

2) Use Site Build It! (SBI!)
The Do It Yourself Method

I've actually used both methods for building my site and there are advantages and disadvantages to both.

If you use the DIY method, you will have to go and register a domain name (yoursite.com) and then sign up for a web host and build your pages. You can either learn HTML or buy some kind of web editor like Microsoft FrontPage to build your pages. That's the method I used to build this site.

Averaging between $7 and $15 per month, the DIY method is usually the most cost friendly of the two but you are mostly on your own in terms of learning how to create your web pages and adding the AdSense code to your site.

Web hosts are generally there to house your site. They don't specialize in helping you market and optimize your site for the search engines to help you get traffic. So don't expect a lot from them in terms of helping you market your site.

This is not necessarily a bad thing. I had to learn how to build this site on my own and it wasn't very difficult.

I bought Microsoft FrontPage and in about a day or two my site was up and running. So if you don't mind learning, it's definitely doable. In fact, most people use the DIY method to build their websites. The 2nd method below is fairly new in comparison.
Use Site Build It! - A Web Host Made for AdSense

This is a revolutionary web host like no other. I use it for my site, www.flat-stomach-exercises.com, and after only 11 months the site was earning over $700 per month for AdSense alone.

Two years after launch, the total monthly earnings shot up to $2,000 to $2,500.

Today, the site continues to earn money from AdSense yet I have no products to sell. I'm simply offering information on a topic I know a lot about and SBI showed me how to rank high in the search engines for various keyword phrases. Over 90% of traffic comes from the free search engines.

The reason SBI is different from the other do-it-yourself hosts is that first it provides all the web page building and marketing help all in one place. Your domain registration, web hosting and marketing help come with the price.
Super Easy Web Page Builder

Creating your pages is as simple as entering text into form fields and using the user-friendly editor to add text, create links, add pictures and more. No software is needed to install or download. You simply select a template you want to use and your site is built in seconds...literally.

I took a screenshot of the SBI! interface...

Free Guides

What's even better is that you will have access to tons of free guides that show you how to optimize your site for the popular search engines so you can get as much free traffic as possible.

Remember, without traffic, you won't make any money with AdSense. That's why having a host like SBI is so important. Keep in mind, a regular DIY host does NOT help you with search engine rankings and traffic.
Brainstorming Tool

Site Build It also comes with a powerful brainstorming tool. So for all of you sitting there wondering about a topic, this tool literally scours the net and helps you decide on the best topic by showing demand and supply (i.e. number of sites on X topic and roughly how feasible it will be to bring in traffic for that particular subject). It is amazing.

The creator of Site Build It even built a micro site that describes how to maximize your AdSense earnings. And since Site Build It's main goal is to show you how to build income through content...it's almost as if AdSense was designed specifically for a web host like SBI.

See the SiteSell AdSense site here.

I highly recommend using SBI -- especially if you plan on building a site specifically to earn money from AdSense. It is the kind of host that stands for everything AdSense is about -- rewarding website owners for building an abundance of useful content.

Even though the two companies are not related, it really is the perfect marriage between a great concept like AdSense and a web host that is dedicated to showing you how to make money by simply providing information.
Successful SBI Websites

Be sure to also take a peek at all the successful SBI websites created by mostly beginners who have never created a site before. Every site listed on this page is in the top 3% in terms of amount of traffic received on the web - thanks to the SBI search engine help.
How to Join AdSense
After you have created your website, click the button on the right to join. Most sites are either accepted or rejected within 24 to 48 hours, so you shouldn't have to wait too long to find out if your application has been approved.

Once you've been accepted, simply copy and paste the provided HTML code into any page that you'd like to show the ads. If you've done a good job of defining the content on your web pages, the ads that show should be relevant to the content of your page...increasing the chances of click-thrus by your visitors.

You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. The placement is up to you. You can even customize the colors to match your site's theme.
If Your Site Is Rejected by Google...

If you receive that email from Google stating that your site has not been accepted, the first thing you should remember is that as an AdSense member, you become a partner and are representing Google, Inc.

They have to make sure the websites that display these ads are up to par or they could run the risk of losing advertisers. Imagine if you were paying Google to display your ad and you found it showing up on a poorly developed, junky website.

Of course, if your site is rejected, it doesn't mean it is poorly developed. There may be other reasons:

1) Is your site an "About Me" page?

Google does not usually accept these kinds of personal sites because most of them do not have a specific topic or theme. They are usually just random facts about the website owner or their hobbies, pictures, etc.

It would be difficult for Google's technology to display targeted ads on these kinds of pages because the topics vary from subject to subject.

They are looking for "themed" sites that contain a generous amount of information on a specific topic. It could be anything from sewing tips to sports. Just make sure there is an obvious theme with adequate information.

2) Is your site organized?

Be sure your site has a neat and clean navigation that's easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and make sure each page has a consistent layout.

3) How many pages are on your site?

Even though Google doesn't specify a page number requirement, many believe they are looking for web sites with a certain amount of content. Again, it's not likely a two-page site will get accepted. Try to strive for at least 15 pages.

4) Is your content solid?

Don't just submit a website with a bunch of links to other sites. Be sure you have a themed/niche site with enough original content of your own.

5) Is your site an exact carbon copy of someone else's?

Some believe Google can find out if your site is original or not. Don't risk it and steal from someone else. It will come back to haunt you.

If you're stuck, write a few articles of your own and then go to sites like www.articlecity.com and sprinkle a few of their articles around your site to beef it up.

6) Be sure to read their program policy and procedures carefully and make sure your site hasn't violated any of the terms.
Tips on Succeeding With AdSense

Here are some tips for achieving success with AdSense.
1. Create a website with your (YourSite.com). Don't try to use a free web host because your site will likely have banners and pop-ups and get rejected because it looks unprofessional. Not to mention, a free web host will give you a website address like this:

http://thefreewebhost.com/yoursite/member1234/home.html

instead of...

http://www.yoursite.com

See how much more clean, concise and professional that last link is?

If paying for a website causes you to frown, remember the money you earn from AdSense could more than pay for the web hosting fees you'll incur.

Look at it as an investment instead of a cost. I never dreamed I'd have this much success with this program. My AdSense earnings clearly outweigh the few dollars I pay every month to maintain my sites.

2. If you don't know web programming or have no desire to learn it, get a beginner's design editor like Dreamweaver (what I use) or CoffeeCup. You can publish your content directly to the web from the software.

Keep in mind you can't use the software alone. You must have a web host that will allow you to publish your site to the Internet. (More on web hosting in a sec.)

3. If the main goal of your site is to make money with AdSense, be sure to choose a topic that you know a lot about so you can write lots and lots of content.

Don't like to write? No problem! There are sites like www.ezinearticles.com that provide free articles with reprint rights. Just search their database and find articles that match the theme of your site.

Don't rely completely on sites like this, however. You'll definitely want to have some of your own unique content. A few articles from these sites is fine, but relying on them for 90% of your information is not going to help your site.

4. Get traffic. Once your site is up and running you'll need to learn how to get your site listed in the major search engines.

Getting into Google is completely free and can bring in hundreds or even thousands of visitors per day. All you have to do is submit your site to them and wait patiently while Google ads it to the index. It can take a few months. Patience is key with Google. Then do the same with Yahoo, MSN, etc.

And while you're waiting it's important you build up as much unique content around your theme as possible. Google loves large sites with useful content centered around a specific theme. Don't create a hodgepodge site with topics on everything under the sun. Stay focused and make sure your site has an obvious theme.

5. Partner up with other related sites and participate in link swaps. This means that you place a link to another person's site on your own site and they do the same for you in return. This is a great way to get even more free traffic.

Sign up for AdSense.
Why Most People Fail With AdSense

It's a depressing title, but unfortunately it's true. Watch my video below so you can avoid common pitfalls many Webmasters make with AdSense...

The Biggest Secret To Successful Copywriting

2007-11-04T08:32:00.000-08:00

copied from http://adsense-alligator.blogspot.com;

The Biggest Secret To Successful Copywriting There Is

In the 33-plus years since I created my first little piece of direct response sales copy, I've written considerably more than a thousand direct response ads, television spots and mail pieces.

Because nearly all of them were direct response promotions, each produced an easily measurable and almost immediate result. And over the years, as I studied those results, my approach to strategizing and creating sales promotions began to evolve.

Today, my work process is very different than it was in those early years. My first thought is no longer about the product benefits or even the product's USP. Nor do I begin each project by thinking about all the rational "reasons why" my prospect should buy.

Please don't get me wrong: It's not that I've discarded any of these techniques. They still have prominent places in every promotion I create. But something else has risen to the top of my "to-do" list when creating a promotion — and that change has produced the closest thing to sales miracles I have ever witnessed.

Dinosaurs still roamed the earth when I started my writing career. Back in the early 1970s, there were no computerized mailing lists, no toll-free order hotlines, no affordable fax machines, no FedEx or other overnight delivery services — and no personal mentors or coaches for aspiring copywriters.

Thankfully, I had The Giants to instruct me. I read, re-read and re-re-read the wonderful guides left for me by those who had come before — particularly, Claude Hopkins' Scientific Advertising, Rosser Reeves' Reality in Advertising and John Caples' Tested Advertising Methods.

Thanks to these Giants, I "knew" every ad was supposed to begin by identifying the benefits my product offered to prospects — the ways in which it made their lives easier, richer, and more rewarding.

I knew I should use the most powerful of these benefits to craft a compelling Unique Selling Proposition ... establish it right up front ... and turn it into a mantra throughout my copy.

And I understood the importance of fully developing every "Reason Why" my prospects should buy.

But there was a problem: My only assignments were from fund-raising organizations — groups that had no product to sell and offered little if any direct benefit to the donor!

Giving them money wouldn't relieve your rheumatism, banish bad breath, give you whiter teeth or make you attractive to the opposite sex. Nor would it help you avoid a disaster in the health or wealth departments, or even save you time in the laundry room.

In fact the only tangible, personal result of forking over a ten-buck contribution was that you'd wind up $10 poorer!

Sure — there were vague benefits in the selfless act of giving away money to a worthy cause — like feeling good about the good you were doing. But even at that early age, I suspected that writing an appeal letter or TV spot saying, "Give me money — it'll make you feel good" — wouldn't exactly set the world on fire.

Here again, fate stepped in for me ...

What could possibly be BETTER
than leading with a tangible benefit?

From the age of 16, I had held down a part-time job in a printing plant as a folding machine operator. But this wasn't just any printing plant: Its forte' was printing and mailing appeal letters for a national fund-raising organization.

And since I worked alone on the night shift, I had plenty of time to read every one of those 8-page appeal letters.

They amazed me. At the time, I had no way of knowing the letters were being written by Richard Viguerie, Steve Winchell and Jerry Huntsinger — the "Powers, Kennedy and Reeves" of the direct mail fundraising industry. But I did know that they worked: They convinced people to donate tens of millions of dollars each year to my employer.

Poring over those appeal letters while my folding machine thunked away all night long was a real eye-opener. Whether by instinct or trial and error, these geniuses had figured out that to get a donor to write a check for a good cause, they needed to go beyond the intellect — beyond rational, "reason-why" copy and beyond a snappy USP.

In short, they needed to stimulate powerful emotions about the subject at hand — emotions that their prospects already had gurgling around inside them.

And to do that, they had to begin at a different place: Not with the product, as my reading of the Giants' books had led me to do, but with a clear understanding of the prospect's state of mind and how he already felt about the subject at hand!

Armed with this understanding, Viguerie, Winchell and Huntsinger began every appeal ("sales") letter with a headline and opening that instantly activated their prospect's emotions and made it impossible for him to look away: A shot to the gut ... a kick to the groin or a right hook to the Adam's apple.

And once the copywriters had the prospect's resident emotions working for them, all they had to do was to keep those emotions on their side until the prospect had become as passionate about the cause as the writer was — and the check had been written and mailed.

And as I studied their letters, I realized something else: Viguerie, Winchell and Huntsinger were not stupid men. They were brilliant. They could have chosen the "easy" way — to get rich selling widgets that gave them dozens of tangible benefits to offer their prospects.

But these geniuses had intentionally chosen to specialize in the fund-raising field instead! Why?

Could it be that they knew something I didn't?

Could it be that they understood that the "curse" of having no benefits to sell, no "reason-why" copy to create and no USP to shout from the rooftops ... could really be a blessing in disguise?

Could it be that they believed starting with the prospect instead of the product — setting out to first identify and then activate the strongest emotions the prospect already has — might be a better way to go?

And if so, I asked myself, "What if you could do both at the same time?"

Instead of beginning with the product and merely trusting the prospect to respond positively to its benefits ...

What if I began by thinking about the prospect and how he must feel about the subject at hand — and then carefully crafted every part of my sales message to get those resident emotions working for me?

What if I began by selecting themes that connected most powerfully with those emotions? What if I added a kind of "emotional overlay" to every headline, every opening, every credibility device, every product benefit, every offer and every call to action?

Wouldn't the response be substantially better?

"Hmmmm ...!"

These angels on my shoulders
put millions in my pocket

A decade after I left that printing plant, the 30-something version of myself sat down at a typewriter in a musty basement bedroom in Minneapolis ...

My mission: To write a promotion that would sell rare Morgan silver dollars to subscribers of The Money Advocate investment newsletter.

The Money Advocate was published by a coin company; Security Coin & Bullion. And until I came along, they were doing just fine, using rational, left-brain, reason-why, benefit-oriented copy and a pretty good USP to sell about $360,000-worth of rare coins per month.

So there I sat, staring at a blank page, wondering how to begin. As was their custom by this time, the ghosts of Kennedy, Hopkins and the rest of the classic advertising choir were perched on my left shoulder — as close as they could get to the left side of my brain — chanting, "benefit ... Benefit ... BENEFIT!"

They wanted me to begin logically — by headlining and then focusing on the benefits of investing in rare coins.

Meanwhile, on my right shoulder, Viguerie, Winchell and Huntsinger were doing their dead-level best to out shout them, telling the right side of the brain to begin with the feelings my prospect most likely felt relative to my product: Lead with "emotion ... Emotion ... EMOTION!" they chanted.

So I sat there, turning that old Morgan Silver dollar over and over in my hand. What is it, really," I asked. Where did it come from? Where has it been? What does it symbolize?

Suddenly, I was reminded of the movie Somewhere In Time — in which Christopher Reeves was magically transported through time after seeing the date on a coin. I thought ...

"This isn't a coin, it's a TIME MACHINE!"

"If these coins could talk ..." I wrote, "what wonderful stories would they tell?"

"They would speak of a time gone by. Of the hardy prospectors who mined their silver. Of smoky saloons, honky-tonk pianos, raucous poker games and painted ladies.

"They would speak of freedom. Independence. Honor. The code of the West.

"The Morgan silver dollar was there with Wyatt Earp and Doc Holliday at the gunfight in the O.K. Corral. And it was on the poker table when Wild Bill Hickock drew his "dead man's hand" and succumbed to an assassin's bullet.

"They only look like beautiful and potentially profitable 'rare coin' investments. And while they are, they are also more: Each is touchstone with our colorful, uniquely all-American history that you can hold in the palm of your hand."

Then, just to keep my left-shouldered, left-brained "benefit" angels quiet (and to give my prospects' spouses a plausible reason why their significant others had succumbed), I included plenty of "reasons why" buying those coins was the smartest thing they could do. After all — they were great investments!

That copy, a two-page flyer, mailed on January 1. Thirty days later, it had brought in $3.6 million in sales — TEN TIMES MORE than my client's purely rational, logic-based, greed-driven approach had ever generated in a single month.

And that was just the beginning. Within one year, my new approach had my client selling $16 million-worth of rare coins each month, making him the single largest rare coin dealer in America — by far.

Flash forward ten more years ...

The 40-something version of myself sat down at his computer on the top floor of my four-story beach house on the Gulf of Mexico ...

I had just completed my second promotion for Health & Healing. The first had been gangbusters, generating eight times the response of any health package Phillips had ever mailed.

Now, it was time to write my headline (yes, I do it backwards) — a way to "grab prospects by the eyeballs" and compel them to open and read my sales copy.

Just to humor the benefit boys, I tapped out the word, "CURES." After all — that was what my copy was packed with and promised more of.

My left-brain angels — Kennedy et. al. — beamed triumphantly.

But what kind of cures were these? Which strong emotion do these kinds of drug-free, surgery-free remedies trigger in my prospects?

"Well," I thought, "The medical industry doesn't want us to know about these alternatives, and even tries to silence people who recommend them.

"So they're ... let's see ... 'prohibited?' No ... 'banned?' No ... 'censored?' Not quite ... 'forbidden?' No ... wait a minute ...

YES! That's it! That's my headline! FORBIDDEN CURES!"

I loved the word "forbidden." It felt like a mischievous child trying something "naughty" for the first time. It also made me feel resentment towards the self-appointed, supposedly superior, paternalistic establishment that believes it's a better judge of what's right for me than I do. It made me feel bound and determined to not just break, but shatter their stupid prohibitions!

And of course, the angels on my right shoulder — the "emotion" boys — loved it, too.

When it mailed, the package beat my control so handily that Phillips' mail quantities reached six million pieces in each 60-day mail cycle. The royalties were so good, I took the rest of the year off and played on the beach.

From genius to dunce
in the wink of an eye

Adding the right shoulder/right brain/ emotionally driven copy techniques practiced by the great fund-raising copy writers ...

... to the more left shoulder/left brain benefit/reason-why/USP approach to copy espoused by the world's greatest advertising copywriters ...

... was quite simply, the single greatest breakthrough of my career.

It was making me richer and more in-demand as a copywriter. And, being young and cocky, I was absolutely convinced that, like Kennedy, Hopkins, Reeves and the rest, I had something new ... something better than anyone had ever thought of before.

But I traded my newfound "genius" status for a dunce hat the minute I began re-examining — and really studied — the ads that Kennedy, Lasker, Hopkins and the other Giants had created during their lifetimes.

These guys may not have said much in their books about the importance of connecting with prospects' resident emotions — but they sure did it an awful lot!

In fact, whether by intent, instinct, or as the natural byproduct of their obsession with selling benefits, they did it all the time!

And as I read their words with new eyes, I even found this, from ad legend David Ogilvy:

"Researchers have not yet found a way to quantify the effectiveness of emotion, but I have come to believe that commercials with a large content of nostalgia, charm, and even sentimentality can be enormously effective."

I felt like a drooling moron. It had been right there in front of me all along — but I had been too obsessed with the nuts and bolts of meticulously identifying product benefits, writing "reason-why" copy and shouting my USP to even notice!

Had I simply emulated what the Giants did — instead of just studying what they said — I would have been miles ahead of the game!

Not only hadn't I invented the technique of identifying and then mobilizing my prospects' emotions to create greater attention, readership and response ...

... it had taken me years to figure out what the Giants had been trying to tell me all along!

Maybe I would have caught on sooner, if, early on, someone had shaken me by the shoulders, slapped me a couple of times and said ...

"People act on their emotions far more often than they do on their intellect alone.

"People buy for emotional reasons far more often than for merely rational ones.

"If you want people to act on your copy and buy your product, first determine how your prospect is likely feeling right now.

"Then, use your benefits as bridges to activate the emotions that will compel him to buy!"

Couldn't have said it better myself!

That's when my work process changed forever.

Put Dominant Emotion Marketing to Work for You NOW!

Instead of beginning like I once had and as many copywriters still do — by identifying product benefits — wouldn't it make more sense to put the prospect and his most compelling emotions FIRST?

Wouldn't it be better, for example, to ...

1. Begin by figuring out what the prospect's resident emotions are regarding the things the product addresses ...

2. Figure out which of those resident emotions are the strongest, most compelling, most "dominant" in his or her life ...

3. Identify the benefits my product offers that will most effectively enhance his strongest positive emotions and/or resolve his negative ones ...

4. Address those benefits in ways that keep the prospect's most dominant emotions working with me — and never against me ...

5. And as you review and edit your sales copy, wouldn't it make sense to keep making this kind of emotional connection at every opportunity?

Hope this helps!

Clayton Makepeace, www.makepeacetotalpackage.com/

Resource: The Biggest Secret To Successful Copywriting

Top Paying Google Adsense Keywords No One Uses

2007-10-29T16:44:00.000-07:00

43 Top Paying Google Adsense Keywords No One Uses- $65.00 Per Click
"So What Are The Highest Paying Adsense Keywords?"

Finally we arrive at the highlight of all Google Adsense searches, questions, tips, and tricks, what everyone wants to know as soon as they sign up for Adsense. Well maybe the first question is ‘how much money do I make?’ and this may be the second, ‘what keywords help me bring in the cash?’ Everyone is looking for the fastest way to make a buck, so if you’re going to take the time to devote all this energy and effort into Google Adsense, why not just work with the keywords that make the most money? I agree with this to a degree, but I also don’t in a way.

Using these top paying Google Adsense keywords can easily increase your rate of earnings. $4.00 versus $0.15 is a big difference for example. Having all these high paying keywords for Google Adsense will help, but you can’t rely solely on those keywords. Let’s take a step back for a second and think about what it means to be a top paying keyword. Why do you think these keywords pay so much? Two reasons, the first is that many competitors are fighting for the keyword, and second, the most likely reason why all these companies are fighting for that keyword is because it is very profitable.

We start with multiple companies trying to get the most visibility for their Google Adwords ads. In fact, when ever that certain keyword is searched for or appears on a website, each of those companies wants their Adwords ad to be the first one displayed, and they want that ad to be clicked on the most. With dozens of companies each bidding on these keywords, the price goes up, up and up until they end up paying enormous amounts per click, $10, $20, and even $50 for a click. But if they are willing to pay that much, there must be a good reason, a profitable reason at that.

"Mistake: Create Website For Only Top Paying Google Adsense Keywords"
You might be thinking well if all these companies are willing to pay that high price per click, why don’t I make a website, and display Google Adsense ads. That way, Google takes that $50, takes a share, and gives me the rest, and all I have to do is write some content about that keyword. However, the plot thickens here, it is a little more complex, mainly for the reason that many others have that same idea. Most likely if a keyword goes that high, not only is it profitable, but it must also be quite popular and searched for often.

So this is where it gets harder for you, since many people will want to build websites around profitable keywords, and also keywords that draw in great deal of searches a month, you will be faced with a tough market to penetrate. Other people will think that using these keywords they will get a lot of search engine traffic and a lot of revenue from Google Adsense so they will build, optimized, and maintain a website around this at all costs. They will spend a great deal of time and money to make sure they are at the top of the search engine listings for these keywords.

Unless you are prepared to spend more time and money than these folks, your Adsense ads for those high paying keywords will not be seen quite as much. The way around this? Promote other keywords that aren’t as fiercely competed for. You’ll have to make a collection of say 10 low traffic keywords to generate the same amount of search engine traffic to your site as a high traffic keyword would, but here you will have much less competition for those top search engine positions. So once you start getting people to pour into your site based on those low traffic low paying keywords you present them with quality content. This content will hopefully attract them and draw their attention long enough so that they consider visiting other pages on your website. With luck, these other pages will be optimized and based on those high paying Google Adsense keywords. So traffic comes in, reads, surfs rest of website, and hopefully makes their exit via top paying Adsense ad.

"Customized Adsense Keyword Research"
To start researching keywords that will draw in visitors, gain top positions in search engines, and have the least competition, the best tool by far is SiteBuildIt’s BrainStormIt. By far the most advanced tools to help you create an Adsense website with the least amount of time, work, effort, but with the most money, profits, and visitors. Heck we even used their service, in fact this entire website was designed, built, and is currently hosted with them. Here is a link to the tools that help you succeed with your Google Adsense website, or any website for that matter:
Free Version of SearchIt! - Amazing Set of Tools (BrainStormIt is the keyword tool – THE BEST!)
And here is the overview of their services, take a quick read see if it fits you like it fit us!
Site Build It! - Why Build Just a Web Site? Build a Web Site That Works.

Their tools will help you create a website with the best keywords for a growing site. Their services find all the keywords that will draw in the traffic for you, low paying keywords that you can each place in search engines for, and even top paying keywords with little competition! Once you have an established website, use the Adsense keywords below to create those top paying pages that surfers visit and click Google Adsense ads on. But remember, there will be NO ONE to click those Adsense ads if you don’t establish a website and traffic based on the less competed for keywords which SiteBuildIt helps you discover!

Also great is the Yahoo Overture tool: Keyword Selector Tool

"What You've Been Waiting For: 2,000+ Top Paying Google Adsense Keywords"
And so finally we move onto to those high paying and top paying Google Adsense keywords. They are listed from highest paying to lowest paying average cost per click (avg. CPC) as extracted from the Google Adwords website. All numbers were taken from Google Adwords research around noon EST on 1/19/07. Figures can change, but not too drastically. Can you guess what the highest paying Google Adsense keyword is? Take a look:
Resource:http://www.beatmyauction.com/work-at-home/google-adsense/high-top-paying-google-adsense-keywords-9.html

How Much You Will Earn With Google Adsense

2007-10-29T16:22:00.000-07:00

"Google Adsense Profits - Where They Start, How They Grow, And How Much Money You'll Make"

I’m sure you’re wondering how much money you can actually make with Google Adsense. Starting off you’ll probably make around $20-$30.00 a day if you can get some targeted traffic to your site. But that’s just the tip of the ice berg for what is possible. Adsense profit can easily be up in the thousands per day if you can do it right. However that takes time, building, and effort, so if you plan to make much money with Google Adsense you need to stick through to the end and keep adding content pages despite initially low revenue. Its easy to make money with Google Adsense but incase you’re doubting me I want to throw out some numbers for you.

If I said we know how to make your Google Adsense profits grow faster than over 90% of the website using Adsense today, would you believe me? On average our sites make about $190-$330.00 per day which at the end of the month easily adds up to a decent sum. But we’re still in the low end, which is why we keep expanding our content and constantly add more and more information for readers to check out.

"Sample Earnings From A $70 'Make Money With Google Adsense' Ebook"
Here’s another example, we grabbed this from some guy trying to sell his ‘make money with Google Adsense’ ebook for $60 or $70 bucks. $600, $700, even $900 a day, this just shows the possibilities that are available with Google Adsense!
$600-900 a day...We will personally teach you to do the same

What sucks for this guy is that everything that is in his book we explain to you here, so if anyone finds our site before his, that’s one less sale this guy can make! This information can all be found easily online for free, so why would anyone pay to read it? (On a side note, if you don’t believe us that we are giving you all the same information for free, just search Google for ebooks about Adsense, you’ll surely find plenty, and you’ll also find that they all sell the same information as every other Google Adsense ebook, and that we give you access to all that valuable information here free).
How To Cash In With Adsense In The Next 48 Hours
"Another Google Adsense Secrets Ebook...$30 This Time"
So moving on, here’s another screen shot of what someone makes in a month, pretty impressive, that just shows you how much money you can make with Adsense given the right amount of time, content, and traffic. $400 to $800+ that’s a pretty good range I’d say, it’ll only be a short while before we start hitting that range!
$500 a day...We can get you there in 2 months time...EASY

In the sections to follow, there’s pages packed with information to improve your Google Adsense profits or to help you start profiting with Adsense if you haven’t started yet. You’ll learn how to sign up, more information about the program, and how to best take advantage of what Google gives you. After that there’s plenty more helping you pick out and place those ads in the correct locations so visitors will see them and click click click! Then we’ve got tons and tons of the highest paying keywords because we know you’re looking for the best content to write about. High paying and top paying Google Adsense keywords, we have them all for you. Don’t feel like making your own content? We list plenty of places where you can get free articles, content, and even pre-made Adsense turnkey template pages where all you have to do is insert your Google Adsense code and it will automatically generate 100’s of pages for you. We’ve got all of the Adsense tips and tricks so be prepared! Every little tweak that increases your click through ratio, gets you more visitors, etc its all there!
Resource: Make money from Adsense

How To Make Money With Google Adsense

2007-10-29T16:16:00.000-07:00

"How To Make Money With Google Adsense - The Beginning"

When a company needs advertising, and you can be part of the solution, there's money to be made. Companies buy advertising to promote their products, and websites, blogs, etc. sell space on their websites to earn a little bit of money. Now don’t under estimate Google Adsense, sure in the beginning you will only be making that ‘little bit’, however once your website grows or if you already have an established website, there’s very little stopping you from generating an enormous amount of cash with Google Adsense.

It all begins by companies signing up for the Google Adwords Program and paying Google to find people like you and me to put those ads up on our websites. So this company sets up their ads, on performing keywords, prices, etc with Google Adsense, and the advertising that appears on your Google Adsense ads is what they are paying for. The reason why Adsense has so much potential, is because it works very well for companies. Remember all those pesky banners and flashy ads from a few years ago? The ads that you quickly learned to ignore? For some reason, and statistics back me up on this, people are more likely to look at, read, and click on Google Adsense advertising than flashy banners.

Not only is it cheaper for companies to use Google Adsense, it is much more successful than just paying a website a certain amount to display their banner a few thousand times. With Google Adwords, advertisers pay only for clicks that surfers make. It’s fairly easy for you to make money with Google Adsense, because each customer that clicks an advertisement, means cash for you.

"Google Adsense Helps Both Website Owners And Advertisers"
What helps us website owners out, is the fact that Google Adsense advertises relevant content to our website’s theme. So if your website is about iPods, Playstation 3, or about traveling to the Caribbean, the Adsense advertising will reflect that making sure that surfers will not be looking at ads that have nothing to do with your topic. If the ads are more related to the theme, the chances that a surfer will click on an ad are much higher than if the two were complete opposites.

So in a sense, Google Adsense is revolutionary and a God-send to small website and blog owners such as myself and you. Now you don’t have to be part of a large website to have efficient, and financially rewarding advertising on your website.

Like Google Adwords helps advertisers, Google Adsense helps website owners. In fact, Google Adsense allows you to make a website that supports it self, makes you a little extra cash, or even replaces your current stream of income. It all depends on how much time you devote to the development of your web site and to adding more content pages filled with Adsense ads.

"Adsense Info/Tips/Tricks You'll Find Next"
In the sections to follow, we’ll give you more information on how to use Google Adsense on your website and blog, as well where to place the ads and which ad formats are the best. We’ll show you the highest paying Google Adsense keywords so you can create pages that bring in loads of cash. We’ll show you just how much you can make using that website of yours, how much do you think some of the top websites or even small websites can pull in? We’ll show you where you can purchase or how you can make Adsense templates already filled with allowing you to just upload and reap the benefits with your Google Adsense ads. We’ll show you where to start and all of the Adsense tips and tricks you can wrap your head around. There’s some little tweaks that take literally minutes to set up and end up making you 300%-1000% more money. Google put out an excellent program for us to make money with, so learn how to take advantage of it and use it to it’s fullest.

"A Little Inspiration: Some Sample Google Adsense Profits"
Before we get started let me give you some inspiration as to how much earning potential Google Adsense has. Take a look at these top 7 Google Adsense publishers:
1. $450,000.00 per month: Markus Frind of PlentyOfFish.com
Have you ever seen a check for $901,733.84 for 2 months of work?
2. $200,000.00 per month: Kevin Rose of Digg.com
3. $130,000.00 per month: Jeremy Shoemaker of ShoeMoney.com
Here’s a flash of his biggest check for $132,994.97 for August 2005
4. $115,000.00 per month: Jason Calacanis of Weblogs Inc
5. $100,000.00 per month: David Miles Jr. and Kato Leonard of Freeweblayouts.net
6. $30,000.00 per month: Tim Carter of AskTheBuilder.com
7. And last but not least, the guy who sells his ebook for $69.99 or some crazy price like that to show you how to make thousands like he does with Google Adsense (of course everything he includes in that precious book of his for a fee we give to you here…free)
$24,000 per month: Joel Comm of JoelComm.com
From: About Adsense Program

How To Increase Adwords quality score

2007-10-17T19:25:00.000-07:00

How To Increase Adwords quality score
Posted in: ADWORDS in sultanconsultancy's Blog

So what is quality score? According to Google:

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!

This is fundamentally the same for the other first tier Pay Per Click networks (Yahoo Search Marketing and MSN AdCenter). There are many other factors involved, however this is the most transparency we’re going to get from them at this time. For now, we will deal with the Google Adwords quality score.

Around the same time of the release of Yahoo! Panama, Google began showing keyword quality information at the keyword level in Adwords accounts. Google shows weather your score is Great, OK or Poor. It may not be much information, but it has been a great help for those trying to diagnose why their PPC bids are so high.

Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Our client was already experiencing a positive ROI using Adwords because of their products profit margin, however since Google started showing QS, they realized they were not doing as well as they thought. Their campaign was relatively small and they were paying an average minimum CPC of $0.40 across their three ad groups. Each Ad Group had 100 keywords in each. They also had a few disabled keywords. When we examined their account, we could see that almost 90% of their keywords had a “Poor” quality score.

So what is quality score? According to Google:

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

Quality score effects your keywords minimum cost per click and position in the search results and also if your ad will even show at all!

This is fundamentally the same for the other first tier Pay Per Click networks (Yahoo Search Marketing and MSN AdCenter). There are many other factors involved, however this is the most transparency we’re going to get from them at this time. For now, we will deal with the Google Adwords quality score.

Around the same time of the release of Yahoo! Panama, Google began showing keyword quality information at the keyword level in Adwords accounts. Google shows weather your score is Great, OK or Poor. It may not be much information, but it has been a great help for those trying to diagnose why their PPC bids are so high.

Last month, we had a new client who came to us for advice on lowering their minimum cost per click and ultimately increase their ROI. Our client was already experiencing a positive ROI using Adwords because of their products profit margin, however since Google started showing QS, they realized they were not doing as well as they thought. Their campaign was relatively small and they were paying an average minimum CPC of $0.40 across their three ad groups. Each Ad Group had 100 keywords in each. They also had a few disabled keywords. When we examined their account, we could see that almost 90% of their keywords had a “Poor” quality score.

earn some money

2007-10-16T06:56:00.000-07:00

There are options though to earn some money while on the road and they don't all involve having to have a work visa for the country you are heading to.

Below are some ideas to help your budget and hopefully prolong your travels.
1. Freelance travel writing

Just about every traveler who can write wants to be a freelance writer. Okay maybe an exaggeration but the idea of doing what you love and writing about it for profit is very appealing.

There is no short-cut into this field. Pre-requisites would be an excellent command of written English. It is becoming more important to develop your own style as well and keep that consistent.

Another popular tip is to write in a style or from an angle that is far removed from the mainstream. Following this advice will also help you create your own style.

There are heaps of resources on the Internet to assist a budding career as a freelance writer. You could make a start by visiting our freelance travel writer section as we are always on the look out for new material about solo travel.
2. Running a web site and making money from the web

More and more people are running web sites as a hobby. If you have a popular web site you can some money from affiliate marketing and of course you can maintain your site from any Internet connection in the world!

Affiliate marketing, in a nutshell is collecting commission on sales and traffic that you divert from your site to a merchants site. A simple example of this is the solo travel books section on this site. If a visitor clicks on one of the books they are redirected to Amazon and if they purchase the book (or any other one) then we will get commission for referring the buyer to them.

It is pretty simple and can be a very effective way of creating income from a web site. Affiliate schemes have been running almost as long as the Internet and are well established businesses.

Successful webmasters can make very good money and many people do this full time as they can earn more than they could in an ordinary job. Of course it is not as easy as throwing a site up with a few links and sitting back and waiting for the cash to roll in. Like anything it takes time and effort and is no get rich quick scheme.

Here are some pointers.

* Decide on a theme for a web site and start developing some content
* There are many easy to use web page creation packages such as Frontpage and Dreamweaver that can give you professional looking sites.
* You will need a host for the site. You are better of paying for one (maybe US$5 a month) than going with a free one as you don't their banners etc
* Once you have a live site you will need traffic and lots of it!
* Now you can add some affiliate links and start earning money.
* You can use Adsense from Google as well to generate income.
* Finally make sure your site is quite niche and that you are interested in the subject otherwise you are likely to become bored with the project.

There is a huge amount of resources on the web about making money from your site. Start off by typing affiliate marketing into a search engine such as Google or Yahoo and also read up on AdSense.

The only link you need to start off with is www.webmasterworld.com which is a great resource. You will learn a huge amount about affiliate marketing from the forums. Read, read and read again.
3. Teaching English as a Second Langauge (TEFL / ESL / CELTA)

English is now recognised as the world language for commerce, science and the Internet and across the world children are eager to learn the language.

Some of the most exotic locations in the world have a demand for English teachers and the opportunities to meet new people and earn good money are plentiful if you are prepared to look.

Here are some points to consider if you are thinking of teaching English.

* You really need a University Degree or similar these days to compete particularly in high salary countries like Japan and Korea.
* In countries where there is huge demand (e.g. China) you might get away with just a diploma or a CELTA, ESL qualification.
* Do as much research about the area and the school before committing.
The best Internet resource for English teaching is Dave's ESL Cafe.

Earn Money With Blogging

You have taken much pain to make your blog. You may want earn money through your blog. For this you have to participate in Google Adsense programme. Google Adsense is the best way for your website to display relevant Google Ads and earn money. Adsense delivers relevant Ads that are targeted to your site and your site content. For participating in Google Adsense programme open an account for adsense. The programme is free and google will pay you for valid clicks on the ads. After opening adsense accountt you will get a message from google. Read carefully the google programme policies.

You have to do a simple work. Just open your account copy a block of HTML and targeted ads and paste it in the right place in your website template. You may interested in how much will you earn through the programme. In fact advertisers pay only when users click on ads. You will receive a portion of the amount paid for clicks on google ads on your website. Learn adsense support. You will be able to see the total number of impressions, ad clicks, click through rate, effecteive CPM and your total earning through your report tab. You may visit adsense adsense help.
http://www.melayucentral.com/

money out of blogs

2007-10-13T19:17:00.000-07:00

4 easy ways to make money out of blogs
Blogs and Blogging are growing as a new fashion on internet. There has become a trend of blogging and it seems everyone is starting his or her own blog. Well, most do it for fun and some do it to showcase their talent while many wish to make money out of it. Blogs are an easy way to open your identity on internet. You don't have to be too web savvy to get a blog and run it. All you need is a simple signup on any free blog provider like wordpress.com or Blogger.com and you are of to start a blog.

Well, running a blog is something and making money out of it is something else. You need to have some extensive knowledge before you can make some decent money from your blogs. You will need a basic training on some technical parts like to maintain and update blogs code, customizing the data and on top of it hosting it one your own server. While you can choose free blog providers like bloggger.com to host your blog but its lot better to host it on your own server which will give you more flexibility to customize the blog.

Running a blog is easy but making money out of it is a bit hard. You have to be consistent with your blog to get some decent traffic which in turn will convert into clicks. There are many ways of monetization that you can implement on your blog and test which one works best for your blog. Following are few tips you should always try when you plan to make money out of blog.

Contextual and In-page Ads

This is the most common way to make money from blogs. You can use contextual ads from Exoclick.com to monetize your blog. If you are a famous blog and have a good amount of readership then your traffic will automatically turn into clicks which will bring in more money. But just inserting ads into blog does not complete the process. You have to use the ads according to your site and in the best way so it increases the Click through Rate. Your users have to click your ads in order for you to make any money. SO, it's very important that you mix-up your ads with the content to have more clicks. You can always have the professional help of ExoClick to monetize your blog through contextual advertisement.

Affiliate and referral links

Affiliate links have been one of the most interesting make monet online tool. There are people making 6 figure income only through affiliates and referrals. You can too use affiliate and referrals links of other products that you like and can promote it through your site. If your visitors like your product and buys it then you are going to have a good income through the commission. It is very easy to add affiliate links on your blog but it is hard to find people buying your product. Your product has to be very good which strikes the user and he buys it. So, when you decide on the product, think carefully on what you choose and whether it suits your blog theme or not.

Soliciting though blogs

In this process you won't be selling anything to your viewers, but rather will depend on their kindness and will seek their help. You can ask donations and contributions either in form of money or goods for a charity or things like that. If your viewers like what you write and what you are offering them then they are certainly going to help you. Though this does not seem a ethical way to make money but there are people who do it.

Blogging to market

Blogs make it easy to market your product or service. If you have a product or skill to do something like designing or programming then you can promote your service through your blog. Blogs are a great way to find new potential clients and if you can have decent promotional campaign then it wont be too late that you will have tons of projects flowing to your way.

Blogs have turned into a powerful tool for marketing world and it has got great potential to change the way companies do their business. Blogs have brought customers closer to the companies and have made direct conversation easier. So, never underestimate this power and start blogging now.

Analyzing and Interpreting AdSense results

2007-10-09T08:54:00.000-07:00

Analyzing and Interpreting AdSense results with Google Analytics

This post is description of other AdSense Analytics options offered by Google Analytics tracking service together with AdSense click tracking script i have developed. You can read more about this script and how it operates in previous post Tracking AdSense clicks with Google Analytics. You will need this tracking script installed and Google Analytics set up if you want to use these reporting options.

I will show you how to analyze which Ads your visitors like the most, what type of traffic converts to most clicks, where are the visitors clicking your Ads from, what Search Engine queries convert to most AdSense clicks on your pages and even a lot more. And the best part is that's all for free, the only thing you need is this free AdSense tracking script and free Google Analytics account.

Adsense Optimization Tips, Tricks and Hacks: The Google Adsense Template Phenomenon

2007-10-09T08:51:00.000-07:00

Adsense Optimization Tips, Tricks and Hacks: The Google Adsense Template Phenomenon:
For many affiliate marketers, Google Adsense templates are a god-send. In fact, they are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.

Since this form of contextual advertising can be a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website’s content pages and earn money in the process, the need for unique graphics and google adsense templates comes into focus (or any other contextual ad provider). Ever-conscious of spam or junk pages, ideal graphics with ideal ad locations make website creation less painful.

How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.

How can you start making profits out of your website using Adsense?

1. First, register for an Adsense account. It will only take a few minutes of your time.

2. When the site is accepted, you will be receiving a bit of javascript code to include in your web pages. You can insert this code on as many pages or web sites that you want. The AdWords will start appearing immediately after.

3. You will be earning a few cents or some dollars per click when someone starts clicking on the AdWords displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.

4. View your statistics. Adsense earnings can be checked anytime by logging into your web site account.

Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.

It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your Adsense contents.

Time and some important factors that you can practice and use. Remember to study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

But all-in-all, with quality and original content, it's a win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves. But with quality and original Google Adsense templates making the job MUCH easier, the only income way is up.

Joe loves both organic and pay per click web traffic. Read about his latest find: Jeff Johnson's superb collection of Google Adsense

Top Paying Keywords

2007-10-05T04:45:00.000-07:00

The TopPayingKeywords database presents the keyword prices of the 360,000+ keywords that have search engine bid prices of $1 or more. By identifying the highest paying keywords on the Internet, the database allows website owners to dramatically improve earnings in the Google AdSense™ program.

To learn more about the Top Paying Keywords database, click here. To purchase the database, click here.

Over the past two years, hundreds of webmasters have generated significant profits by using the Top Paying Keywords

database. In addition, we have become a renowned source for high paying Google Adsense keyword information. Below are samples of recent articles that we have written or which have been written about us:

USA Today: Google's AdSense a bonanza for some Web sites

eCommNewz: What To Do When AdSense Serves The Wrong Ads

MarketingSource.com: Is Click Fraud Really a Problem?

How to Profit from Knowing the High Paying Adsense Keywords

Maximizing Google AdSense Revenues via Up-Selling

They have developed and the reputation that the business media has given us. They also welcome any questions you might have about the Google AdSense program, keyword pricing and/or the Top Paying Keywords database.

Improving Your Google AdSense Earnings

2007-10-04T18:57:00.000-07:00

Improving Your Google AdSense Earnings - AdsBlackList ~ Make Money Fast - The Million Dollar Experiment Down Under:

To improve the quality of the Google AdSense Adverts that you are displaying on your Blog or Site, there is a website that you can register with that will automatically generate a list of low paying advertisers to filter out (relevant to the content of your site).

The site is called Ads Black List and is very user friendly. It is just a matter of registering, logging in and providing the URL of your main site. It automatically picks up the title and key words from your site and once this is done you can easily generate a list of URLs that you will be able to filter from withing your Google AdSense set up.

To set up this filtering within AdSense log in to your account. Click on AdSense Setup, then competitive Ad filter and simply paste in the 200 or so URL’s that have been generated for you.
You may be wondering what Google think of all this, and so was I when I initially investigated it. The fact is Google have no problems with you using the competitive ad filter - you are allowed to filter your adverts.

Most of the sites end up being filtered out because they are MFA’s (Made for AdSense) with little or no content. An MFA hopes by paying a low amount per click they can lure an unsuspecting visitor to their site, then hopefully collect a high amount on an outgoing click. Not the best way to build a reputable Online Empire in our book.

$1M a year in Google Adsense (or why 2,739 is my favorite number)

2007-10-02T00:01:00.000-07:00

$1M a year in Google Adsense (or why 2,739 is my favorite number):
$1M a year in Google Adsense (or why 2,739 is my favorite number)

dr evil

If back in September when we started playing with Google Adsense someone told me it would turn into a $1M a year business I would have laughed. A million bucks without a sales person? Give me a break!

However, yesterday we broke our $2,100 record with a $2,335 day. That?s an impressive number I know, because if we can take that number to $2,739.72 we?re at?wait for it?$1M a year.

For some perspective, take a look at some averages:

January we did $580 a day on average.
March was a $737 a day average.
May was a $1,585.57 average.

Now, before you get too excited let me tell you we?ve got 103 bloggers on the payroll and nine staffers here at Weblogs, Inc. We?re a big, little company? so to speak. Plus I gotta pay for Peter Rojas? gadget habit (let?s just say it ain?t pretty)!

However, if you follow those numbers we tripled the average in five months or so. Not sure we can triple every five months, but I think we can get this to a $3,000 to $5,000 per day average by the end of the year.

Another thing to keep in mind is that we can?t run Google Adsense in top positions on a lot of our blogs because they are sold out (Engadget, Autoblog, etc. are sold out up top). If we had those slots open we would be at much more per day right now.

The publishing world has totally changed, and as much as I like to think I?m up on things every day I figure out something new about this business. It?s crazy.

One more tip: the Google horizontal banners work well. You know, the ones where a user clicks and sees a group of ads and then you get paid if they make a *second* click (the first click to Google gets you nothing!). Even with this double-click issue it performs really well (I don?t think I can say how much better then a leaderboard without getting in trouble with the Google Adsense Terms of Service, but lets just say it?s significant). I think this is because the users who click on those ads are rabid?they want a ton of information and they probably visit more then one advertiser?s site.

Anyone else got Google Adsense tips? If so put them in the comments below for EVERYONE to share and benifit from.

Getting Paid Through AdSense Program

2007-09-02T18:31:00.001-07:00

Once you have setup your AdSense account, updated your website with
AdSense code, applied tips etc, you would surely be looking forward to earning
some revenue from the AdSense Ads. Though revenue will start accruing to your
AdSense account almost immediately, the actual payments to you are based on
certain rules that Google has laid out for all website owners that have an
AdSense account.
1. The first and the most important rule is that Google will make a payment to
you only when your account balance is $100 or more. Also, these
payments are made by Google within 30 days of the last day of calendar
month during which you attain an account balance of $100 or more. If your
account balance is less than $100 on the last day of the month, the
balance just rolls over to the next month and this continues till you actually
have at least $100 in your account. You can easily check your account
balance by logging-in into your AdSense account.
2. Obviously, Google will only be able to pay you only if you provide them
with the information that is required for payments. This includes the Payee
information and contact details that you specified at the time of signing-up
for an AdSense account. Though you can edit most of this information,
country and Payee name cannot be changed at this stage (i.e. after the
account has been approved by Google). If you need to get these changed,
you will have to close your AdSense account and open a new one.
3. You will also need to submit your tax information using the Tax information
link on the My Account tab. This information is required irrespective of
your location and, in any case, Google would not process your payment
without the tax information.
4. You also need to specify the mode of payment. This can be done through
the ‘Payment Information’ link on the ‘My Account’ tab. Just check the
options available for your location and choose the one that best suits you.
5. As soon as your AdSense account balance reaches $50, Google will mail
(snail mail) a PIN number to your payment address. You will need to enter
this PIN into your account before you can become eligible for payments
from Google.

AdSense Tips That You Might Have Missed Out On

2007-09-02T18:30:00.001-07:00

Google AdSense program is one of the best online advertising programs that are
in use today. AdSense program is beneficial to all the involved parties i.e. the
advertisers, the website owners and the website visitors. The popularity of
AdSense program seems to be the most among the second group i.e. website
owners. A number of website owners today use AdSense Ads on their websites
in order to earn good revenue on a regular basis. They use a number of tricks
and tips in order to maximize their revenues.
Besides the regular tips, there are some other AdSense tips which a number of
people miss out on unless they are very careful:
1. Use multiple ad units: Google allows you to use up to 3 ad units and one
link unit per web page. Since your revenue earnings are dependent on ad
clicks and ad impressions, a higher number of ad units can potentially
increase your AdSense earnings. However, do not go with the maximum
allowed ad units if you don’t have enough content on your web page; this
might offend the website visitors.
2. Use wider Ad format: Though Ad formats yield different results for
different websites, the wider Ad formats (like rectangles) are generally
known to be more effective than their narrower counterparts (there is a
scientific explanation for this, but we can leave that out since we are more
concerned with the results).
3. Limit the filters: Filters are useful for blocking the Ads that you don’t want
displayed on your website e.g. Ads of competitors. However, too many
filters can seriously limit your revenue earning potential from AdSense
Ads. So, limit the use of filters to minimum.

Top 4 Tips For Getting The Best Results From Your AdSense

2007-09-02T18:29:00.000-07:00

Now we come to some of the most interesting bits about AdSense program. Here
we will talk about some tips that can help you enhance your AdSense revenue.
After all, “It’s all about money”…
The revenue that you earn from Google AdSense program is totally dependent
on you and your abilities. Here are some tips that you can use to get the best
results from your AdSense Ads:
Use channels: Channels help you in conducting a better analysis of the
performance of your AdSense Ads. You can use custom channels to
check what web pages are making more revenue and which ones are not
doing so well. In fact, custom channels can be used for conducting
analysis on multiple aspects at the same time. You can use this analysis
for making amendments to your AdSense Ads or website content in order
to get better results.
Ad customization and positioning: Shape, Size and color are the three
properties of your AdSense Ads that you can easily control and customize
in a way that the Ads don’t look out of place when served on your website.
You can either make your Ads stand-out from the rest of the content on
your webpage or you can make them blend with the overall webpage.
Moreover, you can identify the hot spots on your website and position your
Ads accordingly. Ad customization and Ad positioning are, in fact, the best
ways to attract more clicks to your AdSense Ads.
Content quality: ‘The best generally overcomes the rest’ – is a very true
saying. If you host quality content on your website and provide regular
updates to your visitors, you can expect more traffic to your website. This
will in turn lead to more ad impressions and possibly more clicks.
Use AdSense Ads on all pages: If you have multiple web pages on your
website, you should include AdSense Ads on all of them. Since the visitors
can enter your website through a number of different pages, having
AdSense Ads on all the pages will surely increase your earnings.

AdSense Ad Variations: Link Units And Themed Ad Units

2007-09-02T18:28:00.002-07:00

important AdSense variations:
Link units and themed ad units are two variations of AdSense Ads that are meant
to further increase the quality of AdSense Ads that get served on websites. Let’s
take a quick look to see what ‘Link units’ and ‘themed Ad units’ actually are:
Themed Ad Units: As their name suggests, themed ad units are the ad units
that are based on particular themes. These themes could be depicted by colors
or special type of graphics that are representative of the event or occasion
portrayed by the theme. The events and occasions could be things like
Christmas, New Year’s Day, etc. Of course, the themed Ads can only be
displayed if they are available from the advertisers and if you have enabled the
themed Ads on your AdSense account (in ‘Ad Type Preferences’). Also, since the
events vary across different locations, the themed Ads are displayed based on
the location of the website visitor. Besides this minor difference, themed ad units
work in the same way as the normal ad units.
Link Units: Link units are another useful way of advertising through AdSense
program. Though the basic premise remains the same (i.e. targeted advertising),
the way link units operate is slightly different. Link units are meant to provide
even more meaningful advertisements to the website visitors by presenting them
with a list of topics (ad keywords) to choose from. The website visitors are then
presented with only those Ads that are related to the topic selected by them;
hence making their website visit more meaningful. The list of topics presented to
the website visitor is based on the website content. So, the topics are relevant to
the context of website. However, the ‘clicks’ on the topics doesn’t make any
revenue for you; it’s the clicks on the Ads for that topic that earns you revenue. As far as implementing of Link units is concerned, it’s done in the same way as
other AdSense type products -- you copy and paste AdSense code in the html
code of your webpage. Note that you are allowed to implement only one link unit
per web page.

Google AdSense: Alternate Ads And PSAs

2007-09-02T18:28:00.001-07:00

Let’s take the concept of AdSense a bit further and check out 2 special case Ads:
One that is served by AdSense as per its wish and the other that is served by
AdSense as per website owner’s wish:
We all know that Google AdSense works by serving targeted Ads to the websites
that are enrolled with the Google AdSense program. However, there are
instances when no targeted Ads are available for a website e.g. the website
might be catering to such a topic or subject for which no relevant Ads/advertisers
are available. In such a case, Google serves alternate Ads i.e. content of your
choice. If you have not specified any content as Alternate Ads, Google AdSense
program treats PSAs i.e. public service Ads as alternate Ads and serves them on
your website. These PSAs are charitable Ads that don’t contribute to your
revenue. So, unless you are looking to do charity (which could mean lessening of
revenue for you), you must specify Alternate Ads upfront.
Here are the options that you have for alternate Ads (your choice of content):
Color: A number of people use color for alternate Ads. This involves specifying a
valid hexadecimal color code (or you can choose from the color palette provided
by Google) for the alternate ad. The choice of color would be such that the ad
becomes invisible. This is easily achieved by setting the color of the ad same as
the background color of the page.
Image: An image can also be used as an alternate ad. You can either have this
image link to some other web page (in such a case you will need to specify an
html as alternate ad) or you may just use it as such (for, maybe, enhancing the
beauty of your web page).
Another good option is to use ‘Collapsing ad units’. ‘Collapsing ad units’ code
will squeeze the ad units that are not utilized (instead of showing the PSAs) on
your website. This approach helps in giving a cleaner look to the web page (since
the blank areas or non-ad-based images are done away with). It also helps in
bringing more emphasis to the AdSense Ads that are displayed on the website.

Misuse of AdSense

2007-09-02T18:27:00.002-07:00

Google AdSense advertising system stands like a star among the other
advertising system. The popularity of Google AdSense program can be judged
from the fact that most websites today serve Google AdSense Ads. In fact, some
of the websites are just so full of Google AdSense Ads that the rest of the content
on the website is much dwarfed. These are the websites that are especially
targeted at earning revenue through Google AdSense system.
Some website owners use wrong/ illegal tactics in order to increase their revenue
from Google AdSense program. One example of misuse of Google AdSense
program is websites that do not contain any useful information but, instead, have
a lot of keyword based content that is targeted at fooling the search engines.
Such websites are categorized as “AdSense Farms”. Sometimes website owners
might use a large number of websites in order to create even bigger “AdSense
Farms” that have completely useless content. However, this might lead to
disqualification from the Google AdSense program. Another misuse of Google
AdSense program is seen in the use of free content e.g. content from Wikipedia
to attract traffic to the website. Google is always on the lookout for such websites
and they keep upgrading their technology in order to bypass such websites. So,
never use such methods that can get you barred from Google AdSense program.
And remember, it’s difficult to outsmart Google on this front.
There are sufficient tricks and legal tactics available for getting more traffic to
your website and for increasing the earning potential from your website. Use
those tricks and track the performance of your websites in order to increase your
revenues.

Google’s Ad Filtering Mechanism

2007-09-02T18:27:00.001-07:00

Making your website/web pages suitable for AdSense ads is one interesting thing
that is also a lot of fun. Another interesting thing about the Google AdSense Ads
is the filtering mechanism used by Google to filter Ads for displaying them on
your (website owner’s) website. Let’s check it out…
Google’s filtering mechanism for Ads is based on a number of factors. Let’s take
a look at some of these factors:
1. Relevance To Content: This is the single most important Ad filtering
criterion that is used by the Google AdSense program. In fact, it is this
filtering concept that gives Google AdSense program an important edge
over the other advertising programs. The Google AdSense program
determines the main topics/subjects of the website content and serves the
Ads that are relevant to the same. Since Google AdSense is a global
program, the relevance of Ads is also checked with respect to geography
and the language of the content on the website. Note that AdSense can
actually be used in a number of languages not just English.
2. Appropriateness Of Content: Websites are based on varying themes.
There are websites that are based strictly on Adult themes while the other
sites are family friendly ones. Since Google’s AdSense program is open to
all website owners and advertisers (who comply with the AdSense
program policy), Google also controls the content of Ads to prevent
Offense to anyone who sees the Ads. Google does this by using sensitive
language filters and language experts. Google uses strict rules and
guidelines for conducting an editorial review on the content of Ads. It also
asks you to provide information about what kind of Ads (e.g. sexuallyoriented,
war oriented etc) you deem as inappropriate for your website. 3. Competition Filter: Since Google serves Ads based on the content of the
websites, it’s quite possible that the Ads of competitors get displayed on a
website that sells a particular product or service. To avoid this, Google
provides a facility to the website owners wherein they can specify
competitors or advertisers whose Ads should not be displayed on the
website.
4. Choose Your Own: You can also choose default Ads to be shown in case
Google AdSense program is not able to serve Ads to your website (due to
unavailability of suitable Ads, etc)

Making The AdSense Ads Suit Your Website

2007-09-02T18:26:00.001-07:00

Making The AdSense Ads Suit Your Website – Part 1 (Shape And
Size)
We have learnt about the various kinds of strategies that you can apply for
maximizing your benefits from Google AdSense program. However, all that is
possible only if your AdSense ads suit your website in all different ways. Let’s
check the importance of making your AdSense ads suit your website and what
your do for making them suited:
Google AdSense program can reap even richer dividends for you if you are able
to attract more visitors to your website and if you are able to prompt them to take
action (i.e. click on the AdSense Ads). Google disallows statements that ask the
visitors to click on the AdSense Ads. In fact, Google AdSense Ads are to be
marked in some way as advertisements. However, there are other authentic
ways of getting the clicks on your AdSense Ads.
Besides the copy and quality content, you can also improve the performance of
your AdSense Ads by either making them blend with your website or making
them standout. The aim is to make the AdSense Ads more attractive/ appealing
to your website visitors and to make them look in-place (not out of place). Google
too recognizes this need and hence it provides you with customization options for
making the Ads look the way you want them to.
You can make the AdSense Ads suit your website by controlling the shape, size,
color and positioning of the Ads. Let’s have a brief look at the first two properties
i.e. shape and size:
Shape of your AdSense Ads: This is one of the most important
customizations options that you have at your disposable. You can make
your selection from a number of Ad formats that Google makes available
to you. These include skyscrapers, single ad blocks and banners. Just
check the suitability of the shape with respect to the webpage where you
wish to include the AdSense Ad.
Size of your AdSense Ads: Again, you can use AdSense Ads of various
sizes. The size is important not only for making the Ads look suited to your
website but also for determining the number of Ads that can be displayed
on the webpage by the Google AdSense program. A large size generally
means that more Ads can be displayed on the page (and hence presents
the opportunity for earning more revenue with increased impressions).
Making The AdSense Ads Suit Your Website – Part 2 (Color Of
Ads)
From shape and size of your AdSense Ads, let’s move on to check the
importance of Color of Ads and how they influence the suitability of AdSense Ads
on your website:
Making the AdSense Ads suit your website is an easy job that can really enhance
the effectiveness of your AdSense Ads (and hence increase the AdSense
revenue for you). The four properties that contribute towards making the
AdSense Ads look in-place on your website are – size, shape, color and
positioning of the Ads. Though none of these properties can be regarded as
more important than the others, the color of Ads is surely one thing that can help
a lot in making the Ads blend with your website or making them stand out. Let’s
take a closer look at this Ad customization option that Google provides to all the
webmasters who use the Google AdSense program for earning revenue.
Color of your Ads:
This is one property of Ads that is fully customizable. You can easily customize
the color of your Ads using the color palettes provided by Google; and there are
more than 200 colors available. You can choose from several different colors that
are available on the color palette (and 200 colors are enough for any website).
You can choose colors for Border, Title, Text and URL. You can also set a
background color for your Ads. As you select various options, you can see how
the ad looks in the preview tool that is shown on the same page as the options;
and you can accordingly make adjustments. The color combinations for the various parts of the Ad and for the background
should match the color combinations used in the other parts of the website. To
make the Ad blend with the website, you can use the background color of your
webpage as the background color and the border color for your AdSense Ad. If
you want to make the Ads stand-out, you can use contrasting colors for your Ads;
however, this is generally not preferred unless you have other elements on the
website that use similar colors too e.g. you can have the same background color
and text color as the menu options. Once you have the right color combinations,
you can save them as custom color palette which you can use later.
Similar color customization options are available for Google AdSense search
results page too (as in, Google AdSense for search).
Making The AdSense Ads Suit Your Website – Part 3
(Positioning Of Ads)
The four important properties that help in making the AdSense Ads look good on
your website are – shape, size, color of the Ads and their positioning. While the
first three can be customized using the customization options provided by
Google, ‘positioning of Ads’ is something that Google can only give you advice
on. You are the best judge of what position would be best suitable for your
AdSense Ads.
The positioning of your Ads relative to the rest of the content is important in order
to adequately emphasize the Ads. However, positioning of the Ads is also
dependent on the size and shape of the AdSense Ads. Though shape and size
are customizable too, large size Ads are generally preferred because they help
increase the number of Ad impressions you can get. However, sometimes the
structure of your webpage might not allow a big size Ad. In such a case you
would need to strike a balance between the size of your ad and the best
positioning for it. A number of website owners use other properties in order to
make the big size Ads appear smaller e.g. they might use the background color
of the webpage for the background and border of the AdSense ad thereby
making it look smaller than it actually is (besides achieving the blending effect, of
course).
Position your AdSense Ads in such a way that they look in-place with the general
flow of content on your website. You can even position a block in the middle of
the content in such a way that it adds value to the content (while it also serves
your purpose of increasing the AdSense revenue through clicks) e.g. you could
add an AdSense Ad block just after a statement that points to resources for a
particular task – and your AdSense Ads could possibly form some such
resources. Placing the Ads just above the heading of an article or just after the
end of the article is another good way of positioning your AdSense Ads.
So, position your AdSense Ads intelligently and you would be in for a party much
earlier than you would have expected.

Google AdSense: Strategy Classification

2007-09-02T18:25:00.000-07:00

Google AdSense program has given an altogether new purpose to websites.
Besides serving content or selling products and services, websites are now being
used to generate revenue through serving Google AdSense Ads. The
webmasters employ various strategies in order to extract the maximum out of
Google AdSense program. There is no formal classification available for these
strategies (nor can all the strategies be determined), however, the following 3
classifications are said to be more prevalent than the others:
Traffic Generation: Since the revenue generation from Google AdSense
Ads is based on the CPC (cost-per-click) and CPM (cost per thousand
impressions) basis, the more traffic your have to your website the better
are your chances of getting good revenue through AdSense. Most
webmasters are fully aware of this fact and employ various tricks to
generate high traffic to their website. All such tricks fall under the category
of ‘Traffic Generation’.
Converting Traffic To Clicks: Clicks seem to be the best way of
increasing AdSense revenue. Prompting the website visitors to click on
the AdSense Ads can make a big difference in terms of the AdSense
revenue that you earn. A good copy can make the website visitors more
confident about your website and hence encourage them to go ahead click
the AdSense Ads. Besides the website copy, the website owners apply
several other means for getting more clicks. These form the ‘Converting
traffic to Clicks’ category. Attracting High Value AdSense Ads: Besides the traffic to your website,
your AdSense revenue is also based on the value of the AdSense Ads.
So, some Ads produce more revenue when they are clicked/displayed
than the others. This is determined using the Adwords system. Some
webmasters develop websites primarily for AdSense revenue generation.
These webmasters choose the website topic and orient the content in
such a way so as to attract high value AdSense Ads. These tricks form the
“Attracting High Value AdSense Ads” category.

AdSense For Feeds

2007-09-02T18:24:00.002-07:00

Here is another thing that you need to understand when learning about Google
AdSense program. Let’s take the plunge and check out what ‘AdSense for feeds’
means:
Google AdSense program offers more than one way of earning revenue from
serving Google AdSense Ads. Though ‘AdSense for Feeds’ is one of the more
recent ways of advertising using Google AdSense Ads, it’s in no way less
effective than the others. Here, Google places the Ads of the advertisers in the
relevant feed articles (again, note the most important characteristic of the Google
AdSense program comes into play here too i.e. ‘relevant feed’ not just any feed).
The feeds are in the form of articles, headlines or summaries. These content
formats allow the users to easily access the content from several publishers
(content owners) at one place. This is achieved through feed aggregators like
Bloglines etc. Again, Google uses its technology to determine what
advertisements would be contextually suited for a particular feed. You get paid as
the publisher of original content and hence make easy money. As for the
readers, they as such get a rich experience because they can see the relevant
advertisements with the content that they are interested in. Moreover, they can
also choose the feeds that they want. Users can click the advertisements to visit
the advertiser’s website and check if their products and/ or services are of any
use to them. Of course, the Advertisers benefit too. They get targeted advertising
which means only the really interested people get to know about their products
and services (and hence there are more chances of a better conversion rate for
sales).
So, the prime concept for ‘AdSense for feeds’ remains the same as the Google
AdSense program; only the orientation changes a bit. But note that Google is
currently beta testing ‘AdSense for feeds’. Beta test for the program quickly got
fully subscribed, so Google is not accepting any more applications for AdSense
for feeds.
It’s only a matter of time before Google AdSense for feeds hits the internet and
opens another revenue earning opportunity for website owners.

Tips For AdSense For Feeds
You now know what ‘AdSense for Feeds’ means and you must also understand
that it’s a big opportunity in the offing. Acquiring more, upfront knowledge on
AdSense for feeds can really get you ahead of others in the race for benefiting
from AdSense for feeds:
AdSense for feeds is currently in beta testing phase and the content publishers
are just waiting for the flood gates to open in order to start earning revenue
through the AdSense Ads in their feeds. Here are the top 3 tips that will help you
fully capitalize on this revenue earning opportunity:
Content Quality: You will earn Google AdSense revenue only if people
subscribe to your feed. The more subscriptions you get, the better are your
chances of success with AdSense for feeds. Since most people would be looking
for quality content, you need to make sure that your feed contains up-to-date
quality information that is presented to the users in an easy-to-understand
language. Besides that, the feeds should be free from grammatical and spelling
mistakes.
Content Quantity: Include as much content in your feeds as you possibly can.
Again, the aim is prove that the feed is useful and comprehensive (so that more
users subscribe to it). If you feel that the complete article cannot go into the feed,
include a good summary of the article.
Limit The Ad Units: If the users find that your feeds contain too much Ads, they
might not subscribe to your feeds at all (and the whole purpose of feeds would
get defeated). In order to ensure that you get good subscription to your feeds,
you should limit the ad units to one per feed. Another good way of ensuring that
your feeds don’t look like an advertising medium is to place the Ads either at the
end of article or after sufficient discussion on the topic.
So, get ready for enhancing your ‘AdSense for feeds’ revenue with these tips.
Your wait may soon be over. Keep the tempo going and keep checking Google’s
AdSense blog for updates about the launch of AdSense for feeds.

AdSense For Search

2007-09-02T18:24:00.001-07:00

Now, with account setup things over, let’s move on to further enhancing our
knowledge about the Google AdSense program. Let’s start with checking what
this ‘AdSense for Search’ is:
While talking about Google AdSense, we must not forget that Google is primarily
known for its search engine capabilities (in fact, it is one of the most powerful
search engines available today). So, how could Google leave out it search
engine capabilities from its AdSense program?
‘AdSense for Search’ is how Google includes search engine bit into the Google
AdSense program. ‘AdSense for Search’ can actually be termed as a sibling of
Google AdSense program and is one great way of increasing website revenue
for website owners. To implement ‘AdSense for search’, you just have to include
the Google search box on your website. Again, Google offers the code that you
need to use for including Google search box. You just have to paste the code at
whatever place you deem as the most appropriate place for Google search box.
When your website visitors use Google search bar on your website, they get
almost the same results as they would by using Google separately through
Google.com. When these website visitors click the search results, the website
owner earns revenue (CPC revenue). You can even include AdSense Ads on the
search results page and earn CPM or CPC revenue from them. Also, you can
customize the search results page to suit your website’s theme. So, Google
AdSense for search is one great way of making money just by including the
Google search bar on your website. Besides that, the visitors to your website get
an additional functionality through your website i.e. the facility to search the web
using one of the most powerful search engine (without leaving your website).
‘AdSense for search’ is a great way of earning revenue through your website
(and, in fact, one of the easiest ways too). A number of website owner actually
use both the ‘AdSense for Search’ and the regular ‘AdSense for content’ in order
to maximize their revenue.

AdSense Code Guidelines

2007-09-02T18:23:00.000-07:00

As highlighted earlier (in the final step of Google AdSense account setup), you
need to follow certain guidelines when you are adding the AdSense code to your
web pages. Remember that if you don’t do it in the right way, you would not be
earning Google AdSense revenue. So, pay heed to these guidelines:
Adding the AdSense code to your web page is a very straight forward process.
You just need to copy the AdSense code from your AdSense account (as seen in
the AdSense code box) and paste it in your html code. However, there are
certain guidelines that you need to follow when pasting the AdSense code in your
web page.
·
·
·
·
Firstly, you should never tamper with the AdSense code in any way. It
should be pasted as such, in its entirety, without any changes or
modifications; otherwise your AdSense code will not work. Moreover, you
might end up violating the AdSense program policies.
Also, it’s important that you paste the AdSense code in the body tags of
your html page. This is necessary for the code (java script) to run properly.
Further, you must ensure that you use a maximum of three ad units per
web page (this is the limit specified by Google AdSense program) and not
more than 1 link unit per web page.
Since content based Ad targeting is the main concept behind AdSense
program, you need to ensure that you paste your AdSense code in the
place where you have your main content pieces e.g. if you have your main
content in a particular frame or a ‘DIV’ tag, your AdSense code should be
pasted in that particular frame or ‘DIV’ tag.
· Be careful when using WYSIWYG editor (W hat you see is what you get)
editors. Such editors sometimes add few tags on their own. So, paste the
AdSense code only in source code directly and not in the preview page or
any other view of your web page. Always check the AdSense code for
additional irrelevant tags before you actually upload your web page to your
server.

AdSense Account Setup

2007-09-02T18:22:00.001-07:00

AdSense Account Setup – Part 1 (Enrolment Form)
As the benefits from Google AdSense program start getting clear to you, you (as
a website owner) would be inquisitive as to how you can setup your Google
AdSense account and whether it takes a lot of time to set up an AdSense
account. Let’s take a look at how you can setup your Google AdSense account:
So, you have decided to go ahead and use Google AdSense for generating
revenue from your website. Google AdSense doesn’t need you to sell any
products or services. With Google AdSense, you are just selling advertising
space on your website. And the best part is that Google doesn’t discriminate
between websites; so, any website owner can enroll with Google AdSense
program (as long as it adheres to the Google AdSense program policies).
Moreover, setting up a Google AdSense account is so easy that you can literally
start generating revenue within 15 minutes.
F or en r o l l in g to th e Goog le AdS en s e p r o g r am, g o to
https://www.google.com/AdSense and click on the ‘Click here to Apply’ button. You
will be presented with an enrolment form where you need to fill-in some details
like your website information (URL and website language), the Google AdSense
products that you wish to use (i.e. AdSense for Content or AdSense for Search),
your contact information, your email address and your preferences. You will also
need to select an account type (business/individual) for your AdSense Account
and agree to the various policies, terms and conditions of Google AdSense
program. The account type will not affect your revenues in any way; it is there
just to determine if the payment is to be made in the name of a company or an
individual. The email address and the password that you provide during the
enrolment process will be required by you for logging into your account later on.
Note that you will be referred to as publisher by the Google AdSense program;
so when you return back to the Google AdSense website, you will be asked to
enter your login details as an ‘Existing Publisher’. That’s it. You can now submit your application form for Google to evaluate and
get back to you.
AdSense Account Setup – Part 2 (Essential Customizations)
The second step in setting up your Google AdSense Account is to do
customization (some essential customizations). Let’s check when you can start
with the second step of setup and what you need to do as part of essential
customizations:
Once you are done with setting up your Google AdSense account and once
Google has approved your application, you are ready to use Google AdSense for
earning revenue from your website. Just login into your account using your email
address and password, click ‘AdSense Setup’ in the top menu and select the
product type (i.e. ‘AdSense for Content’ or ‘AdSense for Search’). You will be
presented with various options for customization of your AdSense Ads. Here we
will take a look at setting up ‘AdSense for Content’ only (however, the setup for
‘AdSense for Search’ is quite similar and equally easy).
The first thing that you need to choose is the Ad type (Ad unit or link unit). Based
on the Ad type you choose, you will need to specify the type of ad (text, image,
etc for Ad unit) or number of links per link unit too. Google AdSense program
allows you to use a maximum of three ad units and 1 link unit per web page (and
you must use both, in order to maximize your AdSense revenue).
The next thing is to choose the Ad layout. There are various layouts available but
large rectangle (336x280) and wide skyscraper (160x600) are preferred over
others (since they help get more impressions for you and hence help you make
more money). Customizing the colors of various parts of your AdSense ad is the next thing you
need to do. Even though customizing colors is optional (as far as the Google
AdSense program is concerned), it’s strongly recommended for making your Ads
attractive and more effective. Your choice of colors must be governed by the look
and feel of your website so that the Ad doesn’t look out of place.
These are the essential customizations that you surely need to do before you can
start using Google AdSense Ads on your website.
AdSense Account Setup– Part 3 (Additional Customizations)
Besides the essential customizations like selecting the Ad type, Ad layout and
colors, there are some other customizations that you can apply to your AdSense
account. In fact, some of these can quite easily be treated as essential
customizations (based on the context of your website) e.g. ‘filters’ is one such
customization that is quite important. Let’s take a look at what these additional
customizations are:
Filters: Google allows you to set-up custom ad filters for your website (note that
this is in addition to the screening of ad content that Google does by default). By
setting up filters you can block competitive Ads and other Ads that you don’t want
to display on your website. In fact, filters are a must if your website sells a
product or a service (unless you want to promote your competitors through your
website).
Alternate Ads: This is something that can help you in preventing underutilization
of the ad space on your website. Alternate Ads are the Ads that you would want
to show up on your website in case sufficient content-relevant Ads are not
available. If you don’t specify alternate Ads and if there are insufficient contentrelated
Ads available, Google AdSense program will serve charitable Ads to your
website (Ads which don’t earn revenue for you).
Reporting And Performance Tracking: You can even customize the reporting
and performance tracking options for your AdSense account. One important tool
in this regard is the use of channels to study the performance of AdSense Ads
from various perspectives. However, you might decide to take this up later down
the line (maybe 1 month after setting up your AdSense account.
AdSense Account Setup – Part 4 (AdSense Code)
This is the final step in the setting up of Google AdSense account. In this step,
you will get the AdSense code that you need to use on your website in order to
start earning revenue from Google AdSense program. Let’s go ahead and work
on this final step:
Once you are done with all the customizations, your AdSense code is generated
in the AdSense Code box. You just need to copy this code (which is in the form
of a programming script) from the AdSense Code box and paste it in your
website as per the guidelines from Google. Since Google allows only three ad
units per page, you can add the code at more than one place in your html code.
The next step is to save your web page to the designated web server (as per the
instructions from your web hosting service provider). Please note that Google
AdSense program does not require you to send over your website’s html code to
them; neither does it ask to load it onto their servers or do anything else with it.
The addition of AdSense code to your website’s code is the only thing that you
need to do. Separate procedures are available with Google for people who want
to use AdSense Ads with their blogs (you can check these on Google’s website
for AdSense program).
Now that everything is done and dusted, you need to wait for a few hours (might
be lesser than that) before Google’s web crawlers find your web page or blog
that has AdSense code on it and you start seeing AdSense Ads on your web
page or blog. You might see some PSA (charitable Ads) initially (almost
immediately) but these will soon get replaced with the AdSense Ads that will earn
revenue for you. If the content on your website violates the AdSense program’s
policies, you might keep seeing PSAs even after few hours. In all such cases (or
if you find objectionable Ads that don’t go even after you have applied
appropriate filters), you will need to contact Google who will sort out the problems
for you.

What Makes Google AdSense System So Special?

2007-09-02T18:21:00.000-07:00

By now you must have got an idea about what the Google AdSense program is
and how almost every website owner can benefit from it. So, it has started
making some ‘Sense’ to you. But what is it that makes Google AdSense program
really so special? Let’s take a look:
The basic arrangement in which Google AdSense system works is such that
Google has the basic control over the Ads that are displayed on the websites
subscribed to Google AdSense system. Of course, the website owner can
customize how an Ad looks and also block/filter certain types of Ads on their
website. The Ads that Google serves are ‘Senseful’ Ads (these Ads are actually
relevant to the topics that the website discusses/ caters-to). This is something
that is not found in other advertising programs/systems. This creates a win-win
situation for everyone.
The people who are visiting the website (that contains Google AdSense Ads) are
doing so because they are interested in the product/service/topic that is
discussed on that website. It would be of little use to them if you were to serve
Ads that are not related to the topic in any way. On the other hand, Ads related to
the topic of the website would really prove useful to the visitor. They might
actually be interested in a product or service that is being advertised through
Google AdSense Ads. So, website visitors get a richer experience due to
AdSense program.
Website owners get revenue for displaying the Google AdSense Ads and for the
clicks they receive on the Ads. So, they are happy too. As far as
businesses/advertisers are concerned, they get a system (AdSense system) for
targeted advertising that is both easy and economical to operate.
Moreover, Google AdSense Ads are presented in a much better way than the
banner Ads or other types of Ads. Most of the Ads are simple text Ads that are
clear and concise. The website owners find it easy and the advertisers find it
easy too. Google AdSense is really one of the best advertising programs
available today.

AdSense Related Terms That You Should Know

2007-09-02T18:20:00.002-07:00

We now know what AdSense is. As is the case with any concept, Google
AdSense program also use certain terms and phrases for relating to various
things Knowing these terms upfront will make it easy and smooth for you to read
and understand any AdSense related material:
Here is the list of AdSense related terms that you should know for sure:
Page Impression: A page impression is generally the same as a page view but
the number of page impressions can sometimes be different than the page
views. This happens when the page is viewed by a visitor but the AdSense code
is not executed for some reason (which means that the Ads are not displayed to
the visitor).
Ad Unit Impressions: W henever you get page impressions, you also get Ad unit
impressions. However, the ad unit impressions are dependent on the number of
ad units you have on your page i.e. number of ad units that get executed when
the page loads on user’s browser. Note that the link unit impressions are also
counted as ad unit impressions.
Click: A click (for the purpose of AdSense) is recorded whenever a website
visitor clicks on one of the AdSense Ads. Note that a click on a topic in a link unit
is not considered as a click.
Click Through Rate, for the purpose of AdSense, is the number of clicks
received by an ad unit divided by the total number of ad unit impressions for that
ad unit. So, a better CTR can mean more revenue for you.
Effective CPM: It is calculated as the cost per 1000 impressions. However, do
not confuse effective CPM with your earnings. In fact, effective CPM is calculated
by dividing your earnings by the number of page impressions and then
multiplying the final figure by 1000. Effective CPM is generally used to compare
various channels and determine which channels are more profitable for you.
AdSense Ads Can Be Hosted By Any Website
Now that we have an overview of the Google AdSense program, we are ready to
take the next step. So, let’s go ahead and check the suitability of Google
AdSense program for various websites:
We all know that Google’s AdSense program is one of the most reputed internet
advertising programs around. AdSense is one advertising program that brings a
number of people (websites) into its fold as advertising media and hence helps
them earn revenue (advertising revenue). These people are webmasters who
own websites and it’s their websites that function as bill-boards and serve
advertisements.
With Google AdSense program, any website can easily become a bill-board:
No Experience Necessary: Google AdSense program offers earning
opportunity to every webmaster. The only criterion is that you should have
a website (and your website should be compliant to the AdSense program
policies). You don’t need to know anything about advertising or advertising
media etc. Just enroll with the Google AdSense program and Google will
take care of designing the Ads and serving the relevant Ads on your
website. So, no special designing skills or coding skills are required for
getting enrolled and using Google AdSense program.
No Need To Look For Advertisers: When the commercial value of
websites for advertising was recognized, webmasters started looking for
increasing traffic to their websites in order to make their website worthy
enough to attract advertisers. Even then, getting advertisers was not easy.
So, they could not really derive any monetary benefits from the traffic to
their website until an advertiser actually bought advertising space on their
website. However, with Google AdSense program, webmasters start
earning revenue from the day they join the Google AdSense program. As
the traffic to their website increases, so does their revenue.
No Need For Tracking Revenue: Google AdSense program will also take
the responsibility of tracking the revenue that you earn from serving the
Ads on your website. You can just login to your Google AdSense account
and check your earnings. Moreover, you have various reports and
statistics available to you that you can use for enhancing the performance
of your website on the Google AdSense program.
So, Google AdSense program has really made it easy to convert a website into
revenue earning medium.

What Is AdSense?

2007-09-02T18:20:00.001-07:00

Now that we know how Google AdSense program is placed in the world of online
advertising, let’s delve a bit deeper into the concept of ‘AdSense’ and understand
what it is about and how people make money by using this concept.
AdSense is a wonderful advertising concept that was conceived by Google some
time back. Though new advertising concepts keep coming up all the time, this
one is something that is altogether different.
AdSense (Google’s advertising program) presents an earning opportunity to the
website owners by allowing Google to post advertisements on their websites.
These advertisements are either text advertisements or image based
advertisements. Of course, the website owners need to enroll to the AdSense
program through Google’s website (https://www.google.com/AdSense). Google
AdSense program requires you (the website owner) to include a piece of code (a
programming script) on your website. You can add this piece of code anywhere
in the html code of your website i.e. depending on where you want to position the
advertisements (however, there are certain rules that you must follow while
pasting this scripting code). This piece of code is what determines the structure
of advertisements and their content (and this is what helps Google in floating the
advertisements on your website). W hen people visit your website they are able to
see these advertisements. Your earnings are based on how many Google Ads
are displayed on your website and also based on how many times visitors to your
website actually click on one of those Ads. The Google AdSense system
calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed
(CPM) basis. The latter is also known as impressions.
For people who want to advertise their products and services through the Google
AdSense system, it’s just a matter of signing up through Google Adwords
program and letting Google know how much they want to spend towards
advertising through Google AdSense. These businesses can specify the limit and
Google AdSense system will accordingly serve their Ads so as to ensure that the
specified limit is not crossed. Google AdSense increases the visibility of their
business/ services and also increases traffic to their website; hence fulfilling their
purpose of advertising.

AdSense’s Place In The Online Advertising World

2007-09-02T18:11:00.000-07:00

Let’s start our journey in the world of Google AdSense by first understanding how
the online advertising came into being and how Google AdSense is place with
respect to the other online advertising concepts:
Soon after the advent of internet, it was realized that the website real estate (or
the space on websites) had commercial value in the advertising world. The
simple reason behind this was the soaring popularity of internet and the
increasing number of eyeballs received by various websites. Thus, internet
advertising (or online advertising) came into being. Today, internet advertising is
treated as one of the most effective and most economical means of advertising.
In fact, a lot of businesses, especially small businesses, use only this (affordable)
medium for advertising their products and services. As technology progressed,
so did the online advertising methodologies. Graphics based banner Ads and text
Ads got their due recognition and were used quite extensively for online
advertising. Even now banner advertising is one of the most popular forms of
online advertising.
However, the real breakthrough in online advertising came with Google AdSense
advertising program. This program helped in connecting advertisers to several
website owners who were ready to offer advertising space on their websites.
Through Google AdSense program, the advertisements were floated on the
websites that had some relevance to the products or services offered by the
advertiser. This type of advertising is also called targeted advertising since the
Ads are served only to the interested audience and not just anyone or everyone.
Soon, Google AdSense became a very effective form of targeted advertising. On
Google AdSense program, webmasters are paid on per-click and per-thousand-
Ads-displayed basis. And the advertisers can control the amount of money they wish to spend on
advertising through Google Adwords program that works in conjunction with the
AdSense program.
Google AdSense program has caught the fancy of a lot of advertisers and
webmasters and its popularity continues to soar everyday. Until another, better
advertising program comes into being; Google AdSense will continue to hold its
place at the core of online advertising.

HOW PEOPLE MAKE MONEY THROUGH THE INTERNET

2007-09-02T18:07:00.000-07:00

HOW PEOPLE MAKE MONEY THROUGH THE INTERNET
BY DOING ALMOST NOTHING?
Well, the secret lies in various online advertising programs. And one of the most
popular programs is the ‘ADSENSE’ PROGRAM. AdSense program
works by serving ‘targeted’ ads on websites. Whenever someone visits your
website, those ads are displayed and you earn $$$$s. If someone clicks on those
Ads, you again earn $$$$s. This means that once you have setup your website
with AdSense ads, the flow of revenue is automatic without you doing anything
else. Of course, if you do a little bit of tracking and performance analysis of your
AdSense ads, you can enhance your profits many times.
AdSense is an online advertising program that is run by Google (the specialists in
search engine technologies). This program is different from the other advertising
programs in the sense that here the ads are served based on the content of the
website. So, a website that contains articles or content on shoes, would display
AdSense ads for shoes, shoe accessories and other shoe related products.
AdSense program benefits all the involved parties i.e. advertisers, website
owners that show AdSense ads and the website visitors (or consumers) that see
the AdSense ads. Advertisers get an easy and effective advertising medium for
targeted advertising, website owners get $$$$s for displaying Ads on their
websites and the website visitors get a richer experience because the ads that
they see are actually related to their field of interest.
Google’s AdSense program actually comes as three products: AdSense for
content (which is the most popular one), AdSense for search and AdSense for
feeds. Currently, AdSense for feeds is in beta testing phase and Google is not
accepting any more registrations for it. However, the other two products are open for registration. These products offer
great earning opportunities and if you apply some tricks and tips, you can really
see your bank balance swell very fast.
Registering on the Google AdSense website is really easy and most people are
through with it in 15 minutes straight. Owners of the websites are required to add
a small and harmless piece of Google AdSense code to the source code of their
web pages and they are ready to start earning revenue automatically without
really doing anything more. You can use certain tools (that Google provides for
free) in order to customize the Google AdSense ads and make them more suited
for your website.
Google AdSense program also provides you with various reports about your
earnings and the performance of your website. You can even create customized
reports that help you in conducting very detailed analysis of what is working
(earning good money for you) and what is not. By analyzing these reports, you
can formulate new strategies or tweak the existing ones in order to get better
results in the future.
AdSense program is really one of the smartest ways of earning money and once
you understand it fully, you will find that using AdSense Ads for earning a lot of
money is not only easy but also a LOT OF FUN.

Technorati Profile

2007-09-02T05:52:00.001-07:00

Technorati Profile

How to Make Money with Google Adsense

2007-06-21T18:20:00.000-07:00

Google Adsense is perhaps the easiest way to attract advertisers from across the globe to your blog. Just submit your blog to Google for approval. If Google likes what it sees, it will place contextual ads linking to products likely to appeal to the readers. Each time a reader clicks a link, the advertiser pays Google a small fee, and Google splits that with you.

The next interesting question - How to Make Money with Google Adsense ? Here are The best Google Adsense Tips and Tricks for making more money (profit) from Google adsense program.

a. Strictly follow the rules mentioned in Adsense policies. You will always earn more revenue from Adsense by playing it clean.

b. Never modify the Google Adsense HTML code.

c. Don't ask your friends or visitors to click on your Google ads. Do not include incentives of any kind for users to click on ads. Don't label the Google ads with text other than "sponsored links" or "advertisements.".

d. Don't click on your own ads - Google is much smarter than you think. You should not reload your pages excessively. If you are testing your website layout with Google adsense, follow some precautions. Or you can use the unofficial Google Adsense Sandbox Tool that is accessible from Firefox, IE and other browsers to see what kind of Google ads will be served based on content (website address URL) or keywords.

e. Don't place ads in pop-up windows, error pages or even empty pages.

f. Don't start a "adsense asbestos" or "home equity loan rates" website merely to make money from accidental clicks (accidence). You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.

g. For short articles, CTR is best when ads are placed just above the content

h. For long articles, CTR improves if ads are placed somewhere in middle of the content - visitors read the long content and then they are looking for more resources.

i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads - Choose either the 300x250 medium rectangle or the 160x600 wide skyscraper - or both, if you display multiple ad units on a page.

j. Google Ads without background color and borders always perform better. Make the border color and background color same as your page background color.

k. Always put ads above the main fold. Make sure that the ad unit with the highest clickthrough rate is the first instance of the ad code that appears in the HTML. Since the first ad unit is always filled before the rest, you want to make sure that ad unit is located in the best placement on your page.

l. Try setting the ad link URL color to a lighter shade. If your text is black, you may make the adlink as light gray.

m. Go Wide - The large rectangle is the best paying adsense format (336x280) - The Google Adsense Publisher team also feels that the best formats are the wider ones - the ad formats that contain the widest individual ads. Try using the 336x280 large rectangle, 300x250 medium rectangle, or 160x600 wide skyscraper.

n. Placing images next to ads or above ads does help in attracting user attention.

o. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.

p. Organize an Adsense Party for your friends and colleagues - Request them to navigate your website, watch their activity - it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas. (Thanks Darren)

q. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).

r. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or <b> tags) or header tags (h1, h2, etc).

s. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.

t. Maximum people think the search box is on the top right corner. So you know where to put it.

u. Don't syndicate full content. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.

v. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics

w. For low CTR pages, try changing titles or adding more content to get better focused ads

x. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.

y. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.

z. Not everyone has a RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.

Remember, you are the best judge when it comes to choosing ad formats. Even Google doesn't offer the best advise always. For instance, in the visual heat map, Google suggests that webmasters are best served by positioning ads on the upper left-hand side of a Web page. But on the Google homepage, you will find ads on the far right.

Related Links
Display only relevant Google Ads in Blogs
Google Adsense Layout Tips for Maximum Clicks
Guide for Google AdSense Publishers

AdSense is one of the best tools you can use to draw dollars to your site. Remember that there is no easy way to make money on Adsense... it takes a lot of work. Adsense publishers on blogspot.com can integrate Adsense directly from Blogger Interface.

Yahoo Publisher Network YPN and Chitika eMiniMalls offer interesting Adsense alternatives. You can use this free online Sandbox tool to compare Google Adsense, Chitika eMiniMalls and Yahoo Publisher Network (YPN) Program.

Enter any keywords or a website address (URL), choose a geographic location (for Google), customize ad colors or choose from an existing color set and click "Udate Ads Display". You can try the Adsense, YPN or Chitika Services without signing up for any of these services.

Top Paying Keywords: Top Paying Google Adsense Keywords List

2007-06-21T18:02:00.000-07:00

Top Paying Keywords: Top Paying Google Adsense Keywords List: "very nice list,

thank you very much."

Brandon Hong's Adsense ClickLock: Protect Your Adsense Account

2007-06-21T17:57:00.001-07:00

Brandon Hong's Adsense ClickLock: Protect Your Adsense Account: "'Without This Software, A Bored Teenager, A Competitor, Or Even Your Own Mother Could WIPE OUT Your Entire Adsense Income In Just 60 Seconds Flat!'"

Adsense keywords - MyBlogLog

2007-06-21T17:57:00.000-07:00

Adsense keywords - MyBlogLog: "Adsense keywords

Get the latest information on adsense to maximize your online earning.All the articles regarding adsense are covered here..log on & become benifited
http://www.highest-paid-adsense-keywords.blogspot....
42 Community Members"

Top Paying Keywords: High Paying Adsense Keywords to Maximize Google Adsense Revenues

2007-06-21T17:56:00.000-07:00

Top Paying Keywords: High Paying Adsense Keywords to Maximize Google Adsense Revenues: "The Top Paying Keywords database presents the keyword prices of the 30,000+ most popular keyword searches, in addition to hundreds of high-priced keywords that we have brainstormed. By identifying the highest paying keywords on the Internet, the database allows website owners to dramatically improve earnings in the Google AdSense™ program.

To learn more about the Top Paying Keywords database, click here. To purchase the database, click here.

Over the past two years, hundreds of webmasters have generated significant profits by using the Top Paying Keywords

database. In addition, we have become a renowned source for high paying Google Adsense keyword information. Below are samples of recent articles that we have written or which have been written about us:

USA Today: Google's AdSense a bonanza for some Web sites

eCommNewz: What To Do When AdSense Serves The Wrong Ads

MarketingSource.com: Is Click Fraud Really a Problem?

How to Profit from Knowing the High Paying Adsense Keywords

Maximizing Google AdSense Revenues via Up-Selling

We are very proud of the expertise we have developed and the reputation that the business media has given us. We welcome any questions you might have about the Google AdSense program, keyword pricing and/or the Top "

TheDowser Professional Keyword Research Software

2007-06-11T21:27:00.000-07:00

TheDowser Professional Keyword Research Software: "'The Dowser is an awesome piece of software! I've shied away from using keyword software because I thought nothing would beat the good 'ole brain' but I was wrong! TheDowser uncovered many valuable keywords that I would never have guessed in a million years, and all I did was to enter a simple root (1 word) keyword and click 'Start'.

Coupled with a little imagination, The Dowser is indispensable in discovering valuable keywords.

Well done!'"

Performing Word

2007-06-11T09:40:00.000-07:00

Performing Word: "This site is going to be online to provide the most related performing words to your keyword. To select and find your performingwords, simply enter the keyword and click to 'Find Performing Words'.
If you don't see a keyword that you would like to own, enter your word click 'Find Performing Words' to make your suggestion from performing words."

Adsense keywords - Advertising Sales Strategies

2007-06-11T09:39:00.000-07:00

Adsense keywords - Advertising Sales Strategies: "What is DaniWeb IT Discussion Community?

You're currently browsing the Advertising Sales Strategies section within the Site Management category of DaniWeb, a massive community of 170,566 software developers, web developers, Internet marketers, and tech gurus who are all enthusiastic about making contacts, networking, and learning from each other. In fact, there are 1,930 IT professionals currently interacting right now! If you are in the IT industry or are just a technology enthusiast, you might find just what you're looking for in DaniWeb. Registration is free, only takes a minute and lets you enjoy all of the interactive features of the site."

Business 2K Blog Place » Blog Archive » Planning a Marketing Attack

2007-06-11T09:36:00.000-07:00

Business 2K Blog Place » Blog Archive » Planning a Marketing Attack

A new product marketing plan can be comprehensive, covering a major national introduction of an entire product line, or be simply a summary of a six-month special promotion on a new product. In either case, it should be easy to understand by everyone who works with it, precise and detailed to avoid confusion, realistic in goals and means of attaining them. The marketing plan also should be adaptable to change, cover all key marketing mix factors, and identify responsibilities.

Characteristics of a good plan were probably best documented by the Department of the Army some time ago in the “Staff Officers Field Manual: Staff Organization and Procedure.”

CHARACTERISTICS OF A PLAN

The essential element of a plan is that it offers a definite course of action and a method for execution. A good plan:

a. Provides for accomplishing the mission. Does it accomplish the objective of the planning?
b. Is based on facts and valid assumptions. Have all pertinent data been considered? Are the data accurate? Have assumptions been reduced to a minimum?
c. Provides for the use of existing resources. Is the plan workable? Are there any resources organic to the organization that are not being fully utilized? Are there any resources available from higher headquarters that should be used?
d. Provides the necessary organization. Does the plan clearly establish relationships and fix responsibilities?
e. Provides continuity. Does the plan provide the organization, personnel, material, and arrangements for the full period of the contemplated operation?
f. Provides decentralization. Does the plan delegate authority to the maximum extent consistent with the necessary control?
g. Provides direct contact. Does the plan permit coordination during execution by direct contact between coequals and counterparts on all levels?
h. Is simple. Have all elements been eliminated that are not essential to successful action? Have all elements been reduced to their simplest forms? Have all possibilities for misunderstanding been eliminated?
i. Is flexible. Does the plan leave room for adjustment to change in operating conditions? Where necessary, are alternate courses of action stipulated?
j. Provides control. Do adequate means exist, or have they been provided, to ensure that the plan is carried out in accordance with the commander’s intent?
k. Is coordinated. Is the plan fully coordinated? When appropriate, has the commander been informed of nonconcurrence or noncoordination?

Typical problems in marketing planning arise frequently because of a lack of quantified objectives, too much time spent on collecting and analyzing historical data in the situation analysis step, and lack of a written plan. No forced trade-off of resource allocation in the strategy plan, no followup to compare results with plans, no commitment by top management to planning, and no involvement by “doers” who will have to carry out the plans also create problems in marketing planning. Keep these factors in mind when developing the new product plan, especially the involvement and commitment of all of the people necessary to executing the plans.

The ultimate purpose of the plan is to allocate resourcespeople and capital-to most effectively introduce the new product. This allocation of resources is often called “the marketing mix,”. The mix includes all of the elements relating to the final product configuration, how it gets to the customer, how its benefits are communicated, and how it can be purchased. The mix must be considered relative to the world it operates in and the specific customer targeted. Some questions to consider as a review of previous development efforts before finalizing an introduction plan strategy are:

1. Who are the target market customers?
2. What benefits are there for buyers if they do buy the prod
uct? If they buy from a competitor? What product features
really are important to prospective buyers?
3. What are the competitive advantages and disadvantages in
selling the product to specific buyers?
4. What environmental factors pose special opportunities or
threats for the product introduction?
5. What are the incremental revenues and costs of reaching
various groups of prospective buyers?
6. What marketing factors can be most effective in reaching specific buyers?

The marketing mix must be analyzed and selected based on an explicit definition of the target market. A thorough market segmentation effort dividing all prospective customers into subgroups with similar needs, located in the same area, and responding in the same way to various marketing factors will make a plan more cost efficient as well as more effective. Markets for consumer goods can be segmented by geographic location, behavioral characteristics of buyers (usage rate, end use, brand loyalty), personality characteristics, psychographics, benefits sought, and responsiveness to marketing factors (product features, price, advertising, retail outlet). Markets for industrial goods can be divided by geographic location, industry, size of firm, benefits sought, applications/use, and responsiveness to marketing factors (product features, price, quality, delivery, service).

It is especially important to try to identify who the “early adopters” and “influencers” are within the targets. Industrial product success often depends on reference selling using a few leading companies as case histories and demonstration sites. Consumer goods introductions can also be influenced greatly by getting distribution through a few leading retailers, creating pressure on other retailers to take the product in order to stay competitive.

Analysis of market segmentation illustrates how the planning process incorporates two major types of thinking: inductive and deductive. Inductive thinking flows from the specific to the general, from detailed facts, analysis, and assumptions to conclusions. Deductive thinking flows from the general back to the specific, from strategy, critical issues, and an outline to a detailed operations plan. Analyzing the market segments and moving toward mix decisions is an example of the first part of the planning process-inductive thinking.

The marketing mix offers a choice of many different marketing tools. The product mix is concerned with all the elements and ingredients that make up the actual product offered for sale. These ingredients should be integrated to support one another. They include product planning, product development, number of product lines carried, size, color, packaging, warranties and guarantees, branding, labeling, and servicing of each individual product.
The distribution mix is comprised of two basic components: channels of distribution and physical distribution. Channels of distribution consist of the institutions and activities involved in marketing products as reviewed in Chapter 11. Physical distribution is concerned with the physical flow of goods to market. The physical distribution mix deals with such factors as inventories, materials handling systems, storage facilities, modes of transportation, distribution centers, and related areas involved in the firm’s distribution strategy.

The promotion mix pertains to the strategic combination of advertising, personal selling, sales promotion, public relations, publicity, merchandising, and other tools to communicate with the marketplace. And the pricing mix is the presentation and establishment of “value” to the customer.
The ability to select the right tools, in the right amounts, and integrate them into a coordinated and creative attack is the essence of a new product plan. A simple consumer product could be offered to the market in a seemingly endless combination of alternatives. The concept of “modular marketing” is using the marketing mix and design flexibility to meet the needs of different market segments (consumers and retailers).

Where To Buy Adsense Keyword List

2007-06-11T09:33:00.000-07:00

Where To Buy Adsense Keyword List

Its in the keywords! The answer to all search engine related questions can be answered by these 4 words:Its in the keywords! Knowing what keywords your potential customers are looking for will get you more visitors and more sales. Its pretty simple when you look at it that way.

Its all in the keywords.

Imagine if you had a list of keywords that showed what advertisers are paying for each keyword. Would that help you establish what products to offer? Would that help you as a publisher? Absolutely!

Its all in the keywords: What to sell?

If you know that advertisers are paying top dollar in their pay per click campaigns for 'blue widgets', it stands to reason that either there is good money to be made selling them, or they are a popular product. If you have a website that is receiving traffic, this will help you to either expand your product offerings, or, to place more focus on an existing product that compliments 'blue widgets'.

CyberWyre » Updated: Highest Paying AdSense Keywords - Making A Living 100% Online

2007-06-11T09:30:00.000-07:00

CyberWyre » Updated: Highest Paying AdSense Keywords - Making A Living 100% Online

Make Money From AdSense - A Proven System - Welcome Wilson Web!

2007-06-11T09:27:00.000-07:00

Make Money From AdSense - A Proven System - Welcome Wilson Web!

Keyword Elite AdSense Arbitrage Experiment (Part 7) : Make Easy Money With Google And AdSense

2007-06-11T09:26:00.000-07:00

Keyword Elite AdSense Arbitrage Experiment (Part 7) : Make Easy Money With Google And AdSense

Welcome To Performing Words

2007-06-11T09:19:00.000-07:00

Welcome To Performing Words
Performing words used to be keywords are very important. When you own a keyword on PPC search engines, it means that your keyword of the best choice for your website. Image and picture advertisements were yesterday, nowadays are the time for text links, much more important for increasing your search engine ranking and more visitor traffic too.
Performing words and keywords provides you with a direct hyperlink, a one-way backlink with the anchor text of your choice to your web site.